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Exclusive Tips for Subscribers Only

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stacy

"We implemented his tips and are seeing amazing results!”

Stacy Knott, Deputy Chief

NORAD
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Google Analytics Revenue Attribution with Steffen Hedebrandt

In this episode we go deep into using Google Analytics for B2B digital revenue attribution with Steffen Hedebrandt, who is the chief revenue officer and cofounder at Dreamdata.io in Copenhagen, Denmark, talks about digital revenue attribution, purchase intent and user tracking. Stefan focuses primarily on digital marketing for B2B software as a service providers, all…

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Google Analytics Revenue Attribution with Steffen Hedebrandt

In this episode we go deep into using Google Analytics for B2B digital revenue attribution with Steffen Hedebrandt, who is the chief revenue officer and cofounder at Dreamdata.io in Copenhagen, Denmark, talks about digital revenue attribution, purchase intent and user tracking. Stefan focuses primarily on digital marketing for B2B software as a service providers, all…

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How to Hire a Virtual Assistant with Mashon Thomas

If you want to know how to hire a virtual assistant, this episode is for you. I spoke with Mashon…

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Harvard Business Analytics Program Graduate and Ambassador Shonali Burke

Inside the Harvard Business Analytics Program with Shonali Burke, an accomplished public relations, corporate communications professional and recognized PR measurement…

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5 Ways to Convert Website Visitors into Customers

I was recently contacted by a small business owner who was deplatformed by Facebook. Apparently, they shut down his company’s…

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Exclusive Interview with Business Insider Deputy Editor Jake Swearingen

Jake Swearingen, deputy editor at Business Insider has written for Consumer Reports, New York Magazine, The Atlantic, Wired, Slate and…

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The Role of Owned Media in a Digital Pivot

It took a lockdown to get the last of the small businesses out there to pivot to digital. With COVID-19…

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Are Las Vegas Trade Shows Back Yet?

State of the Live Conference Circuit for Digital Keynote Marketing Speakers So here’s the deal. I just got back from…

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Bitcoin, Blockchain, and Cryptocurrency with Michael Terpin

Michael Terpin, an American investor, entrepreneur and public relations executive. In 2013 he co-founded BitAngels, an investment network for blockchain…

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Influencer Marketing with Mike Prasad

Mike Prasad is the founder of TinySponsor, an influencer marketing platform that connects marketers with influencers, as well as Marketing…

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Media Relations in the Network Age with Dan Gillmor

This is a recording of a conversation I had with Dan Gillmor at the New Communications Forum in Palo Alto…

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Public Relations Podcasters Panel

In this episode, The Rock and Roll Geek Show’s Michael Butler interviews FIR‘s Neville Hobson and Shel Holtz and me …

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Best Company Blogs with Robert Scoble and Shel Israel

This is an interview I did with Robert Scoble and Shel Israel when they released Naked Conversations: How Blogs are…

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Social Media Management with Phil Gomes and Steve Rubel

This is an oldie but goodie. It’s a conversations I had with Phil Gomes and Steve Rubel from Edelman about…

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Club Promoter Ivan Kane Explains What Makes Cool

This is a conversation with club promoter Ivan Kane, dubbed by The New York Times as “the night-life guru of…

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Pioneering Online Public Relations with Elizabeth Albrycht

This is a conversation I had with New Communications Forum Chair Elizabeth Albrycht about social media marketing and the impact…

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owned, earned and shared media

Owned, Shared and Earned Media Marketing Lessons form Chekov

I’ve been thinking about the shift from paid to owned, shared and earned media marketing channels a lot lately. Outbound…

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Where the Movie and Internet Businesses Collide

I’m blogging this as much for myself as for whoever’s reading. This is a brain spark I have to remember….

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US Defense Dept. Recognizes Power of New Media

Just as blogs made it easy for people to understand and appreciate the benefits of using the internet to communicate…

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Internet Marketing Deep Dive with BL Ochman [Podcast]

Blogger BL Ochman goes On the Record… Online. BL Ochman, creator of the What’s Next Blog, goes On the Record…Online…

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Digital Marketing Podcasts

B2B Lead Gen Podcast

The podcast about how B2Bs use tech to generate, qualify & convert leads to revenue.

Podcast edition of a live, weekly video chat about the latest developments in Earned Media.

On the Record...Online

Podcast about how technology is changing the way organizations communicate (archive).

On the Record Online Podcast by Eric Schwartzman