Eric Schwartzman - Digital Marketing Consultant
Eric Schwartzman is the founder of Schwartzman & Associates, a digital PR consultant, SEO consultant, SaaS founder, and author of The Digital Pivot: Secrets of Online Marketing and Social Marketing to the Business Customer.
Eric Schwartzman's website marketing company helps clients grow their market share online through innovative content marketing, B2B marketing, marketing keynote speaker services and innovative marketing training programs.
Eric Schwartzman's Publications & Awards
Schwartzman, Eric. The Digital Pivot: Secrets of Online Marketing. CF Kane & Sons, 2021
Gillin, Paul, and Schwartzman, Eric. Social Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships. J. Wiley & Sons, 2011.
Negative SEO: Understanding Black Hat SERP Sabotage
By Eric Schwartzman, pp. 1-17, Copyright ©2023
What Does a Digital Marketer Do?
By Eric Schwartzman, pp. 1–17, Copyright © 2021
How To Win Support for Climate Policy
For Government Agencies and NGOs
By Eric Schwartzman, pp. 1–21, Copyright © 2021
The Guide to the Digital Pivot
4-Step Digital Marketing Framework
By Eric Schwartzman, 2021, pp. 1–38
Media Monitoring Buyer's Guide
By Eric Schwartzman, 2021, pp. 1–54
Secrets of Successful Public Relations
Maximize your PR Investment
By Eric Schwartzman, 2021, pp. 1–23
Startups Guide to Hiring Public Relations
Maximize your PR Investment
By Eric Schwartzman, 2021, pp. 1–15
Schwartzman, Eric. “Scientist Michael Mann Expresses Hope during West Coast Book Tour " Yale Climate Connections.” Yale Climate Connections, 23 Sept. 2022.
Schwartzman, Eric. “Cooking on the Coast: A Peek inside Valley Ford Cheese & Creamery.” Sonoma County Gazette, The Sonoma County Gazette, 3 Aug. 2022.
Schwartzman, Eric. “Wine Country Fires Vindicate Climate Fears: Wine-Searcher News & Features.” Wine Searcher, 03 June, 2022.
Schwartzman, Eric. “Every Company Must Be a Tech Company First and a Media Company Second.” Fast Company, 07 May, 2021
Schwartzman, Eric. “The Network Effect Is Anti-Competitive.” TechCrunch, 14 Sept. 2021.
Schwartzman, Eric. “How to Select the Best Media Monitoring Platform for Your Marketing and PR Needs.” Marketing Profs, 21 Apr. 2020.
Schwartzman, Eric. "10 Top B2B Influencer Marketing Tips For PR and Marketing Professionals." Top Rank Marketing Blog, 20 Apr. 2020. www.toprankmarketing.com/newsroom/10-b2b-influencer-marketing-tips/.
Schwartzman, Eric. “Should Your Organization Send out Communication about COVID-19?” Muck Rack Blog, 4 May 2020.
Schwartzman, Eric. “‘What Exactly Do You Do?’ Explain Your Role in PR and Digital Marketing With This Handy Cheat Sheet.” Businesswire Blog, 15 Dec. 2020.
Schwartzman, Eric. “The Future of Communications Is Growth Stage PR.” Spin Sucks, 12 Feb. 2020.
Schwartzman, Eric. “6 Considerations When Choosing a Media Monitoring Platform.” PR Daily, 3 Apr. 2020.
