B2B Digital Marketing

What Social Business Can Learn from Brand Marketers

By Eric Schwartzman | November 19, 2012

It’s not easy to systematically maintain a consistent customer experience among hundreds of retail stores staffed by different people from disparate cultures across the globe. But that’s exactly what great retail brands do best.  They guarantee the same quality and standards worldwide. Have you ever wondered how they do it? The answer is a well…

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Social Media Training Validated by Altimeter Group

By Eric Schwartzman | August 23, 2012

Social media training was recognized as the best way to mitigate risk and scale social media engagement by none other than Altimeter Group founder Charlene Li, whose firm unveiled a new offering to help organizations effectively integrate digital media, social media and digital marketing into traditional business practices. Despite the success of first movers like…

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Social Media Drives TV Viewership 52% at London Olympics

By Eric Schwartzman | August 15, 2012

The numbers are in from Google and they show, yet again, that social media doesn’t kill broadcast media. It complements it. Had the IOC and its official sponsors really understood this, perhaps they wouldn’t have issued their draconian social media policy. In a post about the real reasons why the Social Media Policy (aka #Rule40)…

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When Collaborative Consumption Fails; Sharing Economy’s Dirty Little Secret

By Eric Schwartzman | January 23, 2012

The business model known as collaborative consumption — where buyers and sellers trade without intermediaries through an online community marketplaces — has been a homerun for Ebay and Craigslist. But a new breed of start-ups like AirBNB, which apply the same model to service industries, where responses times are critical, and relationships matter, are having…

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New Karl Lagerfeld Couture Brand is Online Only

By Eric Schwartzman | December 7, 2011

Fashion designer Karl Lagerfeld (@Karl_Lagerfeld) will offer a new couture brand “Karl” direct to consumers via the web, and has put up a sign-up page with details here. The new line will be available through Net-a-Porter as soon as Jan. 25th, it was annouced today at Le Web 2011 in Paris, says Lagerfeld, a self-professed…

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Tips from Chris Brogan on How to Share Social Media

By Jenna Andre | August 7, 2011

Learning how to share social media, whether with a tweet, a post on Facebook or even +1ing someone on Google+, can be confusing to some. Posting a link on your business Facebook page may not be the best Facebook wall post choice. Your recent tweet may not give you the response you were expecting. Many…

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HOW TO: Get Social Media Literate

By Eric Schwartzman | July 14, 2011

Are you proficient in the use of social media for business communications? In some ways, social media’s like a flame. In undiscerning hands, it can be dangerous.  Many companies are choosing to vest responsibility for social media at the bottom of the org chart. With digitally illiteracy rampant in the C-suite and board room, we’ll…

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How to Measure Online Influencers

By Eric Schwartzman | May 25, 2011

It’s been a year since, on May 27, 2010, Cision announced its release of new software that integrated “traditional” media monitoring and research with social media tools After that day, Twitter, Facebook and YouTube presences – along 100 million blogs, social networking sites, microblogs, online forums, etc. – could be tracked by Cision clients alongside…

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B2B Social Media Podcast – Episode 9

By Eric Schwartzman | May 10, 2011
B2B Social Media Podcast

Our guest panelist is Allan Schoenberg (@allanschoenberg), director of corporate communications at CME Group (@cmegroup). 1. Match.com Lawsuit Raises Key Issue: Who’s Responsible for Truth? – Is it your responsibility to share relevant information with your customers, even if you’re not sure it’s accurate? 2. Is Facebook ready for B2B? CME group is about to…

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How Bing is Chipping Away at Google’s Marketshare

By Eric Schwartzman | May 6, 2011

Search engine marketing remains a tough slog for Google competitors like Microsoft’s Bing, which, despite six straight quarters of market share gains, was still at just 13.9 percent as of March. Still, the only company in the space to achieve such a six-quarter streak before then had been Google.   Social search, geolocation and digital…

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