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In this episode we go deep into using Google Analytics for B2B digital revenue attribution with Steffen Hedebrandt, who is the chief revenue officer and cofounder at Dreamdata.io in Copenhagen, Denmark, talks about digital revenue attribution, purchase intent and user tracking. Stefan focuses primarily on digital marketing for B2B software as a service providers, all…
Google Analytics Revenue Attribution with Steffen Hedebrandt
In this episode we go deep into using Google Analytics for B2B digital revenue attribution with Steffen Hedebrandt, who is the chief revenue officer and cofounder at Dreamdata.io in Copenhagen, Denmark, talks about digital revenue attribution, purchase intent and user tracking. Stefan focuses primarily on digital marketing for B2B software as a service providers, all…
How to Hire a Virtual Assistant with Mashon Thomas
If you want to know how to hire a virtual assistant, this episode is for you. I spoke with Mashon…
Harvard Business Analytics Program Graduate and Ambassador Shonali Burke
Inside the Harvard Business Analytics Program with Shonali Burke, an accomplished public relations, corporate communications professional and recognized PR measurement…
5 Ways to Convert Website Visitors into Customers
I was recently contacted by a small business owner who was deplatformed by Facebook. Apparently, they shut down his company’s…
Jake Swearingen, deputy editor at Business Insider has written for Consumer Reports, New York Magazine, The Atlantic, Wired, Slate and…
It took a lockdown to get the last of the small businesses out there to pivot to digital. With COVID-19…
State of the Live Conference Circuit for Digital Keynote Marketing Speakers So here’s the deal. I just got back from…
Michael Terpin, an American investor, entrepreneur and public relations executive. In 2013 he co-founded BitAngels, an investment network for blockchain…
Mike Prasad is the founder of TinySponsor, an influencer marketing platform that connects marketers with influencers, as well as Marketing…
This is a recording of a conversation I had with Dan Gillmor at the New Communications Forum in Palo Alto…
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In this episode, The Rock and Roll Geek Show’s Michael Butler interviews FIR‘s Neville Hobson and Shel Holtz and me …
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This is an interview I did with Robert Scoble and Shel Israel when they released Naked Conversations: How Blogs are…
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This is an oldie but goodie. It’s a conversations I had with Phil Gomes and Steve Rubel from Edelman about…
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This is a conversation with club promoter Ivan Kane, dubbed by The New York Times as “the night-life guru of…
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This is a conversation I had with New Communications Forum Chair Elizabeth Albrycht about social media marketing and the impact…
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I’ve been thinking about the shift from paid to owned, shared and earned media marketing channels a lot lately. Outbound…
Read MoreI’m blogging this as much for myself as for whoever’s reading. This is a brain spark I have to remember….
Read MoreJust as blogs made it easy for people to understand and appreciate the benefits of using the internet to communicate…
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Blogger BL Ochman goes On the Record… Online. BL Ochman, creator of the What’s Next Blog, goes On the Record…Online…
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B2B Lead Gen Podcast
The podcast about how B2Bs use tech to generate, qualify & convert leads to revenue.
Podcast edition of a live, weekly video chat about the latest developments in Earned Media.
On the Record...Online
Podcast about how technology is changing the way organizations communicate (archive).
