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Exclusive Tips for Subscribers Only

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stacy

"We implemented his tips and are seeing amazing results!”

Stacy Knott, Deputy Chief

NORAD
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The Four Step Digital Marketing Pivot

Abraham Maslow’s Hierarchy of Needs says human behavior can be classified based on needs. To achieve our full potential, basic needs must be satisfied before psychological needs, and psychological needs must be satisfied before self-fulfillment can be achieved. There is a logical order to digital marketing as well. Organizations that implement a digital pivot as…

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The Four Step Digital Marketing Pivot

Digital Pivot Program by Eric Schwartzman

Abraham Maslow’s Hierarchy of Needs says human behavior can be classified based on needs. To achieve our full potential, basic needs must be satisfied before psychological needs, and psychological needs must be satisfied before self-fulfillment can be achieved. There is a logical order to digital marketing as well. Organizations that implement a digital pivot as…

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Social Media and Misinformation (PODCAST)

Social Networks rose to dominance on the promise of dethroning the mainstream media. No longer would broadcasters and print publishers…

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Google Ends Support for Cookies Forcing Direct to Consumer Ecommerce Marketing to Pivot

In this podcast, I spoke with SoundCommerce CEO Eric Best, a 20-year commerce vet who’s worked at Amazon and Liberty…

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Google Analytics Revenue Attribution with Steffen Hedebrandt

In this episode we go deep into using Google Analytics for B2B digital revenue attribution with Steffen Hedebrandt, who is…

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How to Hire a Virtual Assistant with Mashon Thomas

If you want to know how to hire a virtual assistant, this episode is for you. I spoke with Mashon…

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Harvard Business Analytics Program Graduate and Ambassador Shonali Burke

Inside the Harvard Business Analytics Program with Shonali Burke, an accomplished public relations, corporate communications professional and recognized PR measurement…

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5 Ways to Convert Website Visitors into Customers

I was recently contacted by a small business owner who was deplatformed by Facebook. Apparently, they shut down his company’s…

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Exclusive Interview with Business Insider Deputy Editor Jake Swearingen

Jake Swearingen, deputy editor at Business Insider has written for Consumer Reports, New York Magazine, The Atlantic, Wired, Slate and…

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The Role of Owned Media in a Digital Pivot

It took a lockdown to get the last of the small businesses out there to pivot to digital. With COVID-19…

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Where the Movie and Internet Businesses Collide

I’m blogging this as much for myself as for whoever’s reading. This is a brain spark I have to remember….

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US Defense Dept. Recognizes Power of New Media

Just as blogs made it easy for people to understand and appreciate the benefits of using the internet to communicate…

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Internet Marketing Deep Dive with BL Ochman [Podcast]

Blogger BL Ochman goes On the Record… Online. BL Ochman, creator of the What’s Next Blog, goes On the Record…Online…

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Blogger BL Ochman on Blogging for Public Relations

This is an interview with BL Ochman, creator of the What’s Next Blog, about her innovative “Up Your Budget” marketing…

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Up Close with New Yorker Magazine Columnist Ken Auletta

This is a gripping conversation with Ken Auletta, who has written the Annals of Communications column for The New Yorker…

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The World’s Most Powerful Consumer Electronics Reporter

This is an exclusive interview with Walt Mossberg of the Wall Street Journal, who Newsweeks calls “the most powerful arbiter…

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Up Close with Open Source Evangelist with Doc Searls

Doc Searls of Linux Journal and Doc Searls Weblog goes On the Record…Online about CES 2006, open source software, the…

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State of Public Relations Panel

This is an audio transcript of the 2006 ‘State of the State’ Address: PRSA-LA’s Annual Look at the Industry held…

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Up Close with Joe Hayashi of Yahoo! Podcasts

In this interview Joe Hayashi of Yahoo! Podcast talks about the benefits of RSS, what makes a great podcast search…

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Profit From Inefficiency and Die Says Esther Dyson on Charlie Rose

On another fantastic episode of Charlie Rose (my favorite interview program by far), which included a round table with venture…

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Digital Marketing Podcasts

B2B Lead Gen Podcast

The podcast about how B2Bs use tech to generate, qualify & convert leads to revenue.

Podcast edition of a live, weekly video chat about the latest developments in Earned Media.

On the Record...Online

Podcast about how technology is changing the way organizations communicate (archive).

On the Record Online Podcast by Eric Schwartzman