B2B Marketing Stacks

A technology stack whose component parts don’t adequately connect can hardly be called a stack: it’s more like a collection of severed organs—or worse, a Frankenstack.  While a company in the midst of a digital pivot can limp by with systems siloed according to department or task, a digitally advanced company runs on all cylinders…

In my last post, I wrote about the concept of end-to-end solutions which home run business processes from beginning to end in one, integrated application. If you’re looking make a digital transformation at your business, which means convert your analog business processes to 100% digital processes, this post will help decide what kind of software…

This is a primer for business people. You don’t need to be a techie to get this. In my last post, I explained how businesses are leveraging disruptive technology to outperform their competitors by accelerating the customer journey. In this post, I’ll explain how end to end solutions are used to disrupt markets and help…

If you’re thinking about integrating Slack with a project management tool like ProWorkFlow using middleware like Zapier, read on. I’m going to save you time and money. It’s easy to see why people get excited about simplifying the software they use at work by integrating different tools. For employees, getting different tools to talk to each other means…

Technology is always advancing. So when businesses chose new tech to add to their growth marketing stack, they’re gambling it’ll be useful long enough to make learning it and buying it worthwhile. In our quest to innovate, we need a B2B martech stack that doesn’t get old too quickly, and that works well with the…