2023 Affiliate Marketing Roadmap from Anna Gita

In this Affiliate Marketing Roadmap for Brands episode of the Earned Media Podcast (subscribe), Anna Gita, CEO of MaxWeb, which is one of the fastest-growing affiliate networks, explains what affiliate programs are and how they work. I heard Anna’s keynote at The Berlin Meet Market. She spoke about the future of the affiliate marketing industry,…

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2023 Affiliate Marketing Roadmap from Anna Gita

affiliate marketing roadmap

In this Affiliate Marketing Roadmap for Brands episode of the Earned Media Podcast (subscribe), Anna Gita, CEO of MaxWeb, which is one of the fastest-growing affiliate networks, explains what affiliate programs are and how they work. I heard Anna’s keynote at The Berlin Meet Market. She spoke about the future of the affiliate marketing industry,…

Read More...

Digital Marketing for Wineries (Case Study)

If you think digital marketing for wineries is all about social media marketing, think again. While winery marketing for ecommerce…

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SEO for News Websites with Louisa Frahm

SEO for news websites is a critical component of reach and frequency. In this podcast, I spoke with ESPN.com director…

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Ex-Google Search Quality Team Member Opens Kimono

Fili Wiese is a former Google Engineer and member of the search quality team. I spoke to him after his…

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Digital Marketing Tips for Email Subscribers Only

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"We implemented his tips and are seeing amazing results!”

Stacy Knott, Deputy Chief

NORAD
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Outsourcing Content Marketing with Laura Smous (Verblio Review)

I did not write anything below the subhead in this blog post about content marketing outsourcing. The author is Jason…

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Scaling Owned Media Editorial with Enricko Lukman (ContentGrow Review)

There’s no fooling the search engines (read, Google). They’ve gotten too good at finding the best content for searchers, not…

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Content Marketing Ops with Byron White (WriterAccess Review)

If you’re in content marketing services and you’ve never heard of the Writer Access content marketing marketplace this episode can…

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Exclusive Interview with Business Insider Deputy Editor Jake Swearingen

Jake Swearingen, deputy editor at Business Insider has written for Consumer Reports, New York Magazine, The Atlantic, Wired, Slate and…

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Set Elvis Free by Ending Exclusive Theatrical Releases

“The only thing that matters is that that man gets up on that stage tonight,” says Colonel Thomas Parker, after…

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Guide to B2B Content Marketing

The lockdown showed us why B2B content marketing is so important. When public events like trade shows and conferences get…

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Uber Efficiency: Integrating Martech into End-to-End Tech Stacks

A technology stack whose component parts don’t adequately connect can hardly be called a stack: it’s more like a collection…

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owned media marketing program by Eric Schwartzman

Secrets of Successful Owned Media [Keynote]

Owned media marketing is about leading a horse to water and making them drink. In the analog days, marketers led…

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Google Analytics Revenue Attribution with Steffen Hedebrandt

In this episode we go deep into using Google Analytics for B2B digital revenue attribution with Steffen Hedebrandt, who is…

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Bitcoin, Blockchain, and Cryptocurrency with Michael Terpin

Michael Terpin, an American investor, entrepreneur and public relations executive. In 2013 he co-founded BitAngels, an investment network for blockchain…

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How To Pivot to Digital Marketing [PODCAST]

Demand for effective digital marketing leadership has never been higher.  But despite all that demand, the supply of worthy and…

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Tech Stacks for RevOps with Jen Spencer

Smartbug’s Chief Revenue Officer and RevOps analyst Jen Spencer talks about her recent benchmarking report on the convergence of inbound…

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SEO for Everyone with Yoast for WordPress

With 30% marketshare, WordPress is the world’s most popular content management system (CMS) on the Internet today. Unsurprisingly, plugins designed…

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Blitzscaling, Bigotry, and Bezos with Chris Yeh

In this episode, writer, investor and entrepreneur Chris Yeh talks about Blitzscaling: The Lightning Fast Path to Building Massively Valuable…

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A Trip Switch for Automated Autocracy [PODCAST]

Automation and globalization drive growth. But at what cost? Companies are too good at using half baked algorithms and business…

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Marketing Tips for Subscribers Only

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"We implemented his tips and are seeing amazing results!”

Stacy Knott, Deputy Chief

NORAD
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Digital Marketing Podcasts

B2B Lead Gen Podcast

The podcast about how B2Bs use tech to generate, qualify & convert leads to revenue.

Podcast edition of a live, weekly video chat about the latest developments in Earned Media.

On the Record...Online

Podcast about how technology is changing the way organizations communicate (archive).

On the Record Online Podcast by Eric Schwartzman