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Exclusive Tips for Subscribers Only

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stacy

"We implemented his tips and are seeing amazing results!”

Stacy Knott, Deputy Chief

NORAD
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How to Hire a Virtual Assistant with Mashon Thomas

If you want to know how to hire a virtual assistant, this episode is for you. I spoke with Mashon Thomas, who specializes in helping clients retain, onboard and manage outsourced virtual assistants. She has been doing it for over a decade, having started as a freelancer herself on upwork. She spoke to me about…

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How to Hire a Virtual Assistant with Mashon Thomas

Mashon Thomas

If you want to know how to hire a virtual assistant, this episode is for you. I spoke with Mashon Thomas, who specializes in helping clients retain, onboard and manage outsourced virtual assistants. She has been doing it for over a decade, having started as a freelancer herself on upwork. She spoke to me about…

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Harvard Business Analytics Program Graduate and Ambassador Shonali Burke

Inside the Harvard Business Analytics Program with Shonali Burke, an accomplished public relations, corporate communications professional and recognized PR measurement…

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5 Ways to Convert Website Visitors into Customers

I was recently contacted by a small business owner who was deplatformed by Facebook. Apparently, they shut down his company’s…

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Exclusive Interview with Business Insider Deputy Editor Jake Swearingen

Jake Swearingen, deputy editor at Business Insider has written for Consumer Reports, New York Magazine, The Atlantic, Wired, Slate and…

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The Role of Owned Media in a Digital Pivot

It took a lockdown to get the last of the small businesses out there to pivot to digital. With COVID-19…

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Are Las Vegas Trade Shows Back Yet?

State of the Live Conference Circuit for Digital Keynote Marketing Speakers So here’s the deal. I just got back from…

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Bitcoin, Blockchain, and Cryptocurrency with Michael Terpin

Michael Terpin, an American investor, entrepreneur and public relations executive. In 2013 he co-founded BitAngels, an investment network for blockchain…

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Influencer Marketing with Mike Prasad

Mike Prasad is the founder of TinySponsor, an influencer marketing platform that connects marketers with influencers, as well as Marketing…

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4 Ways to Use Podcast Monitoring for Your Brand

Audio is everywhere these days. A cacophony of voices has been unleashed by the rise of social audio platforms, but…

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Finding 72 Market Street’s Kick-Ass Chili Recipe Online

I’ll be far away from the real Jerry McGuire, sports agent Leigh Steinberg who hosts his famous Super Bowl Party…

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TiVo SDK and the Legend Behind the Long Tail

No disrespect to Marty Yudkovitz, who’s probably a capable, stand-up guy, but the real news at TiVo this week is…

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Google Puts Video Monitoring Services and TV Guides Up Against the Ropes

If you’re a publicist that spends time trying to get reporters to write about television programs so that viewers will…

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Ketchum Says “Lapse in Judgement” Done with “Highest Integrity”

Here’s Ketchum’s apology statement, released selectively to journalists. It is not posted on Ketchum or Omni Group’s website, and was…

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Ketchum Apologizes Through News Media

It’s a good thing PR firm Ketchum apologized for paying conservative commentator Armstrong Williams to shill for No Child Left…

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First Blog Post on My Blog

As a regular contributor to iPressroom’s Internet PR News Blog, I thought it was about time I launched a blog of…

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