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Jake Swearingen, deputy editor at Business Insider has written for Consumer Reports, New York Magazine, The Atlantic, Wired, Slate and LA Weekly. In this exclusive interview we talk about Business Insider’s meteoric rise to name brand status, media opportunities for coverage and the post-pandemic small business retail rebound. Discussion Topics: How New York Magazine determines…
Exclusive Interview with Business Insider Deputy Editor Jake Swearingen
Jake Swearingen, deputy editor at Business Insider has written for Consumer Reports, New York Magazine, The Atlantic, Wired, Slate and LA Weekly. In this exclusive interview we talk about Business Insider’s meteoric rise to name brand status, media opportunities for coverage and the post-pandemic small business retail rebound. Discussion Topics: How New York Magazine determines…
The Role of Owned Media in a Digital Pivot
It took a lockdown to get the last of the small businesses out there to pivot to digital. With COVID-19…
Are Las Vegas Trade Shows Back Yet?
State of the Live Conference Circuit for Digital Keynote Marketing Speakers So here’s the deal. I just got back from…
Bitcoin, Blockchain, and Cryptocurrency with Michael Terpin
Michael Terpin, an American investor, entrepreneur and public relations executive. In 2013 he co-founded BitAngels, an investment network for blockchain…
Mike Prasad is the founder of TinySponsor, an influencer marketing platform that connects marketers with influencers, as well as Marketing…
Audio is everywhere these days. A cacophony of voices has been unleashed by the rise of social audio platforms, but…
Smartbug’s Chief Revenue Officer and RevOps analyst Jen Spencer talks about her recent benchmarking report on the convergence of inbound…
New York Times technology correspondent Cade Metz talks about his new book Genius Makers: The Mavericks Who Brought AI to…
Isaac Saul is a politics reporter who grew up in suburban Pennsylvania and has lived and reported all over the…
Here’s Ketchum’s apology statement, released selectively to journalists. It is not posted on Ketchum or Omni Group’s website, and was…
Read MoreIt’s a good thing PR firm Ketchum apologized for paying conservative commentator Armstrong Williams to shill for No Child Left…
Read MoreAs a regular contributor to iPressroom’s Internet PR News Blog, I thought it was about time I launched a blog of…
Read MoreDigital Marketing Podcasts
B2B Lead Gen Podcast
The podcast about how B2Bs use tech to generate, qualify & convert leads to revenue.
Podcast edition of a live, weekly video chat about the latest developments in Earned Media.
On the Record...Online
Podcast about how technology is changing the way organizations communicate (archive).
