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In this episode, David Pogue talks about his latest book, How to Prepare for Climate Change: A Practical Guide to Surviving the Chaos. David has a great sense of humor, although the topic of his book and this podcast is no joke. I met him when he was keynoting a digital marketing conference that I…
How to Prepare for Climate Change
In this episode, David Pogue talks about his latest book, How to Prepare for Climate Change: A Practical Guide to Surviving the Chaos. David has a great sense of humor, although the topic of his book and this podcast is no joke. I met him when he was keynoting a digital marketing conference that I…
SEO Strategy Podcast with INK CTO Alexander de Ridder
The process of creating content that captures, keeps and converts attention into measurable transactions is broken. You start by conducting…
Mapping Content Marketing to Funnel Stages
“The best content doesn’t win – the best promoted content wins.” You know by now that you need content, but…
5 Content Marketing Tips from CMI’s Robert Rose
If you don’t think your content is reaching its full potential – or you’re wondering how to build a sustainable…
What does it take to earn the confidence of angel investors? What does it take to get an early-stage startup…
This episode is for: Digital marketers who want to explain what they do to people outside of tech. Anyone interested…
Our guest is 5x start-up entrepreneur Jason Smith. He’s the CEO of Klue, a competitive intelligence platform used by Cisco,…
SEMRush CMO Olga Andrienko Discusses Latest Study on Voice Search Voice search is rising in popularity on mobile devices. Once…
Before the internet, news media coverage was the only earned media coverage available to B2B technology companies. Now, bloggers, podcasters,…
I’ll be far away from the real Jerry McGuire, sports agent Leigh Steinberg who hosts his famous Super Bowl Party…
Read MoreNo disrespect to Marty Yudkovitz, who’s probably a capable, stand-up guy, but the real news at TiVo this week is…
Read MoreIf you’re a publicist that spends time trying to get reporters to write about television programs so that viewers will…
Read MoreHere’s Ketchum’s apology statement, released selectively to journalists. It is not posted on Ketchum or Omni Group’s website, and was…
Read MoreIt’s a good thing PR firm Ketchum apologized for paying conservative commentator Armstrong Williams to shill for No Child Left…
Read MoreAs a regular contributor to iPressroom’s Internet PR News Blog, I thought it was about time I launched a blog of…
Read MoreDigital Marketing Podcasts
B2B Lead Gen Podcast
The podcast about how B2Bs use tech to generate, qualify & convert leads to revenue.
Podcast edition of a live, weekly video chat about the latest developments in Earned Media.
On the Record...Online
The podcast about how technology is changing the way organizations communicate, and the way people consume media and information.
