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The New Normal is Working Together Apart

The coronavirus pandemic will forever change how information workers collaborate. While we’re all working separately from home, our fate as a species has never been more connected. What’s the use of taking extreme measures and imposing a lock down to flatten the curve in one country if a neighboring country does nothing? There’s only one…

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SXSW Keynote Booker Shares Selection Criteria

If you want get booked to keynote SXSW 2021, now’s the time to start planning. And what better way to…

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PR Tech Wednesdays April Line Up and New Venue

PR Tech Wednesdays, the weekly video chat where industry experts discuss the latest advancements in PR Tech, has outgrown its…

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Are Sentiment Analysis Algorithms Accurate Enough?

Reliably automating sentiment analysis online with artificial intelligence could totally change reputation management. Media monitoring providers know it, and are…

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State of Traditional & Social Media Monitoring

  • Beyond AI hype; state of sentiment analysis
  • Overcoming media monitoring challenge
  • Features comparison grid
  • How to monitor the business impact of PR
  • Getting strategic intelligence from media monitoring
  • And much, much more

Announcing the B2B Lead Gen Podcast

To better manage the lead to revenue path, B2Bs are aligning their sales, marketing and service operations to consolidate data,…

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Is Your Startup Ready to Outsource PR?

Clients used to want public relations practitioners with experience in their industry and relationships with reporters covering their trade. If…

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How to Measure the Business Impact of PR in 2020

Measuring business impact and lack of quantifiable metrics are the top challenges in public relations. But not so for Jonny…

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B2B Marketers Adopt Revenue Attribution Models

With buyer expectations at all time high, B2B marketing revenue attribution models have become a more popular, as companies search…

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Top 3 Skills for Getting Future-Proof PR Jobs

Since it’s a highly social, creative endeavor where the inputs and outcomes aren’t easily quantifiable, the risk of public relations…

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