4 Reasons Why Online Training Makes Sense for Your Business

By Eric Schwartzman | June 6, 2020

If you’re comparing online training vs classroom training to win budget or resources for online training initiatives at your organization, I have some good info to help you build your business case. When it’s done right, online training — which knowledge transfer through virtual instructor-led, self paced online courses — in many ways is actually…

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B2B Marketers Adopt Revenue Attribution Models

By Eric Schwartzman | February 12, 2020

With buyer expectations at all time high, B2B marketing revenue attribution models have become a more popular, as companies search for better ways to understand the customer journey. In a report, Forrester found the ROI of Bizible — a multi-touch attribution reporting vendor focused on measuring the revenue impact of marketing efforts — could be…

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This Self Help Book Changed My Life

By Eric Schwartzman | October 13, 2019

And I hate self help books. In fact, if there was such a thing as self help book repellant, I’d cover myself head to toe before entering an airport book store. I put self help books in same category as shack-rahs, crystals, aroma therapy and life coaches. So imagine my disdain when I first saw…

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The Critical Blind Spot to Avoid When You Implement this Red Hot B2B Strategy

By Eric Schwartzman | October 11, 2019

Everyone in B2B is talking about aligning sales, marketing and customer service to better serve buyers. As a life long student of the digital business strategy who wrote a best seller on B2B marketing, I can confidently say that while it’s been around for a while, alignment has become one of the hottest B2B topics.…

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$30M Fine for Unlawful Lead Generation Could Push More Web Data Scrapers Offshore

By Eric Schwartzman | September 20, 2019

To eradicate a disease, treat the symptom, but eliminate the cause. For the first time, when it comes to consumer data privacy, the US Federal Trade Commission appears to be focusing on the cause. The FTC just fined Career Education Corp $30M for the deceptive lead generation practices of more than 70 marketing agencies it…

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Disruption Innovation as a Business Strategy

By Eric Schwartzman | July 12, 2019

Disruptive innovation forces workers to adopt work flow processes, learn new skills and even eliminates some jobs and business sectors entirely.

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Using Virtual Reality for Teachable Moments

By Eric Schwartzman | February 12, 2018

Could Virtual Reality bring us world peace? If you’re not using VR as a family entertainment attraction, then maybe. “There’s a reason people aren’t playing video games for ten hours a day in VR,” says Jeremy Bailenson, founding director of the Virtual Human Interactions Lab at Stanford University. “VR’s not for being used all the time.  It’s…

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B2B Digital Marketing: How to Get Found by Qualified Job Candidates

By Eric Schwartzman | May 30, 2017
B2B Digital Marketing Jobs

In the world of B2B digital marketing jobs to potential employees, what’s the difference between online dating and hiring online? The answer is, other than profit motive, not all that much. Both B2B digital marketing efforts begin with a short list built online and — with the exception of short term hires — a micro-conversion…

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Social Media Ethics with Best Selling Author Jeanne Meister

By Eric Schwartzman | January 6, 2014

Social media marketing is no longer enough. You need a social media ethics and literacy, says Jeanne Meister, best-selling author of The 2020 Workplace. Social media literacy is the understanding how to use social media both inside and outside the organization in a safe and secure way to improve their productivity and efficiency. Jeanne Meister…

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What Social Business Can Learn from Brand Marketers

By Eric Schwartzman | November 19, 2012

It’s not easy to systematically maintain a consistent customer experience among hundreds of retail stores staffed by different people from disparate cultures across the globe. But that’s exactly what great retail brands do best.  They guarantee the same quality and standards worldwide. Have you ever wondered how they do it? The answer is a well…

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