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Get Exclusive Tips for Email Subscribers Only

stacy

"We implemented his tips and are seeing amazing results!”

Stacy Knott, Deputy Chief

NORAD
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Powering Modern SEO with Social Media Data

Trust Insights CEO Katie Robbert Shares New Keyword Research Strategy Traditional SEO research has limitations that require more innovative methods of discovering keywords. One way is by leveraging subject matter expertise and audited social media data to identify which keywords and topics are truly relevant to your audience. I spoke with Katie Robbert, the CEO…

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Powering Modern SEO with Social Media Data

Trust Insights CEO Katie Robbert Shares New Keyword Research Strategy Traditional SEO research has limitations that require more innovative methods of discovering keywords. One way is by leveraging subject matter expertise and audited social media data to identify which keywords and topics are truly relevant to your audience. I spoke with Katie Robbert, the CEO…

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How To Pitch Stories to Crunchbase News with Christine Hall

Crunchbase is a database with curated business information about private and public companies. Their service tracks investments and funding information,…

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Cybersecurity Risks of Digital Marketing

What’s the best way for digital marketers to generate leads online without falling prey to malicious data breaches, ransomware-driven DDoS…

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Climate Scientist Reveals Culprits in War Against Science

“It’s anti science,” says Michael E. Mann PhD, distinguished atmospheric scientist and director of the Earth Sciences Center at Pennsylvania…

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How Brian Dean of Backlinko Grew His Traffic in the Ultra Competitive World of SEO Blogs

Brian Dean is founder of Backlinko, a website that offers next-level SEO training and link building strategies, sharing free tips…

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The Big Fat B2B Content Marketing Checklist

Ten years ago, Doug Kessler, co-founder and creative director of Velocity Partners, predicted the content marketing deluge we are experiencing…

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2021 Edelman Trust Barometer Shows ‘Infodemic’ Threatening Recovery

In this special episode of the Earned Media Podcast, I talk to Edelman Executive Director of Intellectual Property Tonia Ries…

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Getting Featured in VentureBeat with GamesBeat’s Dean Takahashi

Dean Takahashi, who is lead writer for GamesBeat at VentureBeat, where he covers games, hardware, R&D, and other tech. I’ve…

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Converting SaaS Trials from Organic Search with Ahrefs CMO Tim Soulo

Tim Soulo is CMO at Ahrefs, an industry-leading keyword research tool. With nearly 10 years of experience in SEO and…

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Up Close with Rob Barrett, President of Digital Media at Hearst Newspapers

This was recorded when Rob was in charge of digital media at LA Times. He was also good enough to…

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Live from the Portable Media Expo and Podcasting Conference

Podcast brother and Portable Media Expo organizer Tim Bourquin, Michael Geohagen, Dan Klass of the Bitterest Pill, LA Podcasters founder…

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Up Close with David Pogue of New York Times

00:32: Eric intros NY Times technology columnist David Pogue; plays a snippet of David’s thoughts about the amazing benefits of…

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DOs and DON’TS of Podcasting

DO: Promote Your Podcast – Pay attention to the online conversations already underway on influential blogs and podcasts that are…

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Deep Dive with Hollywood Reporter Editor Alex Ben Block

This is an exclusive interview with Alex Ben Block, editor of the Hollywood Reporter. SHOW NOTES 00:30 Intro: Eric introduces…

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Pitching Business News Reporters with Heather Green

This is a conversation I had with BusinessWeek technology department editor and Blogspotting blogger Heather Green about how she got…

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How Long Should a Podcast Be?

EContent Magazine has a feature story about how companies are using podcasting to communicate with their key publics, which anyone…

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Up Close with PR Blogger Steve Rubel

This is an early discussion with Steve Rubel and social media management, social media monitoring, SEO and more. SHOW NOTES…

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Online PR Lessons on Linking from Steve Rubel

Over the next few days I will be posting some of the lessons I learned from the panelists and attendees…

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How to Pitch Leo Laporte of TWiT

This is an exclusive interview with Leo Laporte, technology journalist, author and host of the #1 podcast according to Apple…

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