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4 Reasons Why Online Training Makes Sense for Your Business

If you’re comparing online training vs classroom training to win budget or resources for online training initiatives at your organization, I have some good info to help you build your business case. When it’s done right, online training — which knowledge transfer through virtual instructor-led, self paced online courses — in many ways is actually…

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4 Reasons Why Online Training Makes Sense for Your Business

If you’re comparing online training vs classroom training to win budget or resources for online training initiatives at your organization, I have some good info to help you build your business case. When it’s done right, online training — which knowledge transfer through virtual instructor-led, self paced online courses — in many ways is actually…

Read More...

#BlackLivesMatter and #Anonymous Hashtags Surge

Yesterday, amidst widespread racially-stoked protests and looting in the US, tweets with the hashtags #BlackLivesMatter and #Anonymous surpassed 5.5 million….

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11 Easy Growth Marketing Hacks from Neil Patel

If you’re wondering what is growth marketing or what is a growth marketer, this post is for you. I’m a…

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15 Ways to Lead the Best Social Media Training

Content marketing, search engine optimization, list building and email marketing continue to be major revenue drivers. So how does social…

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Latest Research

2020 Startups Guide to Online Influence

If you want to get press, start with your owned and shared media strategy

2020 Guide to Finding Your Customers Online

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Do it Yourself Guide to Public Relations

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Future of Entertainment PR Post COVID-19

This week on PR Tech Wednesdays, a panel of public relations specialists from motion picture, music and television came together…

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5 Reasons EdTech is the Future of Customer Success

The lockdown has shown us first-hand the critical importance of elearning. I produce virtual instructor-led and self-paced online trainings to…

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B2B Growth Marketing, Growth Hacking and Demand Generation Secrets

Search engine optimization is just one part of demand generation. Equally important are content marketing, social media, email marketing, a/b…

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How To Become a Forbes Councils Member

While there’s plenty of competition from new outlets like Cheddar and Business Insider, Forbes is still one of the most influential business media…

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Best Digital Marketing Tools for 2020 with Linkedin Learning’s Martin Waxman

Lumen 5, Persado, Yoast and the #AI in PR tool stack from the Chartered Institute for Public Relations are just…

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Weekly video chat on the latest earned, shared and owned media tools and trends.

COVID-19 Crisis Communications Webinar with Los Angeles PR Leaders

This Wednesday 4/15/20 at Noon Pacific Time, a panel of Los Angeles public relations agency leaders will convene to discuss…

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When to Ignore the Data and Trust Your Gut

Three time author and two time unicorn king Max Altshuler has perfected the art and science of finding customers who…

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How To Get Featured in Press Without Hiring a PR Firm

The news media is influential. Everybody understands the value of press coverage. It’s a great way to drive demand because…

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3 Ways to Improve Public Relations Performance in Lean Times

The coronavirus pandemic will forever change how information workers collaborate. While we’re all working separately from home, our fate as…

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SXSW Keynote Booker Shares Selection Criteria

If you want get booked to keynote SXSW 2021, now’s the time to start planning. And what better way to…

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PR Tech Wednesdays April Line Up and New Venue

PR Tech Wednesdays, the weekly video chat where industry experts discuss the latest advancements in PR Tech, has outgrown its…

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Are Sentiment Analysis Algorithms Accurate Enough?

Reliably automating sentiment analysis online with artificial intelligence could totally change reputation management. Media monitoring providers know it, and are…

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Announcing the B2B Lead Gen Podcast

To better manage the lead to revenue path, B2Bs are aligning their sales, marketing and service operations to consolidate data,…

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Is Your Startup Ready to Outsource PR?

Clients used to want public relations practitioners with experience in their industry and relationships with reporters covering their trade. If…

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How to Measure the Business Impact of PR in 2020

Measuring business impact and lack of quantifiable metrics are the top challenges in public relations. But not so for Jonny…

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Digital Marketing Podcasts

B2B Lead Gen Podcast

The podcast about how B2Bs use tech to generate, qualify & convert leads to revenue.

Podcast edition of a live, weekly video chat about the latest developments in PR Tech. Join us at prtechwednesdays.com.

PR Tech Wednesdays Podcast Edition by Eric Schwartzman

On the Record...Online

The podcast about how technology is changing the way organizations communicate, and the way people consume media and information.

On the Record Online Podcast by Eric Schwartzman