As many of you know, my book Social Marketing to the Business Customer with Paul Gillin was released this month and is now available through Amazon, Barnes & Noble, Borders and other booksellers. It’s the first book devoted exclusively to B2B social media, and definitely the most comprehensive collection of best practices and case studies currently available in print.
B2B is hot topic these days as marketers look for applied wisdom and operational frameworks to help them integrate social media into their existing organizational outreach efforts. Everyone seems to be interested in the concept of using social media to reach a focused, select group of individuals. I was in Rome for Social Media Week earlier this month where I taught a Social Media Boot Camp for Entrepreneurs, a Social Media Boot Camp for Journalists and gave a talk to the US Embassy about B2B social media and much more. If social media for business is your mind lately, consider picking up a copy of the book, or downloading one of our B2B social media podcasts which we’ve been releasing over the last couple of weeks through On the Record…Online.
If you’re looking for speakers to address the subject of social media for business at your next conference or event, both Paul and I are waiving our fees now through June 1, 2011 with bulk book purchases of 200 of more copies. So if you’d like to have myself or Paul present on B2B social media at your company or conference, we’ll present and autograph your 200 copies in person.
Some of the topics we can address include:
- Building the Business Case for B2B Social Marketing
- Generating Qualified B2B Leads with Social Media
- How the B2B/B2C Difference Applies to Social Media Strategy
- Current and Future B2B Social Marketing Trends
- Or challenge us with some aspect of social media specific to your interest
If you’re interested in having me present, please check my online calendar first to see if I’m available. Or if you’d like to have Paul, you can check his online calendar as well. I speak for both of us when I say that after all the research and effort we put into the book, we’d both be honored to talk your group about B2B social marketing specifically, or social media marketing in general.
We look forward to hearing from you!
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