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Exclusive Tips for Subscribers Only

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stacy

"We implemented his tips and are seeing amazing results!”

Stacy Knott, Deputy Chief

NORAD
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How To Pivot to Digital Marketing [PODCAST]

Demand for effective digital marketing leadership has never been higher.  But despite all that demand, the supply of worthy and well-qualified digital marketing generalists, with the ability to coordinate owned, shared, earned and paid media remains scarce.  It’s a good time to be a digital marketing consultant. Because the demand exceeds the supply. But what…

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How To Pivot to Digital Marketing [PODCAST]

Demand for effective digital marketing leadership has never been higher.  But despite all that demand, the supply of worthy and well-qualified digital marketing generalists, with the ability to coordinate owned, shared, earned and paid media remains scarce.  It’s a good time to be a digital marketing consultant. Because the demand exceeds the supply. But what…

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A Trip Switch for Automated Autocracy [PODCAST]

Automation and globalization drive growth. But at what cost? Companies are too good at using half baked algorithms and business…

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The Four Step Digital Marketing Pivot

Abraham Maslow’s Hierarchy of Needs says human behavior can be classified based on needs. To achieve our full potential, basic…

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Social Media and Misinformation (PODCAST)

Social Networks rose to dominance on the promise of dethroning the mainstream media. No longer would broadcasters and print publishers…

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Google Ends Support for Cookies Forcing Direct to Consumer Ecommerce Marketing to Pivot

In this podcast, I spoke with SoundCommerce CEO Eric Best, a 20-year commerce vet who’s worked at Amazon and Liberty…

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Google Analytics Revenue Attribution with Steffen Hedebrandt

In this episode we go deep into using Google Analytics for B2B digital revenue attribution with Steffen Hedebrandt, who is…

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How to Hire a Virtual Assistant with Mashon Thomas

If you want to know how to hire a virtual assistant, this episode is for you. I spoke with Mashon…

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Harvard Business Analytics Program Graduate and Ambassador Shonali Burke

Inside the Harvard Business Analytics Program with Shonali Burke, an accomplished public relations, corporate communications professional and recognized PR measurement…

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5 Ways to Convert Website Visitors into Customers

I was recently contacted by a small business owner who was deplatformed by Facebook. Apparently, they shut down his company’s…

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Working in Tech PR with Sun Microsystems VP Andy Lark

Andy Lark, formerly VP of Communications at Sun Microsystems is an expert on the subject of blogging, and how participatory…

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Pitching the San Jose Mercury News with Editor David Satterfield

Pulitzer Prize-winning San Jose Mercury News Managing Editor David Satterfield talks about: What kind of information he expects to find…

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Secrets of Successful PR with Howard Bragman

Learn the Secrets of Successful PR Howard Bragman, founder of BNC, Bragman, Nyman and Cafarelli, and Fifteenminutes  isn’t sunbathing on…

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CNN Fires Eason Jordan for Comments Shared by Online Influencers

Eason Jordan’s resignation wasn’t so much a victory for online influencers as it was a public relations failure. By failing…

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Digital Public Relations Could Solve Industry’s PR Problem

An article on the cover of the New York Times Sunday Business section titled “Spinning Frenzy: Bad Press for P.R.”…

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Improve Marketing Accountable with Digital PR

Ron Aslop’s article in yesterday’s Wall Street Journal on the need for M.B.A. programs to do a better job covering…

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72 market street kick ass chili

Finding 72 Market Street’s Kick-Ass Chili Recipe Online

I’ll be far away from the real Jerry McGuire, sports agent Leigh Steinberg who hosts his famous Super Bowl Party…

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TiVo SDK and the Legend Behind the Long Tail

No disrespect to Marty Yudkovitz, who’s probably a capable, stand-up guy, but the real news at TiVo this week is…

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Google Puts Video Monitoring Services and TV Guides Up Against the Ropes

If you’re a publicist that spends time trying to get reporters to write about television programs so that viewers will…

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Ketchum Says “Lapse in Judgement” Done with “Highest Integrity”

Here’s Ketchum’s apology statement, released selectively to journalists. It is not posted on Ketchum or Omni Group’s website, and was…

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