B2B Digital Marketing

What Equipment is Needed for a Podcast?

By Eric Schwartzman | May 3, 2011
what equipment is needed for a podcast

What equipment is needed for a podcast? In B2B social media marketing, where sales cycles are longer and decisions are made by committee,  podcasts can be a great tool for educating your prospects, since it’s easier to listen than it is to read. The cost of the equipment required to produced audio and video on…

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Avery Dennison and Johns Hopkins on Internal Social Networking

By Eric Schwartzman | May 2, 2011

Marcie Steerman from the technical communications group at Johns Hopkins Applied Physics Lab and Heather Marks, Director, Interactive Communications at Avery Dennison talk about how their organizations are using private online social networking platforms behind the firewall as part of their internal communications strategy. Johns Hopkins is redefining internal communications practices with a social network…

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3 Ways to Use Digital Media to Market Travel

By Eric Schwartzman | April 28, 2011

Companies like Intel, Dell and Whole Foods have been bullish on providing their employees with digital marketing training programs. In travel, that hasn’t been the case. Over the last few years, the recession put travel marketers through the ringer. But now, as we emerge from the bottom, social media marketing is more important than ever…

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If You Know the Value of Social, Don’t Read This

By Eric Schwartzman | March 29, 2011

Keynoting the Dell B2B Social Media Huddle last week, Brian Solis shared with laser precision the reason you’re reading this blog post, why I wrote it and what social means for the future business. And here’s a little hint. It’s not about PR.  And it’s not about marketing.  It’s about something much, much bigger.  If…

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3 Ways to Outsource Social Media without Selling Your Soul

By Eric Schwartzman | March 18, 2011

I took some flack over my last post about outsourcing your social media voice to a content marketing agency — which in spite of drawing some very thoughtful comments — I still believe is the wrong way to go for most companies to go.  So now that you know what I think you can’t do,…

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Why Your Company Sucks at Social Media

By Eric Schwartzman | February 24, 2011

Unlocking the true potential of social media for business relies on increasing social media literacy levels enterprise wide.  As long as we treat emerging media as a marketing and PR opportunity, we will fail to realize the true promise of many-to-many communications.  In addition to teaching the mechanics of social media, we need to inspire…

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Facebook Like Button Optimization Best Practices

By Eric Schwartzman | January 3, 2011

This post (written based on a presentation by Simon Cross pictured above) explains how the Facebook “Like” button is poised to kill online display advertising as we know it, and help you understand why the social networking giant has been valued at $50 billion.  It is the second in a series of posts about marketing…

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Is Foursquare the Future of Loyalty Marketing?

By Eric Schwartzman | December 15, 2010

Foursquare Co-Founder Dennis Crowley says his location based social network has more than 5 million active users checking into places on their mobile devices.  Social media pundits call Foursquare, which just released a new API last week, the next big thing. But Crowley, who also says he’s logging 5 thousand new registrations each day, calls…

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Le Web 2010: Review

By Eric Schwartzman | December 13, 2010

If you’re looking for the adoption rates and growth numbers shared by Facebook, Foursquare, Twitter and Google or the insights I got from Le Web 2010, I covered that in my Best of Le Web 2010 podcast with Andrea Vascellari.  This is my review of the conference.  It’s just one man’s opinion, so take it with…

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Facebook Marketing Strategy Seminar on Psychographic Advertising

By Eric Schwartzman | December 9, 2010
facebook marketing strategy

A Facebook Marketing Strategy Workshop went deep into the business case, best practices and case studies on how brand marketers are leveraging the social media platform to connect with prospects and generate leads online. This was before the Cambridge Analytica fiasco and political candidates got wise to the potential of wrapping Facebook into their political…

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