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Abraham Maslow’s Hierarchy of Needs says human behavior can be classified based on needs. To achieve our full potential, basic needs must be satisfied before psychological needs, and psychological needs must be satisfied before self-fulfillment can be achieved. There is a logical order to digital marketing as well. Organizations that implement a digital pivot as…
The Four Step Digital Marketing Pivot
Abraham Maslow’s Hierarchy of Needs says human behavior can be classified based on needs. To achieve our full potential, basic needs must be satisfied before psychological needs, and psychological needs must be satisfied before self-fulfillment can be achieved. There is a logical order to digital marketing as well. Organizations that implement a digital pivot as…
Social Media and Misinformation (PODCAST)
Social Networks rose to dominance on the promise of dethroning the mainstream media. No longer would broadcasters and print publishers…
Google Ends Support for Cookies Forcing Direct to Consumer Ecommerce Marketing to Pivot
In this podcast, I spoke with SoundCommerce CEO Eric Best, a 20-year commerce vet who’s worked at Amazon and Liberty…
Google Analytics Revenue Attribution with Steffen Hedebrandt
In this episode we go deep into using Google Analytics for B2B digital revenue attribution with Steffen Hedebrandt, who is…
If you want to know how to hire a virtual assistant, this episode is for you. I spoke with Mashon…
Inside the Harvard Business Analytics Program with Shonali Burke, an accomplished public relations, corporate communications professional and recognized PR measurement…
I was recently contacted by a small business owner who was deplatformed by Facebook. Apparently, they shut down his company’s…
Jake Swearingen, deputy editor at Business Insider has written for Consumer Reports, New York Magazine, The Atlantic, Wired, Slate and…
It took a lockdown to get the last of the small businesses out there to pivot to digital. With COVID-19…
I’m blogging this as much for myself as for whoever’s reading. This is a brain spark I have to remember….
Read MoreJust as blogs made it easy for people to understand and appreciate the benefits of using the internet to communicate…
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Blogger BL Ochman goes On the Record… Online. BL Ochman, creator of the What’s Next Blog, goes On the Record…Online…
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This is an interview with BL Ochman, creator of the What’s Next Blog, about her innovative “Up Your Budget” marketing…
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This is a gripping conversation with Ken Auletta, who has written the Annals of Communications column for The New Yorker…
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This is an exclusive interview with Walt Mossberg of the Wall Street Journal, who Newsweeks calls “the most powerful arbiter…
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Doc Searls of Linux Journal and Doc Searls Weblog goes On the Record…Online about CES 2006, open source software, the…
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This is an audio transcript of the 2006 ‘State of the State’ Address: PRSA-LA’s Annual Look at the Industry held…
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In this interview Joe Hayashi of Yahoo! Podcast talks about the benefits of RSS, what makes a great podcast search…
Read MoreOn another fantastic episode of Charlie Rose (my favorite interview program by far), which included a round table with venture…
Read MoreDigital Marketing Podcasts
B2B Lead Gen Podcast
The podcast about how B2Bs use tech to generate, qualify & convert leads to revenue.
Podcast edition of a live, weekly video chat about the latest developments in Earned Media.
On the Record...Online
Podcast about how technology is changing the way organizations communicate (archive).
