Eric Schwartzman 's Blog
Negative SEO Attacks: Recovering from Black Hat SERP Sabotage
Last year, I got fired by an ecommerce client after tripling their revenue from organic search. A black hat SEO…
Speed Beats Price, Says Marketing Keynote Speaker Jay Baer
The hardest part of making a purchasing decision usually boils down to the infamous question, “You can have it fast,…
Blogging for Business: Best Practices for Content Marketing
Whether you’re a DTC or B2B marketer, blogging has emerged as an indispensable tactic for marketing businesses of all sizes….
Digital Marketing Tips for Email Subscribers Only



Howard Bragman, the legendary Los Angeles public relations agency leader, passed away from leukemia on February 11, 2023, at the…
Kasim Aslam is the CEO of Solutions 8. He is a widely recognized thought leader in the search marketing arena,…
In this Affiliate Marketing Roadmap for Brands episode of the Earned Media Podcast, Anna Gita, CEO of MaxWeb, one of…
Think again if you think digital marketing for wineries is all about social media marketing. While winery marketing for ecommerce…
SEO for news websites is critical to audience development. If your news can’t get found, it can’t generate advertiser impressions,…
White Papers by Schwartzman & Associates
As a regular contributor to iPressroom’s Internet PR News Blog, I thought it was about time I launched a blog of…
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Digital Marketing Podcasts
Earned Media Podcast
The podcast version of a weekly live video chat covering the most recent advancements in Earned Media, including discussions on advertising, B2B, blogging, content marketing, data, digital marketing, e-commerce, email, experience, graphic design, influencer marketing, and Los Angeles.

On the Record Online
The podcast explores how technology is revolutionizing communications in organizations (archive), covering topics like data, SEO, marketing, branding, digital marketing, communications, social media, companies, and public relations.
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