B2B Content Marketing

US Defense Dept. Recognizes Power of New Media

By Eric Schwartzman | February 19, 2006

Just as blogs made it easy for people to understand and appreciate the benefits of using the internet to communicate directly with a network of like minded people, the emergence of new media technologies that make it possible for anyone to reach a broad or influential audience are frustrating the US Dept. of Defense in…

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Internet Marketing Deep Dive with BL Ochman [Podcast]

By Eric Schwartzman | February 15, 2006

Blogger BL Ochman goes On the Record… Online. BL Ochman, creator of the What’s Next Blog, goes On the Record…Online with host Eric Schwartzman to discuss the innovative “Up Your Budget” marketing campaign, corporate blogging as a tool for marketing, and the fate of the traditional press release in the age of the new media.…

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Profit From Inefficiency and Die Says Esther Dyson on Charlie Rose

By Eric Schwartzman | January 8, 2006

On another fantastic episode of Charlie Rose (my favorite interview program by far), which included a round table with venture capitalist John Doerr of Kleiner Perkins Caufield & Buyers and Esther Dyson, in response to a question from Charlie about who the losers will be as a result of technological innovation came this peril of…

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Google Keynote Feed Interrupted By Proprietary Content

By Eric Schwartzman | January 6, 2006

(LAS VEGAS) Google co-founder Larry Page used a good part of his keynote to argue for the standardization of power adapters, audio and video and formats to support interoperability in the consumer electronics industry. Accordingly to Larry, who could have devoted the entire 60 minutes to shilling his stock, this will lead to greater development…

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DOs and DON’TS of Podcasting

By Eric Schwartzman | November 5, 2005

DO: Promote Your Podcast – Pay attention to the online conversations already underway on influential blogs and podcasts that are reaching your intended audience, and work to advance those conversations through active participation. SEO your Podcast – The web is still a text medium. People search for and find online information based on keyword and…

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How Long Should a Podcast Be?

By Eric Schwartzman | September 28, 2005

EContent Magazine has a feature story about how companies are using podcasting to communicate with their key publics, which anyone who reads this blog knows, I am firmly behind. But the article (which I am quoted in) takes a position on finding the right length of a podcast that is contrary to mine. Like Neville…

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Online PR Lessons on Linking from Steve Rubel

By Eric Schwartzman | September 10, 2005

Over the next few days I will be posting some of the lessons I learned from the panelists and attendees at the Bulldog Reporter PR Technology Conference in New York yesterday. Here’s lesson number one, which came from Steve Rubel…I’m paraphrasing…. Marketing people are always so worried about sending people away from their sites. They…

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3 DOs and 3 DON’Ts of Blogging

By Eric Schwartzman | August 29, 2005

DOs of Corporate Blogging Monitor what others are saying on the blogosphere. Your blog is part of a larger conversation and nobody wants to talk to someone who don’t listen. If you want to use your blog as a marketing tool, title your blog posts in no uncertain terms. Most people will find them through…

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USTA Manages Reputation with New Coat of Paint

By Eric Schwartzman | May 21, 2005

On television, conflict equals ratings. One of the most exciting moments at last year’s US Open was created by a ridiculously bad line call in a match between Capriati and S. Williams. Williams was totally robbed. But there was nothing she could do, since the USTA does not allow for challenges, something some of the…

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