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Abraham Maslow’s Hierarchy of Needs says human behavior can be classified based on needs. To achieve our full potential, basic needs must be satisfied before psychological needs, and psychological needs must be satisfied before self-fulfillment can be achieved. There is a logical order to digital marketing as well. Organizations that implement a digital pivot as…
The Four Step Digital Marketing Pivot
Abraham Maslow’s Hierarchy of Needs says human behavior can be classified based on needs. To achieve our full potential, basic needs must be satisfied before psychological needs, and psychological needs must be satisfied before self-fulfillment can be achieved. There is a logical order to digital marketing as well. Organizations that implement a digital pivot as…
Social Media and Misinformation (PODCAST)
Social Networks rose to dominance on the promise of dethroning the mainstream media. No longer would broadcasters and print publishers…
Google Ends Support for Cookies Forcing Direct to Consumer Ecommerce Marketing to Pivot
In this podcast, I spoke with SoundCommerce CEO Eric Best, a 20-year commerce vet who’s worked at Amazon and Liberty…
Google Analytics Revenue Attribution with Steffen Hedebrandt
In this episode we go deep into using Google Analytics for B2B digital revenue attribution with Steffen Hedebrandt, who is…
If you want to know how to hire a virtual assistant, this episode is for you. I spoke with Mashon…
Inside the Harvard Business Analytics Program with Shonali Burke, an accomplished public relations, corporate communications professional and recognized PR measurement…
I was recently contacted by a small business owner who was deplatformed by Facebook. Apparently, they shut down his company’s…
Jake Swearingen, deputy editor at Business Insider has written for Consumer Reports, New York Magazine, The Atlantic, Wired, Slate and…
It took a lockdown to get the last of the small businesses out there to pivot to digital. With COVID-19…
Media relations is skill learned best through experience. In this exclusive interview — which is pretty much a recorded media…
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In this exclusive interview with legendary public relations agency founder Al Golin — who passed away in 2017 at the…
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This is an exclusive interview with Harold Burson — who passed away in Jan. 10, 2020 at the age of…
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If you’ve ever wondered how CNN decides what to cover, this exclusive interview as all about the process of how…
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The New York Times calls Jakob Nielsen “the guru of Web page usability” so those are their words, not mone….
Read MoreI gave a lecture on digital media to a public relations class at Pepperdine University yesterday. A few of the…
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This is a recording of a talk I gave on Digital PR at the Public Relations Society of America Independent…
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This is an exclusive, unedited interview with Washington Post editor of breaking news Chet Rhodes about pitching stories to the…
Read MoreHere’s my opening remarks from a session on podcasting at the New Communications Forum in Palo Alto: My name is…
Read MoreBlogs are becoming instrumental in helping marketers and communicators understand and appreciate the benefits of communicating via the web. They…
Read MoreDigital Marketing Podcasts
B2B Lead Gen Podcast
The podcast about how B2Bs use tech to generate, qualify & convert leads to revenue.
Podcast edition of a live, weekly video chat about the latest developments in Earned Media.
On the Record...Online
Podcast about how technology is changing the way organizations communicate (archive).
