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11 Data-Driven Sales Enablement Tips from Brand Leaders at Dreamforce

Even if you get blackjack, hitting a 17 is still a bad decision, because the odds are, in the long run, you’ll lose Data-driven marketers aren’t playing to win a hand or two. They’re playing to grow market share And as more companies mature from making impulsive decisions based on data in spreadsheets to making…

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What Every Start Up Needs to Know Before Hiring PR

Embryos are tiny and frail. But unfortunately, embryonic businesses get taken advantage of by consultants all too often. If you’re…

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What Most PR Firms Hope You Don’t Know

Shock and horror does not have to be your story if you get what I’m going to tell you in…

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Data-Driven Decision Making: Avoiding a Dreaded Data Mirage

The data doesn’t lie, we’re often told. But the assumptions we make about their intersections are sometimes blurry out of…

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PR Tech Wednesdays

Weekly Webinar at 12pm PT

Thought leaders and newsmakers share the latest developments in PR Tech.  Join us!

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Lead Generation Guide for B2B Marketers

If you’re preparing to climb the revenue growth mountain, the length of your ascent will depend largely on who you’re…

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All Star Thought Leaders Confirmed for PR Tech Wednesdays

Some of the sharpest strategic communicators are confirmed to share their insights on where we the industry is heading on…

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Minding the Gap Between What You Say and What You Do

Digital natives are a million times more media savvy and tech literate than most CEOs. They’ve seen reality TV stars…

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Deepfakes, AI and CXPR Advance: USC Annenberg Relevance Report 2020 Highlights Latest in PR Tech

New technology continues to change the way organizations communicate, and how people consume media and information. And the more data…

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How to Get Yourself, Your Company or Your Clients Featured in Up to 13,000 Podcasts

It kind of blows my mind more people aren’t talking about this because it didn’t get much attention last week…

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vertical integration zoho

Beginner’s Guide to Vertically Integrated vs. Best-of-Breed Software

In my last post, I wrote about the concept of end-to-end solutions which home run business processes from beginning to…

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Disruptive Innovation through End-to-End Solutions

This is a primer for business people. You don’t need to be a techie to get this. In my last…

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Disruption Innovation as a Business Strategy

Disruptive innovation forces workers to adopt work flow processes, learn new skills and even eliminates some jobs and business sectors entirely.

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lead generation crm zoho

Zoho Grows B2B Lead Generation Software Stack

As best-of-breed, B2B lead generation CRM software as a service solutions mature, and business users become more reliant in their…

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psychographic advertising

Cambridge Analytica Slammed for Psychographic Advertising

Now that we know Cambridge Analytica used psychographic advertising for political gain, is the revenue model for Google, Facebook, Amazon…

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behavioral training

Behavioral Training: Growth Mindset for Innovation and Leadership

Behavioral training is emerging as the best way to teach someone how to develop the courage to step out from…

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I tried integrating Slack and ProWorkFlow with Zapier. And here’s what really happened.

If you’re thinking about integrating Slack with a project management tool like ProWorkFlow using middleware like Zapier, read on. I’m…

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Using Virtual Reality for Teachable Moments

Could Virtual Reality bring us world peace? If you’re not using VR as a family entertainment attraction, then maybe. “There’s…

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HIPAA for Healthcare Providers: Respecting Patient Privacy on Social Media

The main rule that governs healthcare privacy is derived from a 1996 Federal Law called the Health Insurance Portability and…

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B2B Marketing Stacks

B2B Marketing Stacks: 6 Reasons Slack is Conquering Collaboration at Work

Technology is always advancing. So when businesses chose new tech to add to their growth marketing stack, they’re gambling it’ll…

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