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In an always-on world, broadcast media monitoring services help you stay current on all on how your brand, industry, and competitors are being covered in broadcast and cable television. This gives you a huge advantage when it comes to defending your brand and managing your reputation, particularly in the event of crisis or news media…
Reputation Management with Broadcast Media Monitoring Services
In an always-on world, broadcast media monitoring services help you stay current on all on how your brand, industry, and competitors are being covered in broadcast and cable television. This gives you a huge advantage when it comes to defending your brand and managing your reputation, particularly in the event of crisis or news media…
Algorithms, AI, and Accretion- Future of Digital Marketing in 2021
AI, advanced algorithms, and big data have ushered us into a new era of marketing and consumption. We’ve seen disruptive…
B2B Marketing to Niche Industries
When it comes to creating a niche marketing strategy for B2Bs, there are no off-the-shelf options. It’s a blessing and…
How to Successfully Hire & Work With a PR Agency
If you’re wondering how to get press coverage or need a PR strategy for your startup, it’s time to enlist…
When it comes to delivering well-timed, relevant messages as a brand, it’s important to know what’s going on in the…
It’s not the best business that wins. It’s the one with the best marketing. Which means that marketing — digital…
When presenting an argument, Western education stresses reliance on science, reason, and logic. But it turns out, that’s the wrong…
While B2B lead generation has changed a lot since the Rolodex days, one thing has remained the same – word…
One of the biggest challenges when it comes to B2B lead generation is increasing lead quantity without compromising lead quality. …
No disrespect to Marty Yudkovitz, who’s probably a capable, stand-up guy, but the real news at TiVo this week is…
Read MoreIf you’re a publicist that spends time trying to get reporters to write about television programs so that viewers will…
Read MoreHere’s Ketchum’s apology statement, released selectively to journalists. It is not posted on Ketchum or Omni Group’s website, and was…
Read MoreIt’s a good thing PR firm Ketchum apologized for paying conservative commentator Armstrong Williams to shill for No Child Left…
Read MoreAs a regular contributor to iPressroom’s Internet PR News Blog, I thought it was about time I launched a blog of…
Read MoreDigital Marketing Podcasts
B2B Lead Gen Podcast
The podcast about how B2Bs use tech to generate, qualify & convert leads to revenue.
Podcast edition of a live, weekly video chat about the latest developments in PR Tech. Join us at prtechwednesdays.com.
On the Record...Online
The podcast about how technology is changing the way organizations communicate, and the way people consume media and information.
