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B to B on Podcasting

BtoB Magazine

Podcasting has been around only a few years but is gaining in popularity quickly. More than 42 million people have purchased an Apple iPod since they were introduced in 2004. Of those, 29 percent have downloaded a podcast, according to a recent Forrester Research report. Even those who haven’t purchased an iPod are interested in the technology. More than 27% of people polled by Forrester had heard of or were interested in podcasting, while 11% said they are going to try podcasting within the next three months. It’s a technology that’s definitely worth exploring, said Forrester Research analyst Charlene Li.

PR Tech Wednesdays

Strategic communicators share insights on where we the industry every Wednesday from 12-1pm Pacific Time

Paid Media on Social and Mobile with Greg Johns [PODCAST]

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In this episode of For Immediate Release B2B, Paul Gillin and Eric Schwartzman interview SAP Head of…

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