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Jake Swearingen, deputy editor at Business Insider has written for Consumer Reports, New York Magazine, The Atlantic, Wired, Slate and LA Weekly. In this exclusive interview we talk about Business Insider’s meteoric rise to name brand status, media opportunities for coverage and the post-pandemic small business retail rebound. Discussion Topics: How New York Magazine determines…
Exclusive Interview with Business Insider Deputy Editor Jake Swearingen
Jake Swearingen, deputy editor at Business Insider has written for Consumer Reports, New York Magazine, The Atlantic, Wired, Slate and LA Weekly. In this exclusive interview we talk about Business Insider’s meteoric rise to name brand status, media opportunities for coverage and the post-pandemic small business retail rebound. Discussion Topics: How New York Magazine determines…
The Role of Owned Media in a Digital Pivot
It took a lockdown to get the last of the small businesses out there to pivot to digital. With COVID-19…
Are Las Vegas Trade Shows Back Yet?
State of the Live Conference Circuit for Digital Keynote Marketing Speakers So here’s the deal. I just got back from…
Bitcoin, Blockchain, and Cryptocurrency with Michael Terpin
Michael Terpin, an American investor, entrepreneur and public relations executive. In 2013 he co-founded BitAngels, an investment network for blockchain…
Mike Prasad is the founder of TinySponsor, an influencer marketing platform that connects marketers with influencers, as well as Marketing…
Audio is everywhere these days. A cacophony of voices has been unleashed by the rise of social audio platforms, but…
Smartbug’s Chief Revenue Officer and RevOps analyst Jen Spencer talks about her recent benchmarking report on the convergence of inbound…
New York Times technology correspondent Cade Metz talks about his new book Genius Makers: The Mavericks Who Brought AI to…
Isaac Saul is a politics reporter who grew up in suburban Pennsylvania and has lived and reported all over the…
What’s the best way for digital marketers to conduct B2B lead generation without falling prey to malicious data breaches, ransomware-driven…
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“It’s anti science,” says Michael E. Mann PhD, distinguished atmospheric scientist and director of the Earth Sciences Center at Pennsylvania…
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Brian Dean is founder of Backlinko, a website that offers next-level SEO training and link building strategies, sharing free tips…
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10 years ago, Doug Kessler, co-founder and creative director of Velocity Partners, predicted the content marketing deluge we are experiencing…
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In this special episode of the Earned Media Podcast, I talk to Edelman Executive Director of Intellectual Property Tonia Ries…
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Dean Takahashi, who is lead writer for GamesBeat at VentureBeat, where he covers games, hardware, R&D, and other tech. I’ve…
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Tim Soulo is CMO at Ahrefs, an industry-leading keyword research tool. With nearly 10 years of experience in SEO and…
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In this episode, David Pogue talks about his latest book, How to Prepare for Climate Change: A Practical Guide to…
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The process of creating content that captures, keeps and converts attention into measurable transactions is broken. You start by conducting…
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“The best content doesn’t win – the best promoted content wins.” You know by now that you need content, but…
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B2B Lead Gen Podcast
The podcast about how B2Bs use tech to generate, qualify & convert leads to revenue.
Podcast edition of a live, weekly video chat about the latest developments in Earned Media.
On the Record...Online
Podcast about how technology is changing the way organizations communicate (archive).
