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Blogvertising Trumps MSM in Audi Ad Buy

According to Brian Clark, Audi’s Art of the Heist advertising campaign, which was designed and conceived specifically to build traffic online and secure opt-in email addresses, saw 29 percent of its traffic come from ads placed on blogs. But what was even more astounding was the fact that in a campaign made up of broadcast, cable, outdoor, print and web banner advertising, it was the blog advertising component — which represented less than 1 percent of the total media buy — that delivered the most traffic.

Thanks to Steve and Joe for the tip.

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