Beginner’s Guide to Vertically Integrated vs. Best-of-Breed Software

By Eric Schwartzman | July 30, 2019
vertical integration zoho

In my last post, I wrote about the concept of end-to-end solutions which home run business processes from beginning to end in one, integrated application. End-to-end software from a single provider is relatively a new phenomenon. End-to-end software from a single provider is relatively a new phenomenon. In the early days, the only way to…

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Disruptive Innovation through End-to-End Solutions

By Eric Schwartzman | July 23, 2019

This is a primer for business people. You don’t need to be a techie to get this. In my last post, I explained how businesses are leveraging disruptive technology to outperform their competitors by accelerating the customer journey. In this post, I’ll explain how end to end solutions are used to disrupt markets and help…

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Zoho Grows B2B Lead Generation Software Stack

By Eric Schwartzman | April 14, 2018
lead generation crm zoho

As best-of-breed, B2B lead generation CRM software as a service solutions mature, and business users become more reliant in their features and capabilities, supporting the vertical integration of cloud stacks from different providers has become riskier and more challenging. Trading off the breadth and depth of disparate point solutions in exchange for a vertically integrated,…

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I tried integrating Slack and ProWorkFlow with Zapier. And here’s what really happened.

By Eric Schwartzman | February 23, 2018

If you’re thinking about integrating Slack with a project management tool like ProWorkFlow using middleware like Zapier, read on. I’m going to save you time and money. It’s easy to see why people get excited about simplifying the software they use at work by integrating different tools. For employees, getting different tools to talk to each other means…

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B2B Marketing Stacks: 6 Reasons Slack is Conquering Collaboration at Work

By Eric Schwartzman | February 1, 2018
B2B Marketing Stacks

Technology is always advancing. So when businesses chose new tech to add to their growth marketing stack, they’re gambling it’ll be useful long enough to make learning it and buying it worthwhile. In our quest to innovate, we need a B2B martech stack that doesn’t get old too quickly, and that works well with the…

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SAP Manages Change with Online Training Courses [PODCAST]

By Eric Schwartzman | September 3, 2015

LISTEN IN THIS EPISODE:  Find out SAP is using eLearning to drive adoption of their latest software products, and why social networks will need better legal chops to stand up to DMCA take down requests from sleazy operations like Ashley Madison NEWS & TRENDS Eric and Paul discuss Ashley Madison’s attempt to use the DMCA to get…

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HOW TO: Keep WordPress Blogs Malware Free

By Eric Schwartzman | September 15, 2012

I just sat through a session on WordPress Themes, which might sound like a dull topic, cause frankly it is. But that didn’t stop Sé Reed from making her session engaging, entertaining and adorable. Maybe it’s because of her riff on famous Shakespearean lines for introducing key concepts. The name of the session was “What’s…

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Social Networking Overtaking Email Claim Misleading, Researcher Says

By Eric Schwartzman | March 12, 2009

It seems Nielsen had their fingers crossed when they released a report yesterday that claims “Social networks/blogs now 4th most popular online category – ahead of personal e-mail.” Adweek reporter Brian Morrissey ran with it in an article titled “Nielsen: Social Networking Overtakes E-mail in Popularity” which is how I found out about it. But…

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Stop Tweeting and Start Emailing: Why Email Matters More than Twitter

By Eric Schwartzman | March 4, 2009

I recently posted that I believe online newsrooms, search engine optimized press releases and email newsletters are more important to organizational communicators than Twitter and Facebook. Not that I believe Twitter and Facebook are unimportant. The Advance Guard just released a white paper on how organizations can leverage Facebook’s new fan page upgrades, and Twitter…

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