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With the onslaught of a pandemic, startups are pitching investors these days via Zoom. COVID accelerated digital transformation, and that’s not necessarily a bad thing. At least not for Blair Silverberg, CEO and co-founder of Capital, which uses a proprietary analytics platform to identify startups worth funding, and accelerates the fundraising process in stride. Blair…
Funding Data-Driven Startups
With the onslaught of a pandemic, startups are pitching investors these days via Zoom. COVID accelerated digital transformation, and that’s not necessarily a bad thing. At least not for Blair Silverberg, CEO and co-founder of Capital, which uses a proprietary analytics platform to identify startups worth funding, and accelerates the fundraising process in stride. Blair…
New Content Marketing Optimization Platform Released
If you’re in the world of digital marketing, lead generation, social media, or you’re simply a content creator wishing to…
What is B2B Content Marketing?
How to Create, Earn, Share and Spread your Brand Messaging B2B content marketing is the cornerstone of a brand’s online…
Enterprise vs Product-Led Marketing
If you are a marketer at a product-led growth business, you need to know product-led marketing. In the SaaS industry,…
B2B Growth Marketing White Papers
Ever wonder why some brands have better search results than others? Or how Google decides who gets rich results like…
Building a successful startup from the ground up will always involve some level of creative problem-solving and business savvy. But…
In the final episode of this 3-part series, you’ll hear how organizations can shift toward solution-based selling. In part 1…
Email marketing best practices have changed more in the last 6 months than in the last 6 years. Pre-pandemic best…
In part 2 of this 3-part series, Jeff Davis, author of Create Togetherness acknowledges that sales alignment is an evolution….
I’ll be far away from the real Jerry McGuire, sports agent Leigh Steinberg who hosts his famous Super Bowl Party…
Read MoreNo disrespect to Marty Yudkovitz, who’s probably a capable, stand-up guy, but the real news at TiVo this week is…
Read MoreIf you’re a publicist that spends time trying to get reporters to write about television programs so that viewers will…
Read MoreHere’s Ketchum’s apology statement, released selectively to journalists. It is not posted on Ketchum or Omni Group’s website, and was…
Read MoreIt’s a good thing PR firm Ketchum apologized for paying conservative commentator Armstrong Williams to shill for No Child Left…
Read MoreAs a regular contributor to iPressroom’s Internet PR News Blog, I thought it was about time I launched a blog of…
Read MoreDigital Marketing Podcasts
B2B Lead Gen Podcast
The podcast about how B2Bs use tech to generate, qualify & convert leads to revenue.
Podcast edition of a live, weekly video chat about the latest developments in Earned Media.
On the Record...Online
The podcast about how technology is changing the way organizations communicate, and the way people consume media and information.
