B2B Led Gen Podcast


B2B Lead Gen Podcast

The Digital Marketing Podcast.

Weekly audio masterclass on how to generate, qualify and convert leads to revenue.

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Funding Data-Driven Startups

By Eric Schwartzman | November 23, 2020

With the onslaught of a pandemic, startups are pitching investors these days via Zoom. COVID accelerated digital transformation, and that’s not necessarily a bad thing. At least not for Blair Silverberg, CEO and co-founder of Capital, which uses a proprietary analytics platform to identify startups worth funding, and accelerates the fundraising process in stride. Blair…

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What is B2B Content Marketing?

By Eric Schwartzman | November 18, 2020

How to Create, Earn, Share and Spread your Brand Messaging B2B content marketing is the cornerstone of a brand’s online presence. More than just being a vehicle for sharing your brand’s messaging, though, content marketing can be — and is — an effective way to meet your organization’s bottom-line goals. With great content, you can…

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Enterprise vs Product-Led Marketing

By Eric Schwartzman | November 17, 2020
image by: https://www.productled.org/foundations/what-is-product-led-growth

If you are a marketer at a product-led growth business, you need to know product-led marketing. In the SaaS industry, there are two popular models: enterprise-level price points with a sales-led approach to marketing and… a product-led growth approach.  Enterprise doesn’t need as much volume, but you need to account for a long sales cycle…

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How This Cofounder Started An Online Marketplace and Raised Over $25M in Funding

By Eric Schwartzman | November 12, 2020

Building a successful startup from the ground up will always involve some level of creative problem-solving and business savvy. But knowing how to build a startup that’s also an online marketplace comes with its own set of unique challenges. When I asked how he engineered an online marketplace that fulfilled both supply and demand needs…

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Solution-Based Selling – Sales & Marketing Alignment Series – Part 3

By Eric Schwartzman | November 6, 2020
sales and marketing alignment series - part 3 with Jeff Davis

In the final episode of this 3-part series, you’ll hear how organizations can shift toward solution-based selling. In part 1 we covered aligning goals. In part 2 we talked about a framework for approaching alignment. In this final episode, we discuss solution-based selling. Most lost sales don’t go to the competitors, they go to no…

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The 4-Steps of Togetherness: Sales & Marketing Alignment Series – Part 2

By Eric Schwartzman | October 29, 2020
sales and marketing alignment series with Jeff Davis - Part 2

In part 2 of this 3-part series, Jeff Davis, author of Create Togetherness  acknowledges that sales alignment is an evolution. In part 1, we discussed aligning sales and marketing by aligning KPIs. Today, we discuss the four stages companies typically advance through on the road to alignment.  Hidden Marketing – There may be a sales…

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Mastering Sales & Marketing Alignment: A 3-Part Series with Jeff Davis

By Eric Schwartzman | October 22, 2020
sales and marketing alignment series with Jeff Davis

“I don’t want salespeople to be marketers or marketers to be salespeople. Instead, I want to help leverage each other to reach our goals.  Jeff Davis Learning how to master sales and marketing alignment is an ongoing process for many organizations. But, if you want to outperform your competitors and optimize your sales process, it’s…

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Reputation Management with Broadcast Media Monitoring Services

By Eric Schwartzman | October 15, 2020

In an always-on world, broadcast media monitoring services help you stay current on all on how your brand, industry, and competitors are being covered in broadcast and cable television. This gives you a huge advantage when it comes to defending your brand and managing your reputation, particularly in the event of crisis or news media…

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B2B Marketing to Niche Industries

By Eric Schwartzman | October 5, 2020
B2B niche marketing strategy

When it comes to creating a niche marketing strategy for B2Bs, there are no off-the-shelf options. It’s a blessing and a curse. On the one hand, you can adapt the way you sell to match how customers like to buy. But doing that involves anticipating how they’ll want to buy before they’re actually buying that…

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How to Hire a Digital Marketing Expert

By Eric Schwartzman | September 17, 2020

It’s not the best business that wins.  It’s the one with the best marketing. Which means that marketing — digital marketing specifically during this lousy pandemic — has become the single most important way to survive and thrive.  After all, it’s marketing’s job to communicate value, generate leads, bring in, and win new clients.  Without…

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