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Lead Generation Guide for B2B Marketers

If you’re preparing to climb the revenue growth mountain, the length of your ascent will depend largely on who you’re selling to and where you’re starting out from. If your sales team in focused on a target audience, you’re going to want to give your reps an easy, repeatable way to personalize and tailor sales…

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All Star Thought Leaders Confirmed for PR Tech Wednesdays

Some of the sharpest strategic communicators are confirmed to share their insights on where we the industry is heading on…

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Minding the Gap Between What You Say and What You Do

Digital natives are a million times more media savvy and tech literate than most CEOs. They’ve seen reality TV stars…

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Deepfakes, AI and CXPR Advance: USC Annenberg Relevance Report 2020 Highlights Latest in PR Tech

New technology continues to change the way organizations communicate, and how people consume media and information. And the more data…

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PR Tech Wednesdays

Strategic communicators share insights on where we the industry every Wednesday from 12-1pm Pacific Time

How to Get Yourself, Your Company or Your Clients Featured in Up to 13,000 Podcasts

It kind of blows my mind more people aren’t talking about this because it didn’t get much attention last week…

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How to Stay Current on the Latest PR Tech Trends

How would it feel if your skills became obsolete because you didn’t keep yourself up to date on the latest…

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Muck Rack Redefines News Media Contact Research for Modern Age

By taking a novel approach to the age old problem of helping PR pros get company news to the right…

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PR Enablement Technology Platforms: Feature-by Feature Comparison

Today’s announcement that Cision will be acquired for $2.74B by an affiliate of Platinum Equity raises the value of PR…

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How Sales Reps Become Trusted Advisors

Seventy percent of B2B buyers wait until after they have defined their needs before engaging a salesperson. By that time,…

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psychographic advertising

Cambridge Analytica Slammed for Psychographic Advertising

Now that we know Cambridge Analytica used psychographic advertising for political gain, is the revenue model for Google, Facebook, Amazon…

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behavioral training

Behavioral Training: Growth Mindset for Innovation and Leadership

Behavioral training is emerging as the best way to teach someone how to develop the courage to step out from…

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I tried integrating Slack and ProWorkFlow with Zapier. And here’s what really happened.

If you’re thinking about integrating Slack with a project management tool like ProWorkFlow using middleware like Zapier, read on. I’m…

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Using Virtual Reality for Teachable Moments

Could Virtual Reality bring us world peace? If you’re not using VR as a family entertainment attraction, then maybe. “There’s…

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HIPAA for Healthcare Providers: Respecting Patient Privacy on Social Media

The main rule that governs healthcare privacy is derived from a 1996 Federal Law called the Health Insurance Portability and…

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B2B Marketing Stacks

B2B Marketing Stacks: 6 Reasons Slack is Conquering Collaboration at Work

Technology is always advancing. So when businesses chose new tech to add to their growth marketing stack, they’re gambling it’ll…

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nature or nurture

What Shapes Human Psychology More: Nature or Nurture?

What’s a more important driver of human psychology? Nature or nurture? I just finished these books about the nature vs nurture…

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B2B Digital Marketing Jobs

B2B Digital Marketing: How to Get Found by Qualified Job Candidates

In the world of B2B digital marketing jobs to potential employees, what’s the difference between online dating and hiring online?…

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Official White House Photo by Shealah Craighead

Is Trump Helping or Hurting the Gig Economy?

President Donald Trump has made it clear. When it comes to jobs and foreign trade, his administration will put American…

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Digital Freelancers Reshaping Modern Workforce

The gig economy isn’t limited to just Uber and Task Rabbit anymore. You can hire out work online for just…

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