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Exclusive Tips for Subscribers Only

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stacy

"We implemented his tips and are seeing amazing results!”

Stacy Knott, Deputy Chief

NORAD
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The Four Step Digital Marketing Pivot

Abraham Maslow’s Hierarchy of Needs says human behavior can be classified based on needs. To achieve our full potential, basic needs must be satisfied before psychological needs, and psychological needs must be satisfied before self-fulfillment can be achieved. There is a logical order to digital marketing as well. Organizations that implement a digital pivot as…

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The Four Step Digital Marketing Pivot

Digital Pivot Program by Eric Schwartzman

Abraham Maslow’s Hierarchy of Needs says human behavior can be classified based on needs. To achieve our full potential, basic needs must be satisfied before psychological needs, and psychological needs must be satisfied before self-fulfillment can be achieved. There is a logical order to digital marketing as well. Organizations that implement a digital pivot as…

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Social Media and Misinformation (PODCAST)

Social Networks rose to dominance on the promise of dethroning the mainstream media. No longer would broadcasters and print publishers…

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Google Ends Support for Cookies Forcing Direct to Consumer Ecommerce Marketing to Pivot

In this podcast, I spoke with SoundCommerce CEO Eric Best, a 20-year commerce vet who’s worked at Amazon and Liberty…

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Google Analytics Revenue Attribution with Steffen Hedebrandt

In this episode we go deep into using Google Analytics for B2B digital revenue attribution with Steffen Hedebrandt, who is…

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How to Hire a Virtual Assistant with Mashon Thomas

If you want to know how to hire a virtual assistant, this episode is for you. I spoke with Mashon…

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Harvard Business Analytics Program Graduate and Ambassador Shonali Burke

Inside the Harvard Business Analytics Program with Shonali Burke, an accomplished public relations, corporate communications professional and recognized PR measurement…

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5 Ways to Convert Website Visitors into Customers

I was recently contacted by a small business owner who was deplatformed by Facebook. Apparently, they shut down his company’s…

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Exclusive Interview with Business Insider Deputy Editor Jake Swearingen

Jake Swearingen, deputy editor at Business Insider has written for Consumer Reports, New York Magazine, The Atlantic, Wired, Slate and…

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The Role of Owned Media in a Digital Pivot

It took a lockdown to get the last of the small businesses out there to pivot to digital. With COVID-19…

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Crisis Communications at the Red Cross during Hurricane Katrina

This is an interesting interview with some awkward moments featuring Charles Connor, who got a little weird when I dug…

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Intro to Public Relations Agency Management with Tony Sapienza

Tony Sapienza is Head of Communications at ZF Group. But when I recorded this interview with him, he was co-founder…

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Pitching the Wall Street Journal with Editor Matt Murray

This is an exclusive interview I did with Matthew Murray of the Wall Street Journal about how he uses technology…

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Inside Telecommunications PR with Verizon VP Eric Rabe

This is an exclusive, uncut interview with Eric Rabe, vice president of media relations at Verizon about the controversy over…

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Media Training Deep Dive with Jim Cameron

This interview is a little embarrassing because this media trainer turned the tables and completely disarmed me.  Jim Cameron is…

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Pitching Story Ideas to Glamour Magazine with Editor Wendy Naugle

I had a chance to talk to Wendy Naugle of Glamour Magazine about the health and beauty audience, how she…

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Public Relations at the National Hockey League with Bernadette Mansur

This is a really interesting conversation I had with Bernadette Mansur about doing PR in the NHL, the fan base…

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Building a Business Case for Podcasting

These are my opening remarks from yesterday’s panel on building a business case for podcasting at Syndicate New York. We…

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Jeff Jarvis Delivers Open Source Keynote at Syndicate Conference

Jeff Jarvis is giving the opening keynote at Syndicate NY. He’s definitely the speaker I’m most excited about hearing from…

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Pitching Broadcast News with CNN Anchor Ali Velshi

In this interview, I talk to CNN News Anchor Ali Velshi about citizen journalism, receiving pitches from PR people and…

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Digital Marketing Podcasts

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The podcast about how B2Bs use tech to generate, qualify & convert leads to revenue.

Podcast edition of a live, weekly video chat about the latest developments in Earned Media.

On the Record...Online

Podcast about how technology is changing the way organizations communicate (archive).

On the Record Online Podcast by Eric Schwartzman