B2B Digital Marketing

Josh Bernoff Loves PR People

By Eric Schwartzman | June 7, 2008

This was his opening line at this keynote this morning, because we help him get in touch with the people he needs to talk to to get hsi research done. I invited “Groundswell” co-author Josh Bernoff to deliver the opening keynote at the PRSA Digital Impact conference which I am chairing this year and I’m…

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Depth of Engagement Key to Growth of Podcast Advertising

By Eric Schwartzman | September 28, 2007

Live from Podcast Expo….Susan Bratton, CEO of Personal Life Media put together a panel session this morning at the Portable Media and Podcast Expo, Tim Bourquin’s annual confab in Ontario California to introduce her Association for Downloadable Media to the trade.  Like Groucho, I’d typically never want to be a member of any group that would…

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How to Integrate Digital Media into Corporate Communications

By Eric Schwartzman | May 9, 2007
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Thomas Friedman on the Value of Transparency Online

By Eric Schwartzman | March 17, 2007

New York Times Foriegn Affairs columnist Tom Friedman wrote yesterday about an activist group that convinced a major energy company to adopt a more environmentally friendly business strategy at a time when people have unprecedented access to information, because anyone can upload anything to the internet where everyone everywhere can see it. I spoke about…

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Social Media vs Public Relations: Comparing Apples to Oranges

By Eric Schwartzman | January 25, 2007

I listened to the podcast of the Third Thursday panel, thanks to Shel Holtz, and I must say, regardless of his adversarial posture, I think Stowe Boyd made a good point. The notion of re-engineering the press release as a social media mechanism is in many ways, a sheep in wolf’s clothing. But the press…

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Why Commercial Broadcasting is in Trouble, in 77 just Words

By Eric Schwartzman | November 24, 2006

In the new issue of Wired, columnist, broadcaster and advertising industry pundit Bob Garfield sums up the MSM’s woes in one, simple sound bite: “Without being overly simplistic or melodramatic, the state of the Old Commercial Broadcasting Model can be summarized like this: a spiraling vortex of ruin. Fragmentation has decimated audiences, viewers who do…

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Tolerance and Technology at PRSA International Conference

By Eric Schwartzman | November 12, 2006

PRSA president and CEO Cheryl Proctor-Rogers opened the PRSA International Conference in Salt Lake this afternoon with a challenge to public relations practitioners to be careful not to surround themselves only with others like themselves, who share the same cultural experience. Rather than just hire employees with similar political and social views, she reminded us…

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TiVo SDK and the Legendary PR Campaign that Begat the Long Tail

By Eric Schwartzman | February 2, 2005

No disrespect to Marty Yudkovitz, who’s probably a capable, stand-up guy, but the real news at TiVo this week is Tahiti, their just-released software developers kit which opens their platform (or gateway to the living room) to third-party developers. And they’re kicking it off with a contest to be judged by a panel that includes…

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First Blog Post on My Blog

By Eric Schwartzman | January 17, 2005

As a regular contributor to iPressroom’s Internet PR News Blog, I thought it was about time I launched a blog of its own. As a former director at Weber Shandwick‘s crown jewel public relations agency Rogers & Cowan, the founder of iPressroom, which leases fully-function online media centers to organizations on the Net, the managing director…

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