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David Ratner has been a book publicist for over two decades, with extensive experience managing book publicity firms, book marketing companies, and book publicity consulting. The former president of one of the country’s largest book public relations agencies, he has worked with leading publishers, as well as hundreds of best-selling authors across all genres. These…
Making the New York Times Bestseller List with Book Publicist David Ratner
David Ratner has been a book publicist for over two decades, with extensive experience managing book publicity firms, book marketing companies, and book publicity consulting. The former president of one of the country’s largest book public relations agencies, he has worked with leading publishers, as well as hundreds of best-selling authors across all genres. These…
Blitzscaling, Bigotry, and Bezos with Chris Yeh
In this episode, writer, investor and entrepreneur Chris Yeh talks about Blitzscaling: The Lightning Fast Path to Building Massively Valuable…
Tik Tok, Clubhouse and SVoD with Forbes Writer David Bloom
David Bloom is a writer at Forbes, TVRev, and Tubefilter, and is the host of the Bloom in Tech podcast….
Meghan Markle, Clubhouse and Alternate Realities with Katie Kern
In this episode Katie (Ekaette) Kern, COO of Media Frenzy Global, a PR and marketing agency with offices in Atlanta,…
In this episode, Peter Kafka senior correspondent at Recode – the business and technology network from Vox Media – talks…
In this episode of the B2B Lead Gen Podcast, Scott Brinker, vice president of platform ecosystem at HubSpot and editor at Chief MarTech talks about…
Rory Cellan-Jones is a technology correspondent for the BBC. He has covered numerous groundbreaking tech and business stories across the…
Katie Robbert is the CEO of Trust Insights, a marketing analytics consulting firm. She is Google Analytics certified, with a…
In this episode conversion rate optimization Tim Ash, CEO at TimAsh.com. He is a conversion optimization expert talks about the…
Eason Jordan’s resignation wasn’t so much a victory for online influencers as it was a public relations failure. By failing…
Read MoreAn article on the cover of the New York Times Sunday Business section titled “Spinning Frenzy: Bad Press for P.R.”…
Read MoreRon Aslop’s article in yesterday’s Wall Street Journal on the need for M.B.A. programs to do a better job covering…
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I’ll be far away from the real Jerry McGuire, sports agent Leigh Steinberg who hosts his famous Super Bowl Party…
Read MoreNo disrespect to Marty Yudkovitz, who’s probably a capable, stand-up guy, but the real news at TiVo this week is…
Read MoreIf you’re a publicist that spends time trying to get reporters to write about television programs so that viewers will…
Read MoreHere’s Ketchum’s apology statement, released selectively to journalists. It is not posted on Ketchum or Omni Group’s website, and was…
Read MoreIt’s a good thing PR firm Ketchum apologized for paying conservative commentator Armstrong Williams to shill for No Child Left…
Read MoreAs a regular contributor to iPressroom’s Internet PR News Blog, I thought it was about time I launched a blog of…
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B2B Lead Gen Podcast
The podcast about how B2Bs use tech to generate, qualify & convert leads to revenue.
Podcast edition of a live, weekly video chat about the latest developments in Earned Media.
On the Record...Online
Podcast about how technology is changing the way organizations communicate (archive).
