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Exclusive Tips for Subscribers Only

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stacy

"We implemented his tips and are seeing amazing results!”

Stacy Knott, Deputy Chief

NORAD
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How To Pivot to Digital Marketing [PODCAST]

Demand for effective digital marketing leadership has never been higher.  But despite all that demand, the supply of worthy and well-qualified digital marketing generalists, with the ability to coordinate owned, shared, earned and paid media remains scarce.  It’s a good time to be a digital marketing consultant. Because the demand exceeds the supply. But what…

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How To Pivot to Digital Marketing [PODCAST]

Demand for effective digital marketing leadership has never been higher.  But despite all that demand, the supply of worthy and well-qualified digital marketing generalists, with the ability to coordinate owned, shared, earned and paid media remains scarce.  It’s a good time to be a digital marketing consultant. Because the demand exceeds the supply. But what…

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A Trip Switch for Automated Autocracy [PODCAST]

Automation and globalization drive growth. But at what cost? Companies are too good at using half baked algorithms and business…

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The Four Step Digital Marketing Pivot

Abraham Maslow’s Hierarchy of Needs says human behavior can be classified based on needs. To achieve our full potential, basic…

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Social Media and Misinformation (PODCAST)

Social Networks rose to dominance on the promise of dethroning the mainstream media. No longer would broadcasters and print publishers…

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Google Ends Support for Cookies Forcing Direct to Consumer Ecommerce Marketing to Pivot

In this podcast, I spoke with SoundCommerce CEO Eric Best, a 20-year commerce vet who’s worked at Amazon and Liberty…

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Google Analytics Revenue Attribution with Steffen Hedebrandt

In this episode we go deep into using Google Analytics for B2B digital revenue attribution with Steffen Hedebrandt, who is…

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How to Hire a Virtual Assistant with Mashon Thomas

If you want to know how to hire a virtual assistant, this episode is for you. I spoke with Mashon…

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Harvard Business Analytics Program Graduate and Ambassador Shonali Burke

Inside the Harvard Business Analytics Program with Shonali Burke, an accomplished public relations, corporate communications professional and recognized PR measurement…

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5 Ways to Convert Website Visitors into Customers

I was recently contacted by a small business owner who was deplatformed by Facebook. Apparently, they shut down his company’s…

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Up Close with Joe Hayashi of Yahoo! Podcasts

In this interview Joe Hayashi of Yahoo! Podcast talks about the benefits of RSS, what makes a great podcast search…

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Profit From Inefficiency and Die Says Esther Dyson on Charlie Rose

On another fantastic episode of Charlie Rose (my favorite interview program by far), which included a round table with venture…

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Google Keynote Feed Interrupted By Proprietary Content

(LAS VEGAS) Google co-founder Larry Page used a good part of his keynote to argue for the standardization of power…

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Dawn of Podcasting with Doug Kaye

Doug Kaye talks about his keynote at Podcast Expo; why podcasting is such a big deal; citizen journalism—gatekeepers to information;…

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Up Close with San Francisco Chronicle Podcast Editor Marcus Chan

San Francisco Chronicle Podcast Editor Marcus Chan talks about the number of listeners who subscribe to the newspaper’s podcasts, what…

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California Copyright Commission Panel

This is an audio transcript of a panel on podcasting host by teh California Copyright Commission featuring: Antony Bruno of…

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Up Close with Rob Barrett, President of Digital Media at Hearst Newspapers

This was recorded when Rob was in charge of digital media at LA Times. He was also good enough to…

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Live from the Portable Media Expo and Podcasting Conference

Podcast brother and Portable Media Expo organizer Tim Bourquin, Michael Geohagen, Dan Klass of the Bitterest Pill, LA Podcasters founder…

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Up Close with David Pogue of New York Times

00:32: Eric intros NY Times technology columnist David Pogue; plays a snippet of David’s thoughts about the amazing benefits of…

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DOs and DON’TS of Podcasting

DO: Promote Your Podcast – Pay attention to the online conversations already underway on influential blogs and podcasts that are…

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Digital Marketing Podcasts

B2B Lead Gen Podcast

The podcast about how B2Bs use tech to generate, qualify & convert leads to revenue.

Podcast edition of a live, weekly video chat about the latest developments in Earned Media.

On the Record...Online

Podcast about how technology is changing the way organizations communicate (archive).

On the Record Online Podcast by Eric Schwartzman