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Trust Insights CEO Katie Robbert Shares New Keyword Research Strategy Traditional SEO research has limitations that require more innovative methods of discovering keywords. One way is by leveraging subject matter expertise and audited social media data to identify which keywords and topics are truly relevant to your audience. I spoke with Katie Robbert, the CEO…
Powering Modern SEO with Social Media Data
Trust Insights CEO Katie Robbert Shares New Keyword Research Strategy Traditional SEO research has limitations that require more innovative methods of discovering keywords. One way is by leveraging subject matter expertise and audited social media data to identify which keywords and topics are truly relevant to your audience. I spoke with Katie Robbert, the CEO…
How To Pitch Stories to Crunchbase News with Christine Hall
Crunchbase is a database with curated business information about private and public companies. Their service tracks investments and funding information,…
Cybersecurity Risks of Digital Marketing
What’s the best way for digital marketers to generate leads online without falling prey to malicious data breaches, ransomware-driven DDoS…
Climate Scientist Reveals Culprits in War Against Science
“It’s anti science,” says Michael E. Mann PhD, distinguished atmospheric scientist and director of the Earth Sciences Center at Pennsylvania…
Brian Dean is founder of Backlinko, a website that offers next-level SEO training and link building strategies, sharing free tips…
Ten years ago, Doug Kessler, co-founder and creative director of Velocity Partners, predicted the content marketing deluge we are experiencing…
In this special episode of the Earned Media Podcast, I talk to Edelman Executive Director of Intellectual Property Tonia Ries…
Dean Takahashi, who is lead writer for GamesBeat at VentureBeat, where he covers games, hardware, R&D, and other tech. I’ve…
Tim Soulo is CMO at Ahrefs, an industry-leading keyword research tool. With nearly 10 years of experience in SEO and…
This was recorded when Rob was in charge of digital media at LA Times. He was also good enough to…
Read MorePodcast brother and Portable Media Expo organizer Tim Bourquin, Michael Geohagen, Dan Klass of the Bitterest Pill, LA Podcasters founder…
Read More00:32: Eric intros NY Times technology columnist David Pogue; plays a snippet of David’s thoughts about the amazing benefits of…
Read MoreDO: Promote Your Podcast – Pay attention to the online conversations already underway on influential blogs and podcasts that are…
Read MoreThis is an exclusive interview with Alex Ben Block, editor of the Hollywood Reporter. SHOW NOTES 00:30 Intro: Eric introduces…
Read MoreThis is a conversation I had with BusinessWeek technology department editor and Blogspotting blogger Heather Green about how she got…
Read MoreEContent Magazine has a feature story about how companies are using podcasting to communicate with their key publics, which anyone…
Read MoreThis is an early discussion with Steve Rubel and social media management, social media monitoring, SEO and more. SHOW NOTES…
Read MoreOver the next few days I will be posting some of the lessons I learned from the panelists and attendees…
Read MoreThis is an exclusive interview with Leo Laporte, technology journalist, author and host of the #1 podcast according to Apple…
Read MoreDigital Marketing Podcasts
Podcast edition of a live, weekly video chat about the latest developments in Earned Media.



On the Record...Online
The podcast about how technology is changing the way organizations communicate, and the way people consume media and information.

