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Lead Generation Guide for B2B Marketers

If you’re preparing to climb the revenue growth mountain, the length of your ascent will depend largely on who you’re selling to and where you’re starting out from. If your sales team in focused on a target audience, you’re going to want to give your reps an easy, repeatable way to personalize and tailor sales…

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All Star Thought Leaders Confirmed for PR Tech Wednesdays

Some of the sharpest strategic communicators are confirmed to share their insights on where we the industry is heading on…

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Minding the Gap Between What You Say and What You Do

Digital natives are a million times more media savvy and tech literate than most CEOs. They’ve seen reality TV stars…

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Deepfakes, AI and CXPR Advance: USC Annenberg Relevance Report 2020 Highlights Latest in PR Tech

New technology continues to change the way organizations communicate, and how people consume media and information. And the more data…

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PR Tech Wednesdays

Strategic communicators share insights on where we the industry every Wednesday from 12-1pm Pacific Time

How to Get Yourself, Your Company or Your Clients Featured in Up to 13,000 Podcasts

It kind of blows my mind more people aren’t talking about this because it didn’t get much attention last week…

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How to Stay Current on the Latest PR Tech Trends

How would it feel if your skills became obsolete because you didn’t keep yourself up to date on the latest…

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Muck Rack Redefines News Media Contact Research for Modern Age

By taking a novel approach to the age old problem of helping PR pros get company news to the right…

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PR Enablement Technology Platforms: Feature-by Feature Comparison

Today’s announcement that Cision will be acquired for $2.74B by an affiliate of Platinum Equity raises the value of PR…

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How Sales Reps Become Trusted Advisors

Seventy percent of B2B buyers wait until after they have defined their needs before engaging a salesperson. By that time,…

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Social Media Policy Released by FDA

Social Media Policy Analysis: FDA Revises Social Media Policy

Social Media Policy Analysis The New FDA Social Media Policy [PDF] is unlikely to achieve its stated purpose of encouraging “…the use…

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SAP Manages Change with Online Training Courses [PODCAST]

LISTEN IN THIS EPISODE:  Find out SAP is using eLearning to drive adoption of their latest software products, and why social networks…

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Paid Media on Social and Mobile with Greg Johns [PODCAST]

In this episode of the FIR B2B Podcast, Paul Gillin and I discuss the critical role online advertising plays in…

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Crisis Communications: Preventing a Social Media Meltdown [ADWEEK]

Technology advances faster than government can adapt, so laws that were enacted before social media existed often determine its lawful…

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B2B Content Marketing Strategy with Mike Moran [PODCAST]

How do you conduct B2B content marketing when your competitors are already way ahead of you? When the first-mover advantage…

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B2B Digital Marketing Strategy

Digital Marketing Strategy: Cultural Cognition at a Communications Tactic

If you’re building a digital marketing strategy to try and win hearts and minds in a contentious political environment–or customers…

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What’s Next for Former Forrester Analyst Josh Bernoff?

In this new episode of For Immediate Release B2B, Paul Gillin and Eric Schwartzman snag an exclusive interview with Josh…

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Inside The SAP Global Brand Advocacy Program [PODCAST]

In this episode of For Immediate Release B2B, Paul Gillin and Eric Schwartzman interview SAP Head of Social Business Sarah…

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“Kill the Researchers” Episode #347 of the Beancast [PODCAST]

Panelists Mitch Joel, President of Mirum, Digital Strategist Eric Schwartzman, Comply and Tom Webster, VP Strategy and Marketing at Edison…

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Conducting a Social Media Audit for US Dept. of State

Social Media Audit: Transatlantic Trade and Investment Partnership (TTIP)

A social media audit I recently conducted for Ambassador Deborah McCarth at the US Embassy to Vilnius revealed that the…

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