Schwartzman, Eric. “How to Select the Best Media Monitoring Solution for Your Company.” Convince & Convert, 18 Mar. 2020
Schwartzman, Eric. “How to Integrate Social Media into Your Website with a Homeland Embassy Strategy.” Convince & Convert, 7 Jan. 2020
Schwartzman, Eric. “Lies and Bias on the Rise in Marketing and Public Relations.” MarketingLand, 17 Dec. 2019
Schwartzman, Eric. “11 Data-Driven Sales Enablement Tips from Brand Leaders at Dreamforce 2019.” SalesHacker, 3 Dec. 2019
Schwartzman, Eric. “How to Leverage the Gig Economy Without Getting Burned.” Adweek, 14 Feb. 2017
Schwartzman, Eric. “Reddit Threatens to Become Arbiter of Free Speech.” Venture Beat, 15 July 2015
Schwartzman, Eric. "When the Storyteller Is More Important Than the Story." Adweek, May 13, 2015
Schwartzman, Eric. “Social Media in Latin America and the Caribbean Private Sector.” IDB Invest, 25 Mar. 2015
Schwartzman, Eric. “Social Media Monitoring Smack down: Feedly vs. Netvibes.” VentureBeat
Schwartzman, Eric. “Social Media Training: Five Reasons Why It's More Important Than Ever.” Public Relations Society of America, 21 Apr. 2013
Schwartzman, Eric. “Social Media Monitoring Smack down: Feedly vs. Netvibes.” VentureBeat, 3 May 2013
Schwartzman, Eric. “Is Your Social Media Policy Illegal?” Ragan Daily, 12 Oct. 2012
Best Podcast, On the Record ... Online, MarCom Awards 2007
Platinum Award, Best Podcast, On the Record ... Online, PR News 2007
Award of Excellence, Best Podcast, On the Record ... Online, Society for New Communications Research 2006
Bronze Anvil, Best Podcast, On the Record ... Online, Public Relations Society of America 2006
Email Marketing Award, Marketing Sherpa, Best Podcast, On the Record ... Online, 2006
Bachelor of Arts, Cum Laude, San Francisco State University
Semester Abroad, Overseas Programs, Tel Aviv University
Sight & Sound Summer Program, New York University
Digital Marketing Consultant Past Performance
Eric Schwartzman Boosts Organic Revenue 3.5x in 10 Months
Digital Marketing Consultant Experience
In addition to his nearly 20 years of experience in digital marketing, Eric Schwartzman has deep knowledge and skills in ecommerce content marketing, digital analytics, podcasting and video production tools.
Eric Schwartzman's digital marketing services include ecommerce content marketing, B2B content marketing, public relations, search engine optimization consulting, influencer marketing, affiliate marketing, social media marketing, online advertising, news media relations, reports, and whitepapers.
Eric Schwartzman has deep knowledge of Content Creation, Guest Blogging, Influencer/Maker Collaborations, Google Analytics, Google Search Console, Digital Advertising, Growth Marketing Initiatives, and Online Platforms.
Digital Marketing Consultant Adaptability
Eric Schwartzman's Digital Marketing Coaching Programs educate clients to achieve their business goals and grow revenue two to five times in six to twelve months by implementing his 4-Step Digital Pivot Framework, a proprietary digital marketing strategy he developed for activating digital channels, generating qualified leads, increasing conversion rates, and managing marketing budgets.
Eric Schwartzman has led content marketing, SEO, and digital PR campaigns for clients including Boeing, Britney Spears, Cirque du Soleil, Johnson & Johnson, North American Aerospace Defense Command (NORAD), the Olympics Games, the US Dept. of State, and dozens of small and midsize companies.
Eric Schwartzman Grows Organic Search Revenue 226%
Let's discuss how my digital marketing firm can grow your organic search revenue through content marketing, SEO, and digital PR.
Digital Marketing Consultant Past Performance
Eric Schwartzman ran digital marketing at Rogers & Cowan, a global PR agency based in Los Angeles, founded a content management SaaS platform that currently serves customers including brands such as Dunkin’ Donuts, Linkedin, NVIDIA, and Verizon, and oversaw the center for digital transformation at a $1B company where he led content marketing strategy and pivots from homegrown to enterprise software, social media platforms, and developed a mobile online marketplace app.
Eric Schwartzman is an award-winning podcast producer and host of The Earned Media Podcast and the B2B Lead Gen Podcast. His library of on-demand digital marketing training courses have nearly half a million enrollments worldwide.
Digital Marketing Consultant Communication Skills
Eric Schwartzman is also a freelance writer who has made notable feature and news contributions across multiple esteemed platforms, showcasing his prowess on topics including digital marketing consulting digital strategy, climate change, green energy, luxury products, fashion, fintech, edutech, SaaS, and a variety of other subjects.
