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Exclusive Tips for Subscribers Only

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stacy

"We implemented his tips and are seeing amazing results!”

Stacy Knott, Deputy Chief

NORAD
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How To Pivot to Digital Marketing [PODCAST]

Demand for effective digital marketing leadership has never been higher.  But despite all that demand, the supply of worthy and well-qualified digital marketing generalists, with the ability to coordinate owned, shared, earned and paid media remains scarce.  It’s a good time to be a digital marketing consultant. Because the demand exceeds the supply. But what…

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How To Pivot to Digital Marketing [PODCAST]

Demand for effective digital marketing leadership has never been higher.  But despite all that demand, the supply of worthy and well-qualified digital marketing generalists, with the ability to coordinate owned, shared, earned and paid media remains scarce.  It’s a good time to be a digital marketing consultant. Because the demand exceeds the supply. But what…

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A Trip Switch for Automated Autocracy [PODCAST]

Automation and globalization drive growth. But at what cost? Companies are too good at using half baked algorithms and business…

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The Four Step Digital Marketing Pivot

Abraham Maslow’s Hierarchy of Needs says human behavior can be classified based on needs. To achieve our full potential, basic…

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Social Media and Misinformation (PODCAST)

Social Networks rose to dominance on the promise of dethroning the mainstream media. No longer would broadcasters and print publishers…

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Google Ends Support for Cookies Forcing Direct to Consumer Ecommerce Marketing to Pivot

In this podcast, I spoke with SoundCommerce CEO Eric Best, a 20-year commerce vet who’s worked at Amazon and Liberty…

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Google Analytics Revenue Attribution with Steffen Hedebrandt

In this episode we go deep into using Google Analytics for B2B digital revenue attribution with Steffen Hedebrandt, who is…

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How to Hire a Virtual Assistant with Mashon Thomas

If you want to know how to hire a virtual assistant, this episode is for you. I spoke with Mashon…

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Harvard Business Analytics Program Graduate and Ambassador Shonali Burke

Inside the Harvard Business Analytics Program with Shonali Burke, an accomplished public relations, corporate communications professional and recognized PR measurement…

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5 Ways to Convert Website Visitors into Customers

I was recently contacted by a small business owner who was deplatformed by Facebook. Apparently, they shut down his company’s…

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Deep Dive with Hollywood Reporter Editor Alex Ben Block

This is an exclusive interview with Alex Ben Block, editor of the Hollywood Reporter. SHOW NOTES 00:30 Intro: Eric introduces…

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Pitching Business News Reporters with Heather Green

This is a conversation I had with BusinessWeek technology department editor and Blogspotting blogger Heather Green about how she got…

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How Long Should a Podcast Be?

EContent Magazine has a feature story about how companies are using podcasting to communicate with their key publics, which anyone…

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Up Close with PR Blogger Steve Rubel

This is an early discussion with Steve Rubel and social media management, social media monitoring, SEO and more. SHOW NOTES…

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Online PR Lessons on Linking from Steve Rubel

Over the next few days I will be posting some of the lessons I learned from the panelists and attendees…

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How to Pitch Leo Laporte of TWiT

This is an exclusive interview with Leo Laporte, technology journalist, author and host of the #1 podcast according to Apple…

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3 DOs and 3 DON’Ts of Blogging

DOs of Corporate Blogging Monitor what others are saying on the blogosphere. Your blog is part of a larger conversation…

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How to Pitch John Markoff at the New York Times

This is one of the first podcasts I ever did. It was recorded in San Francisco and Bulldog Reporter’s Media…

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How to Pitch Richard Johnson at the New York Post’s Page Six

This is one of the first podcasts I ever did. It was recorded in San Francisco and Bulldog Reporter’s Media…

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How PR Sparked the Long Tail

Keith O’Brien puts the origin of the Long Tail on the record in PR Week: “For instance, Robbie Vann-Adibé, then…

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Digital Marketing Podcasts

B2B Lead Gen Podcast

The podcast about how B2Bs use tech to generate, qualify & convert leads to revenue.

Podcast edition of a live, weekly video chat about the latest developments in Earned Media.

On the Record...Online

Podcast about how technology is changing the way organizations communicate (archive).

On the Record Online Podcast by Eric Schwartzman