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4 Reasons Why Online Training Makes Sense for Your Business

If you’re comparing online training vs classroom training to win budget or resources for online training initiatives at your organization, I have some good info to help you build your business case. When it’s done right, online training — which knowledge transfer through virtual instructor-led, self paced online courses — in many ways is actually…

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4 Reasons Why Online Training Makes Sense for Your Business

If you’re comparing online training vs classroom training to win budget or resources for online training initiatives at your organization, I have some good info to help you build your business case. When it’s done right, online training — which knowledge transfer through virtual instructor-led, self paced online courses — in many ways is actually…

Read More...

#BlackLivesMatter and #Anonymous Hashtags Surge

Yesterday, amidst widespread racially-stoked protests and looting in the US, tweets with the hashtags #BlackLivesMatter and #Anonymous surpassed 5.5 million….

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11 Easy Growth Marketing Hacks from Neil Patel

If you’re wondering what is growth marketing or what is a growth marketer, this post is for you. I’m a…

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15 Ways to Lead the Best Social Media Training

Content marketing, search engine optimization, list building and email marketing continue to be major revenue drivers. So how does social…

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Latest Research

2020 Startups Guide to Online Influence

If you want to get press, start with your owned and shared media strategy

2020 Guide to Finding Your Customers Online

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Do it Yourself Guide to Public Relations

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Future of Entertainment PR Post COVID-19

This week on PR Tech Wednesdays, a panel of public relations specialists from motion picture, music and television came together…

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5 Reasons EdTech is the Future of Customer Success

The lockdown has shown us first-hand the critical importance of elearning. I produce virtual instructor-led and self-paced online trainings to…

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B2B Growth Marketing, Growth Hacking and Demand Generation Secrets

Search engine optimization is just one part of demand generation. Equally important are content marketing, social media, email marketing, a/b…

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How To Become a Forbes Councils Member

While there’s plenty of competition from new outlets like Cheddar and Business Insider, Forbes is still one of the most influential business media…

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Best Digital Marketing Tools for 2020 with Linkedin Learning’s Martin Waxman

Lumen 5, Persado, Yoast and the #AI in PR tool stack from the Chartered Institute for Public Relations are just…

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Weekly video chat on the latest earned, shared and owned media tools and trends.

B2B Marketers Adopt Revenue Attribution Models

With buyer expectations at all time high, B2B marketing revenue attribution models have become a more popular, as companies search…

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Risk of Replacement - Cognitive Labor by Kai-Fu Lee

Top 3 Skills for Getting Future-Proof PR Jobs

Since it’s a highly social, creative endeavor where the inputs and outcomes aren’t easily quantifiable, the risk of public relations…

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Top 3 Benefits of the PR Cloud

There’s a new PR Cloud in the sky that you need to know about called Intrado. Ben Chodor (@s57benchodor), President…

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11 Data-Driven Sales Enablement Tips from Brand Leaders at Dreamforce

Even if you get blackjack, hitting a 17 is still a bad decision, because the odds are, in the long…

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What Every Start Up Needs to Know Before Hiring PR

Embryos are tiny and frail. But unfortunately, embryonic businesses get taken advantage of by consultants all too often. If you’re…

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What Most PR Firms Hope You Don’t Know

Shock and horror does not have to be your story if you get what I’m going to tell you in…

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Data-Driven Decision Making: Avoiding a Dreaded Data Mirage

The data doesn’t lie, we’re often told. But the assumptions we make about their intersections are sometimes blurry out of…

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Lead Qualification Framework by Eric Schwartzman

Lead Generation Guide for B2B Marketers

If you’re preparing to climb the revenue growth mountain, the length of your ascent will depend largely on who you’re…

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PR Tech Wednesdays

All Star Thought Leaders Confirmed for PR Tech Wednesdays

Some of the sharpest strategic communicators are confirmed to share their insights on where we the industry is heading on…

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Minding the Gap Between What You Say and What You Do

Digital natives are a million times more media savvy and tech literate than most CEOs. They’ve seen reality TV stars…

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Digital Marketing Podcasts

B2B Lead Gen Podcast

The podcast about how B2Bs use tech to generate, qualify & convert leads to revenue.

Podcast edition of a live, weekly video chat about the latest developments in PR Tech. Join us at prtechwednesdays.com.

PR Tech Wednesdays Podcast Edition by Eric Schwartzman

On the Record...Online

The podcast about how technology is changing the way organizations communicate, and the way people consume media and information.

On the Record Online Podcast by Eric Schwartzman