Speed Beats Price, Says Marketing Keynote Speaker Jay Baer

The hardest part of making a purchasing decision usually boils down to the infamous question, “You can have it fast, cheap, or right? Pick two.”  The conundrum reflects the reality that it’s impossible to achieve all three. Quality declines when you deliver fast service at a low cost, which is fine for a hamburger and…

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Speed Beats Price, Says Marketing Keynote Speaker Jay Baer

marketing keynote speaker Jay Baer

The hardest part of making a purchasing decision usually boils down to the infamous question, “You can have it fast, cheap, or right? Pick two.”  The conundrum reflects the reality that it’s impossible to achieve all three. Quality declines when you deliver fast service at a low cost, which is fine for a hamburger and…

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Blogging for Business: Best Practices for Content Marketing

Whether you’re a DTC or B2B marketer, blogging has emerged as an indispensable tactic for marketing businesses of all sizes….

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Los Angeles PR Consultant Howard Bragman Passes at 66

Howard Bragman, the legendary Los Angeles public relations consultant and PR guru passed away from leukemia on February 11, 2023,…

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EXCLUSIVE: CEO of Top Google Ads Agency on State of AI and PPC

Kasim Aslam is the CEO of Solutions 8. He is a widely recognized thought leader in the search marketing arena,…

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Digital Marketing Tips for Email Subscribers Only

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"We implemented his tips and are seeing amazing results!”

Stacy Knott, Deputy Chief

NORAD
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2023 Affiliate Marketing Roadmap from Anna Gita

In this Affiliate Marketing Roadmap for Brands episode of the Earned Media Podcast (subscribe), Anna Gita, CEO of MaxWeb, which…

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Digital Marketing for Wineries (Case Study)

If you think digital marketing for wineries is all about social media marketing, think again. While winery marketing for ecommerce…

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SEO for News Websites with Louisa Frahm

SEO for news websites is a critical component of reach and frequency. In this podcast, I spoke with ESPN.com director…

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Ex-Google Search Quality Team Member Opens Kimono

Fili Wiese is a former Google Engineer and member of the search quality team. I spoke to him after his…

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Outsourcing Content Marketing with Laura Smous (Verblio Review)

I did not write anything below the subhead in this blog post about content marketing outsourcing. The author is Jason…

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Social Media and Misinformation

Social Media and Misinformation (PODCAST)

Social Networks rose to dominance on the promise of dethroning the mainstream media. No longer would broadcasters and print publishers…

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Beyond the Bubble Filter with Peter Kafka at Recode

In this episode, Peter Kafka senior correspondent at Recode – the business and technology network from Vox Media – talks…

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Enterprise SEO with Nick Wilsdon

In this episode. of the B2B Lead Gen Podcast, digital marketer and strategist Nick Wilsdon talks about the enterprise SEO…

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Rory Cellan-Jones

How to Pitch BBC Technology Correspondent Rory Cellan-Jones

Rory Cellan-Jones is a technology correspondent for the BBC. He has covered numerous groundbreaking tech and business stories across the…

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Uber Efficiency: Integrating Martech into End-to-End Tech Stacks

A technology stack whose component parts don’t adequately connect can hardly be called a stack: it’s more like a collection…

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owned media marketing program by Eric Schwartzman

Secrets of Successful Owned Media [Keynote]

Owned media marketing (aka content marketing) is about leading a horse to water and making them drink. In the analog…

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Google Analytics Revenue Attribution with Steffen Hedebrandt

In this episode we go deep into using Google Analytics for B2B digital revenue attribution with Steffen Hedebrandt, who is…

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Bitcoin, Blockchain, and Cryptocurrency with Michael Terpin

Michael Terpin, an American investor, entrepreneur and former public relations executive. In 2013 he co-founded BitAngels, an investment network for…

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How To Pivot to Digital Marketing [PODCAST]

Demand for effective digital marketing leadership has never been higher.  But despite all that demand, the supply of worthy and…

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Tech Stacks for RevOps with Jen Spencer

Smartbug’s Chief Revenue Officer and RevOps analyst Jen Spencer talks about her recent benchmarking report on the convergence of inbound…

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Marketing Tips for Subscribers Only

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stacy

"We implemented his tips and are seeing amazing results!”

Stacy Knott, Deputy Chief

NORAD
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Digital Marketing Podcasts

B2B Lead Gen Podcast

The podcast discusses how B2B marketing uses technology, data, and content marketing strategy to generate, qualify, and convert leads to revenue, represented by an icon on the company website. Learn to convert marketing qualified leads to sales qualified leads.

The podcast version of a weekly live video chat covering the most recent advancements in Earned Media, including discussions on advertising, B2B, blogging, content marketing, data, digital marketing, e-commerce, email, experience, graphic design, influencer marketing, and Los Angeles.

On the Record Online Podcast by Eric Schwartzman

On the Record Online

The podcast explores how technology is revolutionizing communications in organizations (archive), covering topics like data, SEO, marketing, branding, digital marketing, communications, social media, companies, and public relations.