B2B Led Gen Podcast

B2B Lead Gen Podcast

The Digital Marketing Podcast.

Audio masterclass episodes on how to generate, qualify and convert leads to revenue.

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Google Search Quality Rater Guidelines

By Eric Schwartzman | March 18, 2021

Katie Robbert is the CEO of Trust Insights, a marketing analytics consulting firm. She is Google Analytics certified, with a Master of Science in marketing and technological innovation, and has years of experience in SEO and data analytics.  In this episode she talks about Powering Modern SEO with Social Media Data, a white paper her…

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Growth Marketing Playbook with Ray Wang

By Eric Schwartzman | March 11, 2021

The shift to digital was hastened by the lockdown. But are B2B growth marketing ops professionals adopting technology at the expense of personal interaction? And is B2B growth marketing strategy tempting us to disregard the human side of building relationships with business customers? In this episode, bestselling author and keynote speaker R “Ray” Wang, founder…

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Best Podcasts with Nick Quah

By Eric Schwartzman | March 5, 2021

What makes the best podcasts great is a subjective question with no real answer. In this episode of the B2B Lead Gen Podcast, benevolent journalist Nick Quah – who has been covering the business of podcasting in 2015 – talks about the elements of the best podcasts, the search for niche podcast audiences, the basics…

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Powering Modern SEO with Social Media Data

By Eric Schwartzman | February 25, 2021

Trust Insights CEO Katie Robbert Shares New Keyword Research Strategy Traditional SEO research has limitations that require more innovative methods of discovering keywords. One way is by leveraging subject matter expertise and audited social media data to identify which keywords and topics are truly relevant to your audience. I spoke with Katie Robbert, the CEO…

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Cybersecurity Risks of Digital Marketing

By Eric Schwartzman | February 18, 2021

What’s the best way for digital marketers to conduct B2B lead generation without falling prey to malicious data breaches, ransomware-driven DDoS attacks, and other deceptive, criminal money-making schemes?  In this podcast, Daniel J.W. King, Chief at IBM Security Command and a Former Officer in the US Cyber Command, discusses digital marketing and lead generation from…

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How Brian Dean of Backlinko Grew His Traffic in the Ultra Competitive World of SEO Blogs

By Eric Schwartzman | February 10, 2021

Brian Dean is founder of Backlinko, a website that offers next-level SEO training and link building strategies, sharing free tips through a website, YouTube channel, and email marketing that are designed to make a market for online courses he sells.  He started his company in 2013, but it took three before his traffic started to…

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2021 Edelman Trust Barometer Shows ‘Infodemic’ Threatening Recovery

By Eric Schwartzman | February 2, 2021

In this special episode of the Earned Media Podcast, I talk to Edelman Executive Director of Intellectual Property Tonia Ries about the 2021 Trust Barometer.  We are living through a raging infodemic and a pandemic at the same time. The survey suggests that the Trump Administration and the GOP’s war against science has culminated in…

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Converting SaaS Trials from Organic Search with Ahrefs CMO Tim Soulo

By Eric Schwartzman | January 26, 2021

Tim Soulo is CMO at Ahrefs, an industry-leading keyword research tool. With nearly 10 years of experience in SEO and digital marketing, Tim speaks at conferences around the world and publishes content on the Ahrefs Blog. He’s also authored SEO research studies and digital marketing guides. In this interview, we discuss AI, domain authority, and…

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5 Content Marketing Tips from CMI’s Robert Rose

By Eric Schwartzman | December 22, 2020

If you don’t think your content is reaching its full potential – or you’re wondering how to build a sustainable B2B content market strategy that regularly brings in qualified leads – then you’re going to enjoy these tips from Robert Rose, the Chief Strategy Advisor at Content Marketing Institute.  Not only is Robert with CMI,…

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Data-Driven Decision Making with Klue CEO Jason Smith

By Eric Schwartzman | December 15, 2020

Our guest is 5x start-up entrepreneur Jason Smith. He’s the CEO of Klue, a competitive intelligence platform used by Cisco, Dell, and Hootsuite. They’ve raised $19M in venture funding so far.  Jason is the Ernst & Young Emerging Entrepreneur of the Year Award Winner, and Klue was off to great before the pandemic hit. He…

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