Eric Schwartzman's Digital Marketing Blog
Speed Beats Price, Says Marketing Keynote Speaker Jay Baer
The hardest part of making a purchasing decision usually boils down to the infamous question, “You can have it fast,…
Blogging for Business: Best Practices for Content Marketing
Whether you’re a DTC or B2B marketer, blogging has emerged as an indispensable tactic for marketing businesses of all sizes….
Los Angeles PR Consultant Howard Bragman Passes at 66
Howard Bragman, the legendary Los Angeles public relations consultant and PR guru passed away from leukemia on February 11, 2023,…
Digital Marketing Tips for Email Subscribers Only
Kasim Aslam is the CEO of Solutions 8. He is a widely recognized thought leader in the search marketing arena,…
In this Affiliate Marketing Roadmap for Brands episode of the Earned Media Podcast (subscribe), Anna Gita, CEO of MaxWeb, which…
If you think digital marketing for wineries is all about social media marketing, think again. While winery marketing for ecommerce…
SEO for news websites is a critical component of reach and frequency. In this podcast, I spoke with ESPN.com director…
Fili Wiese is a former Google Engineer and member of the search quality team. I spoke to him after his…
White Papers by Schwartzman & Associates
If you’re a public relations firm leader who spends time getting reporters to write about television programs so that viewers…
Read MoreHere’s public relations agency Ketchum’s apology statement, released selectively to journalists. It is not posted on Ketchum or Omni Group’s…
Read MoreIt’s a good thing PR firm Ketchum apologized for paying conservative commentator Armstrong Williams to shill for No Child Left…
Read MoreAs a regular contributor to iPressroom’s Internet PR News Blog, I thought it was about time I launched a blog of…
Read MoreMarketing Tips for Subscribers Only
Digital Marketing Podcasts
B2B Lead Gen Podcast
The podcast discusses how B2B marketing uses technology, data, and content marketing strategy to generate, qualify, and convert leads to revenue, represented by an icon on the company website. Learn to convert marketing qualified leads to sales qualified leads.
The podcast version of a weekly live video chat covering the most recent advancements in Earned Media, including discussions on advertising, B2B, blogging, content marketing, data, digital marketing, e-commerce, email, experience, graphic design, influencer marketing, and Los Angeles.
On the Record Online
The podcast explores how technology is revolutionizing communications in organizations (archive), covering topics like data, SEO, marketing, branding, digital marketing, communications, social media, companies, and public relations.
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