B2B Content Marketing Strategy with Mike Moran

By Eric Schwartzman | June 12, 2015

How do you conduct B2B content marketing when your competitors are already way ahead of you? When the first-mover advantage is gone, what is your content marketing plan for competitive differentiation and B2B Lead Generation? How do you deliver a B2B content marketing strategy to a client with aggressive, aspirational goals? Paul Gillin and I…

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Insights and Take-Aways from WordCamp LA

By Eric Schwartzman | September 20, 2012

WordCamp Los Angeles is held at Loyola Marymount University because the college and open source software share the common goals of faith and justice. If you want to learn WordPress, network with WordPress developers or find WordPress support resources in Los Angeles, this event is a good place to do it. It was my second…

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HOW TO: Optimize WordPress for Speed and Scale

By Eric Schwartzman | September 15, 2012

At WordCamp L.A. 2012, Ben Metcalfe, co-founder WP Engine, shared his list of the things you need to do to optimize a WordPress site for speed and scale. If you missed it or weren’t there and didn’t take notes, here it is: Obviously, keep WordPress up to date. Right? Use w3-Total-Cache, WPSuperCache or Bat Cache.…

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Marine Corps Boot Camp (Real Footage)

By Eric Schwartzman | April 5, 2010

This video was filmed April 2010 at the USMC Recruit Depot on Parris Island. It is entirely candid and nothing was “staged” for the camera.

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Making Marines in the Digital Age

By Eric Schwartzman | April 5, 2010

Brigadier General Frederick Padilla, USMC explains why ethics and values-based training is just as important as physical and mental training in the digital age. This video was recorded at the Marines Corps Recruit Depot on Parris Island.

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Social Media and the USMC

By Eric Schwartzman | April 5, 2010

Major James Jarvis, USMC, sets the record straight on Social Media and United States Marine Corps. This video was filmed at the Marines Corps Recruit Station, Parris Island.

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B2B SEO vs B2C SEO: Content Marketing Insights

By Eric Schwartzman | April 5, 2010
B2B vs B2C

If your target customer is another business, you need to approach search engine optimization quite differently than you would if your marketing to consumer impulses through search engines. Factors like buying cycles, price, content strategy and whether you’re selling a product or a service will all play a role in your ability to convert traffic…

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Marine Corps Weapons Briefing (Hardcore)

By Eric Schwartzman | April 2, 2010

This is a hardcore weapons briefing given at the Marine Corps Recruit Depot in Parris Island, South Carolina.

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Doing Business in China with Kaiser Kuo

By Eric Schwartzman | March 17, 2010

Here’s a one-on-one I did with Kaiser Kuo who spoke about Google in China at SXSW. I attended the conference primarily to do research for a book I’m writing on B2B applications of social media. Here the highlights of our conversation. The Social Media Boot Camp comes to Los Angeles, August 16-17, 2010. Bring your…

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Digital Media Engagement with Mark Drapeau

By Eric Schwartzman | February 4, 2010

This is a video excerpt of Mark’s digital media engagement presentation in my master class last week in Washington, D.C. I will also be releasing his entire talk as a podcast shortly. If you’re interested in attending the next Social Media Master Class, we’re in New York City in March. My Social Media Boot Camp…

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