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11 Data-Driven Sales Enablement Tips from Brand Leaders at Dreamforce

Even if you get blackjack, hitting a 17 is still a bad decision, because the odds are, in the long run, you’ll lose Data-driven marketers aren’t playing to win a hand or two. They’re playing to grow market share And as more companies mature from making impulsive decisions based on data in spreadsheets to making…

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What Every Start Up Needs to Know Before Hiring PR

Embryos are tiny and frail. But unfortunately, embryonic businesses get taken advantage of by consultants all too often. If you’re…

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What Most PR Firms Hope You Don’t Know

Shock and horror does not have to be your story if you get what I’m going to tell you in…

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Data-Driven Decision Making: Avoiding a Dreaded Data Mirage

The data doesn’t lie, we’re often told. But the assumptions we make about their intersections are sometimes blurry out of…

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PR Tech Wednesdays

Weekly Webinar at 12pm PT

Thought leaders and newsmakers share the latest developments in PR Tech.  Join us!

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Lead Generation Guide for B2B Marketers

If you’re preparing to climb the revenue growth mountain, the length of your ascent will depend largely on who you’re…

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All Star Thought Leaders Confirmed for PR Tech Wednesdays

Some of the sharpest strategic communicators are confirmed to share their insights on where we the industry is heading on…

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Minding the Gap Between What You Say and What You Do

Digital natives are a million times more media savvy and tech literate than most CEOs. They’ve seen reality TV stars…

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Deepfakes, AI and CXPR Advance: USC Annenberg Relevance Report 2020 Highlights Latest in PR Tech

New technology continues to change the way organizations communicate, and how people consume media and information. And the more data…

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How to Get Yourself, Your Company or Your Clients Featured in Up to 13,000 Podcasts

It kind of blows my mind more people aren’t talking about this because it didn’t get much attention last week…

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nature or nurture

What Shapes Human Psychology More: Nature or Nurture?

What’s a more important driver of human psychology? Nature or nurture? I just finished these books about the nature vs nurture…

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B2B Digital Marketing Jobs

B2B Digital Marketing: How to Get Found by Qualified Job Candidates

In the world of B2B digital marketing jobs to potential employees, what’s the difference between online dating and hiring online?…

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Official White House Photo by Shealah Craighead

Is Trump Helping or Hurting the Gig Economy?

President Donald Trump has made it clear. When it comes to jobs and foreign trade, his administration will put American…

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Digital Freelancers Reshaping Modern Workforce

The gig economy isn’t limited to just Uber and Task Rabbit anymore. You can hire out work online for just…

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Social Media Policy Released by FDA

Social Media Policy Analysis: FDA Revises Social Media Policy

Social Media Policy Analysis The New FDA Social Media Policy [PDF] is unlikely to achieve its stated purpose of encouraging “…the use…

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SAP Manages Change with Online Training Courses [PODCAST]

LISTEN IN THIS EPISODE:  Find out SAP is using eLearning to drive adoption of their latest software products, and why social networks…

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Paid Media on Social and Mobile with Greg Johns [PODCAST]

In this episode of the FIR B2B Podcast, Paul Gillin and I discuss the critical role online advertising plays in…

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Crisis Communications: Preventing a Social Media Meltdown [ADWEEK]

Technology advances faster than government can adapt, so laws that were enacted before social media existed often determine its lawful…

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B2B Content Marketing Strategy with Mike Moran [PODCAST]

How do you conduct B2B content marketing when your competitors are already way ahead of you? When the first-mover advantage…

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B2B Digital Marketing Strategy

Digital Marketing Strategy: Cultural Cognition at a Communications Tactic

If you’re building a digital marketing strategy to try and win hearts and minds in a contentious political environment–or customers…

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