The Difference Between B2B Marketing and B2B Growth Marketing

By Eric Schwartzman | October 4, 2019
b2b growth marketing

The difference between B2B marketing and B2B growth marketing is anything but trivial. On the surface, the big difference may sound superficial. But if you dig deep, it’s actually quite profound. Growth marketing is about engineering the kind of coveted, rapid growth that leads to billion dollar valuations and the insanely high trading multiples investors…

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Crisis Communications: Preventing a Social Media Meltdown [ADWEEK]

By Eric Schwartzman | July 9, 2015

Technology advances faster than government can adapt, so laws that were enacted before social media existed often determine its lawful use. Breaking those laws can cost employers hundreds of thousands or even millions of dollars and obliterate brand equity…but most managers don’t even know that they exist. READ MORE

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Digital Marketing Strategy: Cultural Cognition at a Communications Tactic

By Eric Schwartzman | May 14, 2015
B2B Digital Marketing Strategy

If you’re building a digital marketing strategy to try and win hearts and minds in a contentious political environment–or customers in a competitive marketplace–what you say may not be as important as who says it. The storyteller has become more important than the story.Whether you’re selling policy or product, the public grows uncertain when influencers…

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Facebook Like Button Optimization Best Practices

By Eric Schwartzman | January 3, 2011

This post (written based on a presentation by Simon Cross pictured above) explains how the Facebook “Like” button is poised to kill online display advertising as we know it, and help you understand why the social networking giant has been valued at $50 billion.  It is the second in a series of posts about marketing…

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