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Exclusive Tips for Subscribers Only

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stacy

"We implemented his tips and are seeing amazing results!”

Stacy Knott, Deputy Chief

NORAD
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End Exclusive Theatrical Releases and Set Elvis Free

“The only thing that matters is that that man gets up on that stage tonight,” says Colonel Thomas Parker, after Elvis collapses from drugs and exhaustion on his way to the stage in Baz Luhrman’s new biopic. The Colonel, played by Tom Hanks, is the bad guy in this movie and his relationship with Elvis,…

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End Exclusive Theatrical Releases and Set Elvis Free

“The only thing that matters is that that man gets up on that stage tonight,” says Colonel Thomas Parker, after Elvis collapses from drugs and exhaustion on his way to the stage in Baz Luhrman’s new biopic. The Colonel, played by Tom Hanks, is the bad guy in this movie and his relationship with Elvis,…

Read More...

Email Marketing Best Practices

Email marketing best practices have changed more in the last 6 months than in the last 6 years. Pre-pandemic best…

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Scaling Owned Media Editorial with ContentGrow [PODCAST]

There’s no fooling the search engines (read, Google). They’ve gotten too good at finding the best content for searchers, not…

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Click to Convert: Mastering Digital Marketing Funnels

So you have an extraordinarily good product or service. Best in the biz.  Unfortunately, it’s not going to do much…

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Content Marketing Ops with Byron White [Podcast]

If you’re in content marketing and you’ve never heard of the Writer Access content marketing marketplace this episode can help…

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Guide to B2B Content Marketing

With trade shows and conferences canceled due to the COVID-19 global pandemic, we see crystal clear why B2B content marketing…

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Uber Efficiency: Integrating Martech into End-to-End Tech Stacks

A technology stack whose component parts don’t adequately connect can hardly be called a stack: it’s more like a collection…

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Secrets of Successful Owned Media [Keynote]

Owned media marketing is about leading a horse to water and making them drink. In the analog days, marketers led…

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How To Pivot to Digital Marketing [PODCAST]

Demand for effective digital marketing leadership has never been higher.  But despite all that demand, the supply of worthy and…

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Startups Guide to PR with Francios Gossieaux

This is a conversation I had with Francois Gossieaux, who was president of the world’s first blog media startup, at…

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Media Relations in the Network Age with Dan Gillmor

This is a recording of a conversation I had with Dan Gillmor at the New Communications Forum in Palo Alto…

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Public Relations Podcasters Panel

In this episode, The Rock and Roll Geek Show’s Michael Butler interviews FIR‘s Neville Hobson and Shel Holtz and me …

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Best Company Blogs with Robert Scoble and Shel Israel

This is an interview I did with Robert Scoble and Shel Israel when they released Naked Conversations: How Blogs are…

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Social Media Management with Phil Gomes and Steve Rubel

This is an oldie but goodie. It’s a conversations I had with Phil Gomes and Steve Rubel from Edelman about…

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Club Promoter Ivan Kane Explains What Makes Cool

This is a conversation with club promoter Ivan Kane, dubbed by The New York Times as “the night-life guru of…

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Pioneering Online Public Relations with Elizabeth Albrycht

This is a conversation I had with New Communications Forum Chair Elizabeth Albrycht about social media marketing and the impact…

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owned, earned and shared media

Owned, Shared and Earned Media Marketing Lessons form Chekov

I’ve been thinking about the shift from paid to owned, shared and earned media marketing channels a lot lately. Outbound…

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Where the Movie and Internet Businesses Collide

I’m blogging this as much for myself as for whoever’s reading. This is a brain spark I have to remember….

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US Defense Dept. Recognizes Power of New Media

Just as blogs made it easy for people to understand and appreciate the benefits of using the internet to communicate…

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