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Exclusive Tips for Subscribers Only

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stacy

"We implemented his tips and are seeing amazing results!”

Stacy Knott, Deputy Chief

NORAD
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End Exclusive Theatrical Releases and Set Elvis Free

“The only thing that matters is that that man gets up on that stage tonight,” says Colonel Thomas Parker, after Elvis collapses from drugs and exhaustion on his way to the stage in Baz Luhrman’s new biopic. The Colonel, played by Tom Hanks, is the bad guy in this movie and his relationship with Elvis,…

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End Exclusive Theatrical Releases and Set Elvis Free

“The only thing that matters is that that man gets up on that stage tonight,” says Colonel Thomas Parker, after Elvis collapses from drugs and exhaustion on his way to the stage in Baz Luhrman’s new biopic. The Colonel, played by Tom Hanks, is the bad guy in this movie and his relationship with Elvis,…

Read More...

Email Marketing Best Practices

Email marketing best practices have changed more in the last 6 months than in the last 6 years. Pre-pandemic best…

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Scaling Owned Media Editorial with ContentGrow [PODCAST]

There’s no fooling the search engines (read, Google). They’ve gotten too good at finding the best content for searchers, not…

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Click to Convert: Mastering Digital Marketing Funnels

So you have an extraordinarily good product or service. Best in the biz.  Unfortunately, it’s not going to do much…

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Content Marketing Ops with Byron White [Podcast]

If you’re in content marketing and you’ve never heard of the Writer Access content marketing marketplace this episode can help…

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Guide to B2B Content Marketing

With trade shows and conferences canceled due to the COVID-19 global pandemic, we see crystal clear why B2B content marketing…

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Uber Efficiency: Integrating Martech into End-to-End Tech Stacks

A technology stack whose component parts don’t adequately connect can hardly be called a stack: it’s more like a collection…

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Secrets of Successful Owned Media [Keynote]

Owned media marketing is about leading a horse to water and making them drink. In the analog days, marketers led…

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How To Pivot to Digital Marketing [PODCAST]

Demand for effective digital marketing leadership has never been higher.  But despite all that demand, the supply of worthy and…

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How to Pitch Los Angeles Times Columnist Joel Stein

This is a conversation I had with Los Angeles Times Columnist Joel Stein about the future of traditional media formats,…

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Mova Visual Effects Launch- Media Relations Case Study

New media technologies have already revolutionized the way organizations communicate, and the way people consume media and information. But Hollywood…

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How to Pitch Steve Lohr at The New York Times

This is a recording of a presentation by New York Times technology editor, Steve Lohr at the Public Relations Society…

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LA Podcasters Discuss Their Shows

This is a recording I did of a talk with LA Podcasters about their shows, the art of podcasting, and…

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How to Pitch Financial News to Reuters with Editor Martin Howell

This is a great interview with Martin Howell, editor-in-charge of Reuters Inc. about covering corporate corruption, citizen journalism and the…

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Inside Financial Services PR with Alan Elias of Washington Mutual

This is an exclusive, unedited interview with Alan Elias, senior vice president of corporate communications for Washington Mutual Card Services….

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Automotive Public Relations at Mitsubishi Motors

This is an exclusive, uncut interview with Dan Irvin about his experience running automotive PR and corporate communications at Mitsubishi…

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Serving the Underserved through Podcasts

I started listening to podcasts in late 2004 (my favorite is For Immediate Release) and launched On the Record…Online in…

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Crisis Communications at the Red Cross during Hurricane Katrina

This is an interesting interview with some awkward moments featuring Charles Connor, who got a little weird when I dug…

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Intro to Public Relations Agency Management with Tony Sapienza

Tony Sapienza is Head of Communications at ZF Group. But when I recorded this interview with him, he was co-founder…

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Digital Marketing Podcasts

B2B Lead Gen Podcast

The podcast about how B2Bs use tech to generate, qualify & convert leads to revenue.

Podcast edition of a live, weekly video chat about the latest developments in Earned Media.

On the Record...Online

Podcast about how technology is changing the way organizations communicate (archive).

On the Record Online Podcast by Eric Schwartzman