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Lead Generation Guide for B2B Marketers

If you’re preparing to climb the revenue growth mountain, the length of your ascent will depend largely on who you’re selling to and where you’re starting out from. If your sales team in focused on a target audience, you’re going to want to give your reps an easy, repeatable way to personalize and tailor sales…

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All Star Thought Leaders Confirmed for PR Tech Wednesdays

Some of the sharpest strategic communicators are confirmed to share their insights on where we the industry is heading on…

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Minding the Gap Between What You Say and What You Do

Digital natives are a million times more media savvy and tech literate than most CEOs. They’ve seen reality TV stars…

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Deepfakes, AI and CXPR Advance: USC Annenberg Relevance Report 2020 Highlights Latest in PR Tech

New technology continues to change the way organizations communicate, and how people consume media and information. And the more data…

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PR Tech Wednesdays

Strategic communicators share insights on where we the industry every Wednesday from 12-1pm Pacific Time

How to Get Yourself, Your Company or Your Clients Featured in Up to 13,000 Podcasts

It kind of blows my mind more people aren’t talking about this because it didn’t get much attention last week…

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How to Stay Current on the Latest PR Tech Trends

How would it feel if your skills became obsolete because you didn’t keep yourself up to date on the latest…

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Muck Rack Redefines News Media Contact Research for Modern Age

By taking a novel approach to the age old problem of helping PR pros get company news to the right…

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PR Enablement Technology Platforms: Feature-by Feature Comparison

Today’s announcement that Cision will be acquired for $2.74B by an affiliate of Platinum Equity raises the value of PR…

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How Sales Reps Become Trusted Advisors

Seventy percent of B2B buyers wait until after they have defined their needs before engaging a salesperson. By that time,…

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PRSA Comes Out Against Payola

Hooray to the Public Relations Society of America‘s president Judith Phair for taking a strong stand against payola, responding to…

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Daily Spinfluencer Goes Live

As a regular contributor to iPressroom’s Internet PR News Blog, I thought it was about time my public relations agency…

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