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The New Normal is Working Together Apart

The coronavirus pandemic will forever change how information workers collaborate. While we’re all working separately from home, our fate as a species has never been more connected. What’s the use of taking extreme measures and imposing a lock down to flatten the curve in one country if a neighboring country does nothing? There’s only one…

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SXSW Keynote Booker Shares Selection Criteria

If you want get booked to keynote SXSW 2021, now’s the time to start planning. And what better way to…

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PR Tech Wednesdays April Line Up and New Venue

PR Tech Wednesdays, the weekly video chat where industry experts discuss the latest advancements in PR Tech, has outgrown its…

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Are Sentiment Analysis Algorithms Accurate Enough?

Reliably automating sentiment analysis online with artificial intelligence could totally change reputation management. Media monitoring providers know it, and are…

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State of Traditional & Social Media Monitoring

  • Beyond AI hype; state of sentiment analysis
  • Overcoming media monitoring challenge
  • Features comparison grid
  • How to monitor the business impact of PR
  • Getting strategic intelligence from media monitoring
  • And much, much more

Announcing the B2B Lead Gen Podcast

To better manage the lead to revenue path, B2Bs are aligning their sales, marketing and service operations to consolidate data,…

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Is Your Startup Ready to Outsource PR?

Clients used to want public relations practitioners with experience in their industry and relationships with reporters covering their trade. If…

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How to Measure the Business Impact of PR in 2020

Measuring business impact and lack of quantifiable metrics are the top challenges in public relations. But not so for Jonny…

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B2B Marketers Adopt Revenue Attribution Models

With buyer expectations at all time high, B2B marketing revenue attribution models have become a more popular, as companies search…

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Top 3 Skills for Getting Future-Proof PR Jobs

Since it’s a highly social, creative endeavor where the inputs and outcomes aren’t easily quantifiable, the risk of public relations…

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Weekly Live Video Chat at 12pm PT

Join our hive mind for a discussion about developments in PR Tech

Brian_Solis

Join me for a virtual PR Tech mentoring session with some of the sharpest minds in the industry.

PR Tech Wednesdays is a shared quest to keep our communications skills current.

Hope to see you there!

muck rack

Muck Rack Redefines News Media Contact Research for Modern Age

By taking a novel approach to the age old problem of helping PR pros get company news to the right…

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pr enablement technology platforms comparison

PR Enablement Technology Platforms: Feature-by Feature Comparison

Today’s announcement that Cision will be acquired for $2.74B by an affiliate of Platinum Equity raises the value of PR…

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How Sales Reps Become Trusted Advisors

Seventy percent of B2B buyers wait until after they have defined their needs before engaging a salesperson. By that time,…

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To Align and Drive Revenue, Jam Often and Hit Hard

In business, the concept of alignment strategy is about breaking down silos inside organizations and establishing cross-functional workflows without inhibiting…

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This Self Help Book Changed My Life

And I hate self help books. In fact, if there was such a thing as self help book repellant, I’d…

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The Critical Blind Spot to Avoid When You Implement this Red Hot B2B Strategy

Everyone in B2B is talking about aligning sales, marketing and customer service to better serve buyers. As a life long…

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b2b growth marketing

The Difference Between B2B Marketing and B2B Growth Marketing

The difference between B2B marketing and B2B growth marketing is anything but trivial. On the surface, the big difference may…

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$30M Fine for Illicit Lead Generation to Push More Consumer Data Scraping Services Offshore

To eradicate a disease, treat the symptom, but eliminate the cause. For the first time, when it comes to consumer…

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B2B Lead Generation: Align Sales and Marketing Early

In a finite market with a limited number of customers, building relationships with prospects early and often is the smartest…

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vertical integration zoho

Beginner’s Guide to Vertically Integrated vs. Best-of-Breed Software

In my last post, I wrote about the concept of end-to-end solutions which home run business processes from beginning to…

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