B2B Content Marketing
The lockdown showed us why B2B content marketing is so important. When public events like trade shows and conferences get shut down, the only way to engage channel partners is online. If you’re a B2B marketer who relies on pressing the flesh, it’s time to reassess. Use this 9-Point Guide to B2B Content Marketing to…
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The history of podcasting goes back way before Spotify bought Gimlet Media or Apple started producing original content. Before popular podcasts even existed, a software developer named Dave Winer figured out a way to send an attachment file through an RSS feed. Adam Curry saw it and launched a show called the Daily Source Code,…
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If your objective is B2B growth marketing, you need to approach search engine optimization differently. You need a strategy for SEO for B2B. Buying cycles, price, content strategy and whether you’re selling a product or a service all factor into your ability to develop effective B2B content marketing programs that generate leads into revenue. This…
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How do you conduct B2B content marketing when your competitors are already way ahead of you? When the first-mover advantage is gone, what is your content marketing plan for competitive differentiation and B2B Lead Generation? How do you deliver a B2B content marketing strategy to a client with aggressive, aspirational goals? Paul Gillin and I…
Read MoreAt WordCamp L.A. 2012, Ben Metcalfe, co-founder WP Engine, shared his list of the things you need to do to optimize a WordPress site for speed and scale. If you missed it or weren’t there and didn’t take notes, here it is: Obviously, keep WordPress up to date. Right? Use w3-Total-Cache, WPSuperCache or Bat Cache.…
Read MoreThis is a video excerpt of Mark’s digital media engagement presentation in my master class in Washington, D.C. I will also be released his entire talk as an audio podcast.
Read MoreHere’s my opening remarks from a session on podcasting at the New Communications Forum in Palo Alto: My name is Eric Schwartzman, I am the founder and president of iPressroom, a hosted web-based application for online PR and interactive marketing campaigns, and I have the pleasure of moderating this session Beyond Text: Podcasts and Video…
Read MoreBlogs are becoming instrumental in helping marketers and communicators understand and appreciate the benefits of communicating via the web. They are free or low cost and easy to learn. And they’ve made it possible for a generation previously stifled by technology to use the web as a primary means of expression. Some say the blog…
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I’ve been thinking about the shift from paid to owned, shared and earned media marketing channels a lot lately. Outbound media symbolizes the old way of doing things. Inbound media is revolutionary. And these new inbound, digitally powered channels have been met with all kinds of resistance. Anton Chekov’s The Cherry Orchard explores a similar…
Read MoreI’m blogging this as much for myself as for whoever’s reading. This is a brain spark I have to remember. Appearing on Shoot Out with Variety Editor-in-Chief Peter Bart and film producer Peter Gruber, former Warner Bros. CEO Terry Semel of Yahoo! summed up what I have been asking guests on my podcast for quite…
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