fbpx Skip to content
#PRTECH SECRETS LOGO

Subscribe Here

  • This field is for validation purposes and should be left unchanged.

11 Data-Driven Sales Enablement Tips from Brand Leaders at Dreamforce

Even if you get blackjack, hitting a 17 is still a bad decision, because the odds are, in the long run, you’ll lose Data-driven marketers aren’t playing to win a hand or two. They’re playing to grow market share And as more companies mature from making impulsive decisions based on data in spreadsheets to making…

Read More...

What Every Start Up Needs to Know Before Hiring PR

Embryos are tiny and frail. But unfortunately, embryonic businesses get taken advantage of by consultants all too often. If you’re…

Read More...

What Most PR Firms Hope You Don’t Know

Shock and horror does not have to be your story if you get what I’m going to tell you in…

Read More...

Data-Driven Decision Making: Avoiding a Dreaded Data Mirage

The data doesn’t lie, we’re often told. But the assumptions we make about their intersections are sometimes blurry out of…

Read More...

PR Tech Wednesdays

Weekly Webinar at 12pm PT

Thought leaders and newsmakers share the latest developments in PR Tech.  Join us!

7783783614_560e3d0622_c

Lead Generation Guide for B2B Marketers

If you’re preparing to climb the revenue growth mountain, the length of your ascent will depend largely on who you’re…

Read More...

All Star Thought Leaders Confirmed for PR Tech Wednesdays

Some of the sharpest strategic communicators are confirmed to share their insights on where we the industry is heading on…

Read More...

Minding the Gap Between What You Say and What You Do

Digital natives are a million times more media savvy and tech literate than most CEOs. They’ve seen reality TV stars…

Read More...

Deepfakes, AI and CXPR Advance: USC Annenberg Relevance Report 2020 Highlights Latest in PR Tech

New technology continues to change the way organizations communicate, and how people consume media and information. And the more data…

Read More...

How to Get Yourself, Your Company or Your Clients Featured in Up to 13,000 Podcasts

It kind of blows my mind more people aren’t talking about this because it didn’t get much attention last week…

Read More...

Google Puts Video Monitoring Services and TV Guides Up Against the Ropes

If you’re a publicist that spends time trying to get reporters to write about television programs so that viewers will…

Read More

Information Technology Initiatives Easier Said Than Done

According to an Op-Ed in the NY Times today by Nicholas Carr who wrote “Does IT Matter,”… “In 1994, researchers…

Read More

Ketchum Says “Lapse in Judgement” Done with “Highest Integrity”

Here’s Ketchum’s apology statement, released selectively to journalists. It is not posted on Ketchum or Omni Group’s website, and was…

Read More

Ketchum Apologizes Through News Media

It’s a good thing public relations firm Ketchum finally apologized for paying conservative commentator Armstrong Williams to shill for No…

Read More

PRSA Comes Out Against Payola

Hooray to the Public Relations Society of America‘s president Judith Phair for taking a strong stand against payola, responding to…

Read More

Daily Spinfluencer Goes Live

As a regular contributor to iPressroom’s Internet PR News Blog, I thought it was about time my public relations agency…

Read More

Subscribe

Subscribe - Blog Post

  • This field is for validation purposes and should be left unchanged.