B2B Digital Marketing

New York Times Foriegn Affairs columnist Tom Friedman wrote yesterday about an activist group that convinced a major energy company to adopt a more environmentally friendly business strategy at a time when people have unprecedented access to information, because anyone can upload anything to the internet where everyone everywhere can see it. I spoke about…

I listened to the podcast of the Third Thursday panel, thanks to Shel Holtz, and I must say, regardless of his adversarial posture, I think Stowe Boyd made a good point. The notion of re-engineering the press release as a social media mechanism is in many ways, a sheep in wolf’s clothing. But the press…

In the new issue of Wired, columnist, broadcaster and advertising industry pundit Bob Garfield sums up the MSM’s woes in one, simple sound bite: “Without being overly simplistic or melodramatic, the state of the Old Commercial Broadcasting Model can be summarized like this: a spiraling vortex of ruin. Fragmentation has decimated audiences, viewers who do…

PRSA president and CEO Cheryl Proctor-Rogers opened the PRSA International Conference in Salt Lake this afternoon with a challenge to public relations practitioners to be careful not to surround themselves only with others like themselves, who share the same cultural experience. Rather than just hire employees with similar political and social views, she reminded us…

No disrespect to Marty Yudkovitz, who’s probably a capable, stand-up guy, but the real news at TiVo this week is Tahiti, their just-released software developers kit which opens their platform (or gateway to the living room) to third-party developers. And they’re kicking it off with a contest to be judged by a panel that includes…

As a regular contributor to iPressroom’s Internet PR News Blog, I thought it was about time I launched a blog of its own. As a former director at Weber Shandwick‘s crown jewel public relations agency Rogers & Cowan, the founder of iPressroom, which leases fully-function online media centers to organizations on the Net, the managing director…