Eric Schwartzman's expertise in social media marketing and digital consulting has been recognized in well-known publications such as Fast Company, Tech Crunch and VentureBeat. These platforms have highlighted his unique approach to marketing consulting, bringing his work to the attention of a broader audience.
San Francisco Chronicle and Yale Climate Connections have featured Eric Schwartzman's insightful research and perspectives on the economy and climate. As a marketer with a firm grasp on traditional marketing and the digital landscape, Eric has managed to redefine marketing consulting, making his voice a valuable addition to discussions in Business Insider, Forbes, and beyond.
Eric Schwartzman's contribution to the field goes beyond the conventional realms of digital marketing. The New York Times, Los Angeles Times, Hollywood Reporter, PR Week, and Variety have all spotlighted his innovative public relations campaigns. With his strong foundation as a marketing consultant, he has navigated through the challenging waters of the digital space, effectively using social media platforms to amplify marketing efforts.
The Marin Pacific Sun, North Bay Bohemian, Sonoma County Gazette, and the Healdsburg Tribune have also published his columns. These features attest to his successful strategies as a digital marketer. His powerful digital marketing consulting methods continue to make waves in the industry, garnering attention from media outlets such as VentureBeat and Adweek.
In short, Eric Schwartzman's profound understanding of digital media, marketing strategy, and public relations, paired with his effective implementation of social media marketing strategies, has marked him as a standout digital marketer and marketing consultant. His body of work continues to resonate across the industry, making him a celebrated figure in the world of marketing consulting.
Digital Marketing Consultant Reporting
Let's discuss how my digital marketing consulting practive can grow your organic search revenue through content marketing, SEO, and public relations.
Digital Marketing Consultant FAQ
A digital marketing consultant advises on driving demand and generating revenue opportunities online.
Digital marketing consultants often specialize in either organic or paid media. Eric Schwartzman has digital marketing skills in paid and unpaid channels.
In digital marketing, organic media refers to natural search optimization, sharing content on social networks that drives user engagement, and getting others to write, talk and link back to a client's website.
Paid media refers to Google Pay Per Click Ads, Facebook Ads, YouTube Ads, Native Ads, and any other digital environment where clients pay to have their content featured.
Eric Schwartzman is a digital marketing consultant.
Clients hire me to help them increase revenue online through organic growth marketing programs that leverage owned, shared, and earned media marketing to grow market share.
As a former manager of a large B2B marketing team, I am a generalist with first-hand experience overseeing the implementation and development of enterprise IT solutions.
I'm also an expert in all of these areas:
- Digital Analytics - Because you can’t improve if you can’t measure.
- Marketing Automation - Finding warm leads based on digital interactions
- Website Performance - Maximizing site load speed to elevate rankings
- Search Engine Optimization - Boosting search rankings to get found
- Copywriting - Persuasive use of language to drive conversions
- Email Marketing - Personalized communications to nurture leads
- Content Marketing - Problem-solution storytelling to get shortlisted
- Blogging - Content authorship to build thought leadership
- Podcasting - Long-form content for community development
- Online Video Production - Shorter form content for community development
- Social Media Marketing - Social proof to add credibility and visibility
- Digital PR - Implied, neutral, third-party editorial endorsements
These are the disciplines required to execute
If you're new to digital marketing, owned media marketing refers to media you create and own, like websites, blogs, podcasts, videos, email newsletters, white papers, webinars, and events, and the tools you use to measure and optimize those assets.
Shared refers to social media and influencer marketing. I wrote a best-seller B2B social marketing.
And earned refers to guest blogging, media relations, industry awards, and public speaking.
I've overseen media relations at some of the most significant events, including The Academy Awards, the Olympics, and Star Wars Celebration.
In various capacities, I've been in digital marketing for over 20 years now.
I developed a proprietary methodology for sequencing initiatives to accelerate growth that I use to help clients implement digital marketing and digital transformation initiatives.
According to 2019 research from Credo, the average worldwide rate for digital marketing consultants is $140 per hour.
