To better manage the lead to revenue path, B2Bs are aligning their sales, marketing and service operations to consolidate data, optimize conversions and circumvent customer churn.
With buyers more than half way through the purchasing decision process before they engage with a salesperson, B2Bs are leveraging the latest sales acceleration software tools to engage, nurture and convert leads to revenue.
The B2B Lead Gen Podcast is a weekly audio only master’s class on different aspects of how business-to-business marketers use technology to generate, qualify and convert leads to revenue.
I ran revenue operations at $1B B2B and I bootstrapped a PR Tech company from nothing to over $1M is sales in 18 months so I know this space well and can have deep conversations with subject matter experts that a layperson can understand.
The B2B Lead Gen Podcast serves as a compliment to my weekly PR Tech Wednesdays webinar. After you generate demand with PR, you need modern sales tools to humanize engagement at scale.
- Conversation Intelligence
- Email Tracking
- Outbound Call Tracking
- Sales Coaching
- Sales Enablement
- Sales Training and Onboarding
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State of Traditional & Social Media Monitoring
- Beyond AI hype; state of sentiment analysis
- Overcoming media monitoring challenge
- Features comparison grid
- How to monitor the business impact of PR
- Getting strategic intelligence from media monitoring
- And much, much more
PR Tech Wednesdays
Strategic communicators share insights on where we the industry every Wednesday from 12-1pm Pacific Time
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