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The New Normal is Working Together Apart

The coronavirus pandemic will forever change how information workers collaborate. While we’re all working separately from home, our fate as a species has never been more connected. What’s the use of taking extreme measures and imposing a lock down to flatten the curve in one country if a neighboring country does nothing? There’s only one…

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SXSW Keynote Booker Shares Selection Criteria

If you want get booked to keynote SXSW 2021, now’s the time to start planning. And what better way to…

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PR Tech Wednesdays April Line Up and New Venue

PR Tech Wednesdays, the weekly video chat where industry experts discuss the latest advancements in PR Tech, has outgrown its…

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Are Sentiment Analysis Algorithms Accurate Enough?

Reliably automating sentiment analysis online with artificial intelligence could totally change reputation management. Media monitoring providers know it, and are…

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State of Traditional & Social Media Monitoring

  • Beyond AI hype; state of sentiment analysis
  • Overcoming media monitoring challenge
  • Features comparison grid
  • How to monitor the business impact of PR
  • Getting strategic intelligence from media monitoring
  • And much, much more

Announcing the B2B Lead Gen Podcast

To better manage the lead to revenue path, B2Bs are aligning their sales, marketing and service operations to consolidate data,…

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Is Your Startup Ready to Outsource PR?

Clients used to want public relations practitioners with experience in their industry and relationships with reporters covering their trade. If…

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How to Measure the Business Impact of PR in 2020

Measuring business impact and lack of quantifiable metrics are the top challenges in public relations. But not so for Jonny…

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B2B Marketers Adopt Revenue Attribution Models

With buyer expectations at all time high, B2B marketing revenue attribution models have become a more popular, as companies search…

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Top 3 Skills for Getting Future-Proof PR Jobs

Since it’s a highly social, creative endeavor where the inputs and outcomes aren’t easily quantifiable, the risk of public relations…

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Weekly Live Video Chat at 12pm PT

Join our hive mind for a discussion about developments in PR Tech

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Join me for a virtual PR Tech mentoring session with some of the sharpest minds in the industry.

PR Tech Wednesdays is a shared quest to keep our communications skills current.

Hope to see you there!

Disruptive Innovation through End-to-End Solutions

This is a primer for business people. You don’t need to be a techie to get this. In my last…

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Disruption Innovation as a Business Strategy

Disruptive innovation forces workers to adopt work flow processes, learn new skills and even eliminates some jobs and business sectors entirely.

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lead generation crm zoho

Zoho Grows B2B Lead Generation Software Stack

As best-of-breed, B2B lead generation CRM software as a service solutions mature, and business users become more reliant in their…

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psychographic advertising

Cambridge Analytica Slammed for Psychographic Advertising

Now that we know Cambridge Analytica used psychographic advertising for political gain, is the revenue model for Google, Facebook, Amazon…

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behavioral training

Behavioral Training: Growth Mindset for Innovation and Leadership

Behavioral training is emerging as the best way to teach someone how to develop the courage to step out from…

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I tried integrating Slack and ProWorkFlow with Zapier. And here’s what really happened.

If you’re thinking about integrating Slack with a project management tool like ProWorkFlow using middleware like Zapier, read on. I’m…

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Using Virtual Reality for Teachable Moments

Could Virtual Reality bring us world peace? If you’re not using VR as a family entertainment attraction, then maybe. “There’s…

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HIPAA for Healthcare Providers: Respecting Patient Privacy on Social Media

The main rule that governs healthcare privacy is derived from a 1996 Federal Law called the Health Insurance Portability and…

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B2B Marketing Stacks

B2B Marketing Stacks: 6 Reasons Slack is Conquering Collaboration at Work

Technology is always advancing. So when businesses chose new tech to add to their growth marketing stack, they’re gambling it’ll…

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nature or nurture

What Shapes Human Psychology More: Nature or Nurture?

What’s a more important driver of human psychology? Nature or nurture? I just finished these books about the nature vs nurture…

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