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Exclusive Tips for Subscribers Only

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stacy

"We implemented his tips and are seeing amazing results!”

Stacy Knott, Deputy Chief

NORAD
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    Blog Homepage Sign Up
  • This field is for validation purposes and should be left unchanged.
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Harvard Business Analytics Program Graduate and Ambassador Shonali Burke

Inside the Harvard Business Analytics Program with Shonali Burke, an accomplished public relations, corporate communications professional and recognized PR measurement expert. Shonali recently completed the Harvard Business Analytics Program. In this episode of the Earned Media Podcast, she talks about why she decided to enroll, what exactly she learned, just how difficult the program was,…

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Harvard Business Analytics Program Graduate and Ambassador Shonali Burke

Inside the Harvard Business Analytics Program with Shonali Burke, an accomplished public relations, corporate communications professional and recognized PR measurement expert. Shonali recently completed the Harvard Business Analytics Program. In this episode of the Earned Media Podcast, she talks about why she decided to enroll, what exactly she learned, just how difficult the program was,…

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5 Ways to Convert Website Visitors into Customers

I was recently contacted by a small business owner who was deplatformed by Facebook. Apparently, they shut down his company’s…

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Exclusive Interview with Business Insider Deputy Editor Jake Swearingen

Jake Swearingen, deputy editor at Business Insider has written for Consumer Reports, New York Magazine, The Atlantic, Wired, Slate and…

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The Role of Owned Media in a Digital Pivot

It took a lockdown to get the last of the small businesses out there to pivot to digital. With COVID-19…

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Are Las Vegas Trade Shows Back Yet?

State of the Live Conference Circuit for Digital Keynote Marketing Speakers So here’s the deal. I just got back from…

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Bitcoin, Blockchain, and Cryptocurrency with Michael Terpin

Michael Terpin, an American investor, entrepreneur and public relations executive. In 2013 he co-founded BitAngels, an investment network for blockchain…

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Influencer Marketing with Mike Prasad

Mike Prasad is the founder of TinySponsor, an influencer marketing platform that connects marketers with influencers, as well as Marketing…

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4 Ways to Use Podcast Monitoring for Your Brand

Audio is everywhere these days. A cacophony of voices has been unleashed by the rise of social audio platforms, but…

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Tech Stacks for RevOps with Jen Spencer

Smartbug’s Chief Revenue Officer and RevOps analyst Jen Spencer talks about her recent benchmarking report on the convergence of inbound…

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How to Pitch John Markoff at the New York Times

This is one of the first podcasts I ever did. It was recorded in San Francisco and Bulldog Reporter’s Media…

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How to Pitch Richard Johnson at the New York Post’s Page Six

This is one of the first podcasts I ever did. It was recorded in San Francisco and Bulldog Reporter’s Media…

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How PR Sparked the Long Tail

Keith O’Brien puts the origin of the Long Tail on the record in PR Week: “For instance, Robbie Vann-Adibé, then…

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USTA Manages Reputation with New Coat of Paint

On television, conflict equals ratings. One of the most exciting moments at last year’s US Open was created by a…

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Shared Media Aggravates Credibility at New York Times

Shared media has made it exceedingly difficult to ignore online conversations. But still, why is it we so often need…

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podcasting at conferences

Podcasting from Trade Shows and Conferences

I produced podcast interviews with keynote speakers, moderators and seminar panelists at the AD TECH conference in San Francisco. As…

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Best Media Placement of All Time- Google Doodles

What is the best media placement you can possibly earn for your client? Well it’s not a cover story at…

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How to Pitch Wired Magazine Editor Jeffrey O’Brien

This interview has what every public relations professional should know before they pitch a feature story to Wired Magazine.  Topics…

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Pitching Mobile Tech News with Chris Null

This is one of the first podcasts I ever did. It was recorded in San Francisco and Bulldog Reporter’s Media…

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How to Pitch Brad Stone at Newsweek

This is one of my first podcasts.  It was recorded in San Francisco and Bulldog Reporter’s Media Relations Conference and…

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