Get Exclusive Tips for Email Subscribers Only

stacy

"We implemented his tips and are seeing amazing results!”

Stacy Knott, Deputy Chief

NORAD
  • Hidden
    Blog Homepage Sign Up
  • This field is for validation purposes and should be left unchanged.
eric schwartzman home hero
Pure-CSS-Scroll-Animation-Arrow2

Exclusive Tips for Subscribers Only

eric schwartzman home hero
stacy

"We implemented his tips and are seeing amazing results!”

Stacy Knott, Deputy Chief

NORAD
  • Hidden
    Blog Homepage Sign Up
  • This field is for validation purposes and should be left unchanged.
Pure-CSS-Scroll-Animation-Arrow2

How To Pivot to Digital Marketing [PODCAST]

Demand for effective digital marketing leadership has never been higher.  But despite all that demand, the supply of worthy and well-qualified digital marketing generalists, with the ability to coordinate owned, shared, earned and paid media remains scarce.  It’s a good time to be a digital marketing consultant. Because the demand exceeds the supply. But what…

Read More...

How To Pivot to Digital Marketing [PODCAST]

Demand for effective digital marketing leadership has never been higher.  But despite all that demand, the supply of worthy and well-qualified digital marketing generalists, with the ability to coordinate owned, shared, earned and paid media remains scarce.  It’s a good time to be a digital marketing consultant. Because the demand exceeds the supply. But what…

Read More...

A Trip Switch for Automated Autocracy [PODCAST]

Automation and globalization drive growth. But at what cost? Companies are too good at using half baked algorithms and business…

Read More...

The Four Step Digital Marketing Pivot

Abraham Maslow’s Hierarchy of Needs says human behavior can be classified based on needs. To achieve our full potential, basic…

Read More...

Social Media and Misinformation (PODCAST)

Social Networks rose to dominance on the promise of dethroning the mainstream media. No longer would broadcasters and print publishers…

Read More...

Google Ends Support for Cookies Forcing Direct to Consumer Ecommerce Marketing to Pivot

In this podcast, I spoke with SoundCommerce CEO Eric Best, a 20-year commerce vet who’s worked at Amazon and Liberty…

Read More...

Google Analytics Revenue Attribution with Steffen Hedebrandt

In this episode we go deep into using Google Analytics for B2B digital revenue attribution with Steffen Hedebrandt, who is…

Read More...

How to Hire a Virtual Assistant with Mashon Thomas

If you want to know how to hire a virtual assistant, this episode is for you. I spoke with Mashon…

Read More...

Harvard Business Analytics Program Graduate and Ambassador Shonali Burke

Inside the Harvard Business Analytics Program with Shonali Burke, an accomplished public relations, corporate communications professional and recognized PR measurement…

Read More...

5 Ways to Convert Website Visitors into Customers

I was recently contacted by a small business owner who was deplatformed by Facebook. Apparently, they shut down his company’s…

Read More...

Podcast Advertising and Measurement with Michael Dunn

Michael Dunn is CTO of Ultra, which is bringing the blockchain revolution to the gaming industry and creating a fair…

Read More

Podcast Measurement with Pete Blackshaw at Nielsen

Pete Blackshaw is Chief Executive Officer, Cintrifuse Syndicate Fund & Startup Incubator. I recorded this interview with him when he…

Read More

Podcast Advertising Deep Dive with Gregory Galant

Muck Rack CEO Gregory Galant discusses podcast measurement, valuing an audience and building a business case for podcasting. When this…

Read More

Podcast Measurement with Google Ventures Partner Rick Klau

This is a very interesting conversation with Rick Klau who is the Senior Operating Partner at Goggle Ventures. But when…

Read More

How to Pitch Los Angeles Times Columnist Joel Stein

This is a conversation I had with Los Angeles Times Columnist Joel Stein about the future of traditional media formats,…

Read More

Mova Visual Effects Launch- Media Relations Case Study

New media technologies have already revolutionized the way organizations communicate, and the way people consume media and information. But Hollywood…

Read More

How to Pitch Steve Lohr at The New York Times

This is a recording of a presentation by New York Times technology editor, Steve Lohr at the Public Relations Society…

Read More

LA Podcasters Discuss Their Shows

This is a recording I did of a talk with LA Podcasters about their shows, the art of podcasting, and…

Read More

How to Pitch Financial News to Reuters with Editor Martin Howell

This is a great interview with Martin Howell, editor-in-charge of Reuters Inc. about covering corporate corruption, citizen journalism and the…

Read More

Inside Financial Services PR with Alan Elias of Washington Mutual

This is an exclusive, unedited interview with Alan Elias, senior vice president of corporate communications for Washington Mutual Card Services….

Read More

Subscribe

Subscribe - Blog Post

  • Hidden
    Blog Post Page Subscriber
  • This field is for validation purposes and should be left unchanged.

Digital Marketing Podcasts

B2B Lead Gen Podcast

The podcast about how B2Bs use tech to generate, qualify & convert leads to revenue.

Podcast edition of a live, weekly video chat about the latest developments in Earned Media.

On the Record...Online

Podcast about how technology is changing the way organizations communicate (archive).

On the Record Online Podcast by Eric Schwartzman