The hardest part of making a purchasing decision usually boils down to the infamous question, “You can have it fast, cheap, or right? Pick two.” The conundrum reflects the reality that it’s impossible to achieve all three. Quality declines when you deliver fast service at a low cost, which is fine for a hamburger and…
Speed Beats Price, Says Marketing Keynote Speaker Jay Baer
The hardest part of making a purchasing decision usually boils down to the infamous question, “You can have it fast, cheap, or right? Pick two.” The conundrum reflects the reality that it’s impossible to achieve all three. Quality declines when you deliver fast service at a low cost, which is fine for a hamburger and…
Blogging for Business: Best Practices for Content Marketing
Whether you’re a DTC or B2B marketer, blogging has emerged as an indispensable tactic for marketing businesses of all sizes….
Los Angeles PR Consultant Howard Bragman Passes at 66
Howard Bragman, the legendary Los Angeles public relations consultant and PR guru passed away from leukemia on February 11, 2023,…
EXCLUSIVE: CEO of Top Google Ads Agency on State of AI and PPC
Kasim Aslam is the CEO of Solutions 8. He is a widely recognized thought leader in the search marketing arena,…
Digital Marketing Tips for Email Subscribers Only
In this Affiliate Marketing Roadmap for Brands episode of the Earned Media Podcast (subscribe), Anna Gita, CEO of MaxWeb, which…
If you think digital marketing for wineries is all about social media marketing, think again. While winery marketing for ecommerce…
SEO for news websites is a critical component of reach and frequency. In this podcast, I spoke with ESPN.com director…
Fili Wiese is a former Google Engineer and member of the search quality team. I spoke to him after his…
I did not write anything below the subhead in this blog post about content marketing outsourcing. The author is Jason…
This is one of my first podcasts. It was recorded in San Francisco and Bulldog Reporter’s Media Relations Conference and…
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This is one of my first podcasts. It was recorded in San Francisco and Bulldog Reporter’s Media Relations Conference and…
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Wall Street Journal technology and video game reporter Nick Wingfield talks to public relations and media relations professionals about effective…
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Andy Lark, formerly VP of Communications at Sun Microsystems is an expert on the subject of blogging for business and…
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Pulitzer Prize-winning San Jose Mercury News Managing Editor David Satterfield talks about: By Coolcaesar at the English language Wikipedia, CC…
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Eason Jordan’s resignation wasn’t so much a victory for online influencers as it was a reputation management failure. By failing…
Read MoreAn article on the cover of the New York Times Sunday Business section titled “Spinning Frenzy: Bad Press for P.R.”…
Read MoreRon Aslop’s article in yesterday’s Wall Street Journal on the need for M.B.A. programs to do a better job covering…
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I’ll be far away from the real Jerry McGuire, sports agent Leigh Steinberg who hosts his famous Super Bowl Party…
Read MoreNo disrespect to Marty Yudkovitz, who’s probably a capable, stand-up guy, but the real news at TiVo this week is…
Read MoreMarketing Tips for Subscribers Only
Digital Marketing Podcasts
B2B Lead Gen Podcast
The podcast discusses how B2B marketing uses technology, data, and content marketing strategy to generate, qualify, and convert leads to revenue, represented by an icon on the company website. Learn to convert marketing qualified leads to sales qualified leads.
The podcast version of a weekly live video chat covering the most recent advancements in Earned Media, including discussions on advertising, B2B, blogging, content marketing, data, digital marketing, e-commerce, email, experience, graphic design, influencer marketing, and Los Angeles.
On the Record Online
The podcast explores how technology is revolutionizing communications in organizations (archive), covering topics like data, SEO, marketing, branding, digital marketing, communications, social media, companies, and public relations.