Eric Schwartzman's Blog
Forrester Analyst and Groundswell Co-author Josh Bernoff
Forrester Research Vice President & Principal Analyst and Co-author of Groundswell: Winning in a World Transformed by Social Technologies Josh Bernoff about the impact of digital media on marketing and public relations. Show Notes: 1:16 – Digital Impact Conference in NYC, June 9-10 4:11 – Bernoff defines a Groundswell. 7:04 – Bernoff reveals how social…
Managing Public Relations at Cisco with Maureen Kasper
Cisco Systems Senior Director of Corporate Communications Maureen Kasper discusses social media management best practices, digital organizational communications and the collapsing walls between internal and external communications. Show notes: 0:28 – Intro 4:25 – Kasper on how social media impacts her job responsibilities. 6:35 – Kasper discusses her biggest challenge to getting Cisco’s internal team…
Pitching Company News to Business Journalists with Jon Fine
BusinessWeek media business columnist and contrarian Jon Fine on the state and future of the news gathering business, social media and productive relationships with public relations representatives. 3:10 – Fine on the PR/reporter relationship. 5:17 – Fine on the digital distribution of the news. 7:26 – Fine describes his BusinessWeek column “Media Centric.” 8:26 –…
Debunking the Wisdom of the Crowds Myth with Slate Reporter Chris Wilson
Slate reporter Chris Wilson — author of “The Wisdom of the Chaperones Digg, Wikipedia, and the myth of Web 2.0 democracy” — reveals the dirty little secret about the mythical wisdom of the crowd that never materialized. Show notes: 4:55 – Wilson shares his secret about user-generated content websites that is little known among the…
Marketing through Podcasts with Disneyland VP Duncan Wardle
VP Global PR Disney Parks & Resorts Duncan Wardle discusses the impact podcasts and social media marketing has had at Disneyland Resorts. Duncan Wardle is Vice President of Walt Disney World and Global PR for Disney Parks. His current role encompasses the strategic development and execution of PR campaigns designed to raise awareness and…
SEO Training Deep Dive with Lee Odden
CEO of TopRank Online Marketing Lee Odden provides a free SEO training course in this exclusive podcast. This PR podcast was recorded at the Public Relations Society of America International Conference in Philadelphia. Lee Odden is CEO of TopRank Online Marketing, a leading Internet marketing agency that specializes in helping companies improve sales…
Are Facebook Friendships Real?
Harvard Scholar Kevin Lewis — who’s study on friendships on Facebook was featured on page A1 of the New York Times — discusses the background on his research. Photo by Duy Pham on Unsplash
PRSA Chairman Jeff Julin Shares His Vision for His Term
Public relations consulting firm leader and President of MGA Communication Jeff Julin on his role as Chairman of the Public Relations Society of America (PRSA). This public relations podcast was recorded at the Public Relations Society of America International Conference in Philadelphia. Jeff Julin is the Chairman of the Public Relations Society of America. Mr. Julin…
Globalization and PR with CIPR Director Colin Farrington
General Director of the Chartered Institute of Public Relations Colin Farrington discusses the current international policies between the U.S. and the UK, as well as the impact of globalization has had on public relations. This podcast was recorded at the Public Relations Society of America International Conference in Philadelphia. Farrington is principal advisor…
Integrating Social Media into Public Relations Campaigns with Josh Hallett
Social media marketing master Josh Hallett goes On the Record…Online with host Eric Schwartzman of public relations firm Schwartzman & Assos to discuss the challenges of integrating social media strategically into public relations campaigns. This podcast was recorded at the Public Relations Society of America International Conference in Philadelphia. Josh Hallett is internationally recognized as…
Content Marketing, SEO, and Digital PR Podcasts
B2B Lead Gen Podcast
The podcast discusses how B2B marketing uses technology, data, and content marketing strategy to generate, qualify, and convert leads to revenue, represented by an icon on the company website. Learn to convert marketing qualified leads to sales qualified leads.
Earned Media Podcast
The podcast version of a weekly live video chat covering the most recent advancements in Earned Media, including discussions on advertising, B2B, blogging, content marketing, data, digital marketing, e-commerce, email, experience, graphic design, influencer marketing, and Los Angeles.
On the Record Online
The podcast explores how technology is revolutionizing communications in organizations (archive), covering topics like data, SEO, marketing, branding, digital marketing, communications, social media, companies, and public relations.