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5 Reasons Why Online Training is the New Normal

It used to be easy to jump on plane and attend a professional development training course somewhere in the world. Now, with the pandemic still out there and so little known about the disease, it’s terrifying. Especially for high risk folks. As a result, mostly by necessity, online training has gone mainstream. Even my mother-in-law,…

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5 Reasons Why Online Training is the New Normal

It used to be easy to jump on plane and attend a professional development training course somewhere in the world. Now, with the pandemic still out there and so little known about the disease, it’s terrifying. Especially for high risk folks. As a result, mostly by necessity, online training has gone mainstream. Even my mother-in-law,…

Read More...

Racism & Diversity. Now That I Know, What Can I Do?

The recent protests calling for police reform and justice for George Floyd has shined a beacon on the issue of…

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How To Do a Live Streaming Webcast from Zoom to Social Media

The phone rang. It was Toyota digital marketing calling. It was one of those phone calls that was exciting, scary…

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A Brief History of Podcasting

The history of podcasting goes back way before Spotify bought Gimlet Media or Apple started producing original content. Before popular…

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3 Ways Digital Proximity Impacts Content, Conversions and Commerce

When I created the Behind the Curtain podcast for the LA Opera, the goal was selling tickets to younger audiences….

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Instagram and Tik Tok: Modern Day Portraits

Historically, the rich memorialized their legacy by commissioning portrait paintings of themselves and displayed proudly above their mantles to mark…

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Top 6 Benefits of Podcasting

This is my attempt to succinctly give you the benefits of starting a podcast. It is intentionally short and sweet….

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B2B vs B2C SEO: 5 Content Marketing Insights

If your objective is B2B growth marketing, you need to approach search engine optimization differently. You need a strategy for…

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4 Reasons Why Online Training Makes Sense for Your Business

If you’re comparing online training vs classroom training to win budget or resources for online training initiatives at your organization,…

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Ketchum Says “Lapse in Judgement” Done with “Highest Integrity”

Here’s Ketchum’s apology statement, released selectively to journalists. It is not posted on Ketchum or Omni Group’s website, and was…

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Ketchum Apologizes Through News Media

It’s a good thing PR firm Ketchum apologized for paying conservative commentator Armstrong Williams to shill for No Child Left…

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First Blog Post on My Blog

As a regular contributor to iPressroom’s Internet PR News Blog, I thought it was about time I¬†launched a blog of…

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Digital Marketing Podcasts

B2B Lead Gen Podcast

The podcast about how B2Bs use tech to generate, qualify & convert leads to revenue.

Podcast edition of a live, weekly video chat about the latest developments in PR Tech. Join us at prtechwednesdays.com.

PR Tech Wednesdays Podcast Edition by Eric Schwartzman

On the Record...Online

The podcast about how technology is changing the way organizations communicate, and the way people consume media and information.

On the Record Online Podcast by Eric Schwartzman