The hardest part of making a purchasing decision usually boils down to the infamous question, “You can have it fast, cheap, or right? Pick two.” The conundrum reflects the reality that it’s impossible to achieve all three. Quality declines when you deliver fast service at a low cost, which is fine for a hamburger and…
Speed Beats Price, Says Marketing Keynote Speaker Jay Baer
The hardest part of making a purchasing decision usually boils down to the infamous question, “You can have it fast, cheap, or right? Pick two.” The conundrum reflects the reality that it’s impossible to achieve all three. Quality declines when you deliver fast service at a low cost, which is fine for a hamburger and…
Blogging for Business: Best Practices for Content Marketing
Whether you’re a DTC or B2B marketer, blogging has emerged as an indispensable tactic for marketing businesses of all sizes….
Los Angeles PR Consultant Howard Bragman Passes at 66
Howard Bragman, the legendary Los Angeles public relations consultant and PR guru passed away from leukemia on February 11, 2023,…
EXCLUSIVE: CEO of Top Google Ads Agency on State of AI and PPC
Kasim Aslam is the CEO of Solutions 8. He is a widely recognized thought leader in the search marketing arena,…
Digital Marketing Tips for Email Subscribers Only
In this Affiliate Marketing Roadmap for Brands episode of the Earned Media Podcast (subscribe), Anna Gita, CEO of MaxWeb, which…
If you think digital marketing for wineries is all about social media marketing, think again. While winery marketing for ecommerce…
SEO for news websites is a critical component of reach and frequency. In this podcast, I spoke with ESPN.com director…
Fili Wiese is a former Google Engineer and member of the search quality team. I spoke to him after his…
I did not write anything below the subhead in this blog post about content marketing outsourcing. The author is Jason…
Social Networks rose to dominance on the promise of dethroning the mainstream media. No longer would broadcasters and print publishers…
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In this episode, Peter Kafka senior correspondent at Recode – the business and technology network from Vox Media – talks…
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In this episode. of the B2B Lead Gen Podcast, digital marketer and strategist Nick Wilsdon talks about the enterprise SEO…
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Rory Cellan-Jones is a technology correspondent for the BBC. He has covered numerous groundbreaking tech and business stories across the…
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A technology stack whose component parts don’t adequately connect can hardly be called a stack: it’s more like a collection…
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Owned media marketing (aka content marketing) is about leading a horse to water and making them drink. In the analog…
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In this episode we go deep into using Google Analytics for B2B digital revenue attribution with Steffen Hedebrandt, who is…
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Michael Terpin, an American investor, entrepreneur and former public relations executive. In 2013 he co-founded BitAngels, an investment network for…
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Demand for effective digital marketing leadership has never been higher. But despite all that demand, the supply of worthy and…
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Smartbug’s Chief Revenue Officer and RevOps analyst Jen Spencer talks about her recent benchmarking report on the convergence of inbound…
Read MoreMarketing Tips for Subscribers Only
Digital Marketing Podcasts
B2B Lead Gen Podcast
The podcast discusses how B2B marketing uses technology, data, and content marketing strategy to generate, qualify, and convert leads to revenue, represented by an icon on the company website. Learn to convert marketing qualified leads to sales qualified leads.
The podcast version of a weekly live video chat covering the most recent advancements in Earned Media, including discussions on advertising, B2B, blogging, content marketing, data, digital marketing, e-commerce, email, experience, graphic design, influencer marketing, and Los Angeles.
On the Record Online
The podcast explores how technology is revolutionizing communications in organizations (archive), covering topics like data, SEO, marketing, branding, digital marketing, communications, social media, companies, and public relations.