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Exclusive Tips for Subscribers Only

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stacy

"We implemented his tips and are seeing amazing results!”

Stacy Knott, Deputy Chief

NORAD
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How To Pivot to Digital Marketing [PODCAST]

Demand for effective digital marketing leadership has never been higher.  But despite all that demand, the supply of worthy and well-qualified digital marketing generalists, with the ability to coordinate owned, shared, earned and paid media remains scarce.  It’s a good time to be a digital marketing consultant. Because the demand exceeds the supply. But what…

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How To Pivot to Digital Marketing [PODCAST]

Demand for effective digital marketing leadership has never been higher.  But despite all that demand, the supply of worthy and well-qualified digital marketing generalists, with the ability to coordinate owned, shared, earned and paid media remains scarce.  It’s a good time to be a digital marketing consultant. Because the demand exceeds the supply. But what…

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A Trip Switch for Automated Autocracy [PODCAST]

Automation and globalization drive growth. But at what cost? Companies are too good at using half baked algorithms and business…

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The Four Step Digital Marketing Pivot

Abraham Maslow’s Hierarchy of Needs says human behavior can be classified based on needs. To achieve our full potential, basic…

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Social Media and Misinformation (PODCAST)

Social Networks rose to dominance on the promise of dethroning the mainstream media. No longer would broadcasters and print publishers…

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Google Ends Support for Cookies Forcing Direct to Consumer Ecommerce Marketing to Pivot

In this podcast, I spoke with SoundCommerce CEO Eric Best, a 20-year commerce vet who’s worked at Amazon and Liberty…

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Google Analytics Revenue Attribution with Steffen Hedebrandt

In this episode we go deep into using Google Analytics for B2B digital revenue attribution with Steffen Hedebrandt, who is…

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How to Hire a Virtual Assistant with Mashon Thomas

If you want to know how to hire a virtual assistant, this episode is for you. I spoke with Mashon…

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Harvard Business Analytics Program Graduate and Ambassador Shonali Burke

Inside the Harvard Business Analytics Program with Shonali Burke, an accomplished public relations, corporate communications professional and recognized PR measurement…

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5 Ways to Convert Website Visitors into Customers

I was recently contacted by a small business owner who was deplatformed by Facebook. Apparently, they shut down his company’s…

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Inside the Early Digital Hip Hop Years with Quincy Jones III

In this exclusive, candid interview QD3 Chairman Quincy Jones, III and President Paul Campbell discuss the digital media entertainment business,…

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Inside the Ad Tech Revolution with Omnicom Digital CEO Jonathan Nelson

This is a fascinating, high-level conversation with CEO, Omnicom Digital Jonathan Nelson about the history of ad tech, open source…

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Online Influencer Relations with Emily Riley

In this candid interview with Emily Riley, CEO and Founder at Riley Strategic — which provides competitive positioning, marketing, product…

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Why Commercial Broadcasting is in Trouble, in 77 just Words

In the new issue of Wired, columnist, broadcaster and advertising industry pundit Bob Garfield sums up the MSM’s woes in…

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Tolerance and Technology at PRSA International Conference

PRSA president and CEO Cheryl Proctor-Rogers opened the PRSA International Conference in Salt Lake this afternoon with a challenge to…

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Video Game Public Relations Primer with Dean Takahashi of Venture Beat

This is a foundational briefing from reporter Dean Takahashi for anyone in the video game PR, console PR and PC…

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Podcast Audience Measurement and Valuation with Ron Bloom

In this exclusive interview, Podshow CEO Ron Bloom shares best practices for podcast advertisers, podcast measurement, and valuing a podcast…

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Podcast Measurement Best Practices with Larry Gerbrandt from Nielsen

I had the good fortune to sit down one-on-one with General Manager and Senior VP of Nielsen Analytics Larry Gerbrandt…

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Podcast Audience Metrics with David Sifry

David Sifry is VP, Center for Technology and Society at Anti-Defamation. But he used to be the CEO of Technorati,…

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Measuring Digital Media at the Audit Bureau of Circulations

Michael J. Lavery, former president of the Audit Bureau of Circulations talks frankly about paid versus non-paid circulation and the…

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Digital Marketing Podcasts

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The podcast about how B2Bs use tech to generate, qualify & convert leads to revenue.

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On the Record Online Podcast by Eric Schwartzman