Whether you’re a DTC or B2B marketer, blogging has emerged as an indispensable tactic for marketing businesses of all sizes. In content marketing, it’s a mainstay. Blogs can be used to showcase creative content that captivates audiences, fuels B2B content marketing campaigns, and drives organic traffic to websites. But as I have learned over the…
Blogging for Business: Best Practices for Content Marketing
Whether you’re a DTC or B2B marketer, blogging has emerged as an indispensable tactic for marketing businesses of all sizes. In content marketing, it’s a mainstay. Blogs can be used to showcase creative content that captivates audiences, fuels B2B content marketing campaigns, and drives organic traffic to websites. But as I have learned over the…
Los Angeles PR Consultant Howard Bragman Passes at 66
Howard Bragman, the legendary Los Angeles public relations consultant and PR guru passed away from leukemia on February 11, 2023,…
EXCLUSIVE: CEO of Top Google Ads Agency on State of AI and PPC
Kasim Aslam is the CEO of Solutions 8. He is a widely recognized thought leader in the search marketing arena,…
2023 Affiliate Marketing Roadmap from Anna Gita
In this Affiliate Marketing Roadmap for Brands episode of the Earned Media Podcast (subscribe), Anna Gita, CEO of MaxWeb, which…
Digital Marketing Tips for Email Subscribers Only
If you think digital marketing for wineries is all about social media marketing, think again. While winery marketing for ecommerce…
SEO for news websites is a critical component of reach and frequency. In this podcast, I spoke with ESPN.com director…
Fili Wiese is a former Google Engineer and member of the search quality team. I spoke to him after his…
I did not write anything below the subhead in this blog post about content marketing outsourcing. The author is Jason…
There’s no fooling the search engines (read, Google). They’ve gotten too good at finding the best content for searchers, not…
In this episode, writer, investor and entrepreneur Chris Yeh talks about Blitzscaling: The Lightning Fast Path to Building Massively Valuable…
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Automation and globalization drive growth. But at what cost? Companies are too good at using half baked algorithms and business…
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In this episode of the B2B Lead Gen Podcast, Scott Brinker, vice president of platform ecosystem at HubSpot and editor at Chief MarTech talks about…
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Abraham Maslow’s Hierarchy of Needs says human behavior can be classified based on needs. To achieve our full potential, basic…
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In this podcast, I spoke with SoundCommerce CEO Eric Best, a 20-year commerce vet who’s worked at Amazon and Liberty…
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If you want to know how to hire a virtual assistant to support your digital marketing, this episode is for…
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Inside the Harvard Business Analytics Program with Shonali Burke, an accomplished public relations, corporate communications professional and recognized PR measurement…
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I was recently contacted by a small business owner who was deplatformed by Facebook. Apparently, they shut down his company’s…
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It took a lockdown to get the last of the small businesses out there to pivot to digital. With COVID-19…
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State of the Live Conference Circuit for Digital Keynote Marketing Speakers So here’s the deal. I just got back from…
Read MoreMarketing Tips for Subscribers Only
Digital Marketing Podcasts
B2B Lead Gen Podcast
The podcast discusses how B2B marketing uses technology, data, and content marketing strategy to generate, qualify, and convert leads to revenue, represented by an icon on the company website. Learn to convert marketing qualified leads to sales qualified leads.
The podcast version of a weekly live video chat covering the most recent advancements in Earned Media, including discussions on advertising, B2B, blogging, content marketing, data, digital marketing, e-commerce, email, experience, graphic design, influencer marketing, and Los Angeles.
On the Record Online
The podcast explores how technology is revolutionizing communications in organizations (archive), covering topics like data, SEO, marketing, branding, digital marketing, communications, social media, companies, and public relations.