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4 Reasons Why Online Training Makes Sense for Your Business

If you’re comparing online training vs classroom training to win budget or resources for online training initiatives at your organization, I have some good info to help you build your business case. When it’s done right, online training — which knowledge transfer through virtual instructor-led, self paced online courses — in many ways is actually…

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4 Reasons Why Online Training Makes Sense for Your Business

If you’re comparing online training vs classroom training to win budget or resources for online training initiatives at your organization, I have some good info to help you build your business case. When it’s done right, online training — which knowledge transfer through virtual instructor-led, self paced online courses — in many ways is actually…

Read More...

#BlackLivesMatter and #Anonymous Hashtags Surge

Yesterday, amidst widespread racially-stoked protests and looting in the US, tweets with the hashtags #BlackLivesMatter and #Anonymous surpassed 5.5 million….

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11 Easy Growth Marketing Hacks from Neil Patel

If you’re wondering what is growth marketing or what is a growth marketer, this post is for you. I’m a…

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15 Ways to Lead the Best Social Media Training

Content marketing, search engine optimization, list building and email marketing continue to be major revenue drivers. So how does social…

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Latest Research

2020 Startups Guide to Online Influence

If you want to get press, start with your owned and shared media strategy

2020 Guide to Finding Your Customers Online

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Do it Yourself Guide to Public Relations

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COVID-19 Crisis Communications Webinar with Los Angeles PR Leaders

This Wednesday 4/15/20 at Noon Pacific Time, a panel of Los Angeles public relations agency leaders will convene to discuss…

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When to Ignore the Data and Trust Your Gut

Three time author and two time unicorn king Max Altshuler has perfected the art and science of finding customers who…

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How To Get Featured in Press Without Hiring a PR Firm

The news media is influential. Everybody understands the value of press coverage. It’s a great way to drive demand because…

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3 Ways to Improve Public Relations Performance in Lean Times

The coronavirus pandemic will forever change how information workers collaborate. While we’re all working separately from home, our fate as…

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SXSW Keynote Booker Shares Selection Criteria

If you want get booked to keynote SXSW 2021, now’s the time to start planning. And what better way to…

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Weekly video chat on the latest earned, shared and owned media tools and trends.

B2B Content Marketing Strategy Briefing from SEMrush

B2B content marketing is the demand generation pillar in the SEMrush digital marketing strategy. SEMrush sells a SaaS platform that…

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How to Get Press Coverage with Digital Public Relations

Tactics for getting press coverage with digital PR are as broad and varied as the public relations agencies and clients…

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3 Webinar Marketing Lessons from SNL at Home

As a result of the pandemic, we are all learning a ton about using webinars for marketing. And after watching…

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COVID-19 Accelerates Digital Transformation

I spoke to Robbie Vann Adibe, a very successful angel investor from Silicon Valley, about the impact of the pandemic…

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Digital marketing strategy in uncertain times

Pandemic Proof Your Digital Marketing Strategy

What is digital marketing strategy and how should you pivot as a result of the pandemic?  In this post, I’ll…

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PR Tech Wednesdays with Todd Grossman

Benefits of Brand Monitoring Tools for Social Media

The benefits of brand monitoring tools for social media are not always apparent to the chief communications officers responsible for…

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digital marketing to the CTO

How To Create the Perfect Marketing Persona for the CTO

If you want to market new technology products B2Bs you need to engage the CTO. Marketing to the CTO requires…

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Public Relations Los Angeles

PR Tech Wednesdays – Podcast Edition

In this podcast, Bob Gold of Bob Gold & Associates and Kimberly Goodnight of Media Playground PR discuss the impact…

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Los Angeles PR Agency Leaders Share COVID-19 Communications Advice

For PR Tech Wednesdays this week, I organized a panel of Los Angeles Public Relations agency leaders featuring Bob Gold…

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Is Artificial Intelligence a Risk, and If So, Why?

For many, the notion of artificial intelligence conjures fears of being put out of work by machines. It is likely…

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Digital Marketing Podcasts

B2B Lead Gen Podcast

The podcast about how B2Bs use tech to generate, qualify & convert leads to revenue.

Podcast edition of a live, weekly video chat about the latest developments in PR Tech. Join us at prtechwednesdays.com.

PR Tech Wednesdays Podcast Edition by Eric Schwartzman

On the Record...Online

The podcast about how technology is changing the way organizations communicate, and the way people consume media and information.

On the Record Online Podcast by Eric Schwartzman