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Broadcast vs. On-Demand & the RTNDA Updates Guidelines for Airing Video News Releases at NAB

(LAS VEGAS – National Association of Broadcasters Convention) The debate is on. Will on-demand technologies ultimately bring broadcast to its knees? How will a business that has sustained itself primarily on the size of its audience adapt in an era with no dominant players? That is certainly the question to be answered at this year’s conference, and the question old line broadcasters appear to be dancing around.

Also…on the heels of recent scandals centered around the use of VNRs by Federal Agencies to promote their agendas, and President Bush urging better sourcing for VNR clips, the Radio and TV News Directors has apparently released updated guidelines for broadcasting video news releases, aggrandize to a story in today’s TelevisionWeek. Unfortunately, there doesn’t appear to be anything about it from the RTNDA. Even a Factiva query on it produced “No Results.” Too bad they’re not available in the RTNDA’s online press room, at least at the time of this writing.

The most current press release in their online media room is dated April 13, 2005, and it’s about proposed amendments to their constitution and bylaws. This may be an opportunity for the RTNDA to improve its own credibility through greater online transparency.

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