For US digital marketing consultants, the average rate is $161 per hour.
But hourly rates can be tough on clients because the consultant has no incentive to work efficiently.
Rather than bill hours, I created the Outside Insourcing model to offer clients a distinct scope of work with specific deliverables on a flat-fee basis.
As a professional development seminar leader, I've led 2 and 3-day digital marketing communication programs in the classroom and the cloud for Boeing, Johnson & Johnson, UCLA and Toyota, and dozens of small and midsize businesses.
As a facilitator, I've led cross-functional teams at Fortune 500s, federal government agencies, military commands and B2Bs on enterprise software migrations and full life-cycle software-as-a-service product development.
As a coach, I've helped hundreds of startups, thought leaders and self-published authors take charge of their own digital transformation initiatives.
I've helped hundreds of individuals and SMBs increase their revenue without relying on advertising.
- Director at a global PR firm with clients such as Microsoft, Marriott and The Grammy Awards
- Managed a boutique PR agency with clients such as Lucasfilm, 3Tera (acquired by Google)
- Best-selling author of the first book on B2B digital marketing, published by Wiley
- Produced award-winning podcasts for the LA Opera, Billboard and The Hollywood Reporter
- Spearheaded media relations at Star Wars Celebration, Salt Lake Winter Olympics and The Grammy Awards
- Senior emerging media instructor at the Public Relations Society of America
- VP Marketing at a gaming startup that went public on the NASDAQ
- Founded, bootstrapped, and sold a successful SaaS
- Produced 20 online digital marketing courses with more than 285,000 enrollees
- Led digital revenue operations at a $1B B2B, implementing enterprise software migrations
- Served as special climate communications advisor to the US Dept of State
- Served as Transatlantic Trade and Investment Partnership Digital Communications Advisor to US Ambassador Deborah McCarthy
- Digital Media Usage Policy Development Advisor to the Marine Corps and Edison International
Eric Schwartzman of Schwartzman & Associates Inc. helps organizations establish their online presence, build online communities, develop go-to-media strategies, and win third-party endorsements through guest blogging, media relations, and industry events.
Eric Schwartzman is a Los Angeles native with decades of experience disrupting B2B markets and challenging incumbents through innovative organic growth marketing programs, innovative full-lifecycle digital product development, and owned, shared, and earned media marketing programs.
Op-eds and Articles by Eric Schwartzman
North Bay Bohemian
Yale Climate Connections
Tasting Panel Magazine
Sonoma County Gazette
ABC News
San Francisco Chronicle
Wine Searcher
Small Business Trends
Fast Company
TechCrunch
Top Rank
Marketing Profs
VentureBeat
MOC
convince & convert
Business Insider
Sales Hacker
Forbes
PR Daily
Spin Sucks
Brian Solis
MarketingLand
Udemy
Muck Rack
Adweek
Eric Schwartzman's Blog Posts
Ex-Google Search Quality Team Member Fili Wiese Opens Technical SEO Kimono
Fili Wiese is a former Google Search Engineer and member of the search quality team. I spoke to him after his marketing keynote at the Affiliate Meet Market in Berlin. Tech SEO Topics Covered: Next up is an exclusive interview with ESPN SEO Director Louisa Frahm, so subscribe here. And don’t miss the Affiliate Marketing…
Outsourcing Content Marketing with Laura Smous (Verblio Review)
I did not write anything below the subhead in this blog post about content marketing agency outsourcing. The author is Jason Joseph, who writes for a service you can outsource writing to called Verblio, a service that ecommerce and B2B content marketing agencies outsource to. If you’re wondering whether or not Verblio is legit, this…
Content Marketing at Scale with Enricko Lukman at ContentGrow
How do you create content that your prspective buyers and Google will find useful and rank accordingly in SERPs? As the expert in your field, one way is to draft creative content marketing that entertains, engages and educates your readers. But what if you’re too busy building your company, and you don;t have the budget…
Overcoming Content Marketing Agency Challenges with Writer Access CEO Byron White
If you’re in the content marketing agency business and you’ve never heard of the Writer Access content marketing marketplace, this episode will help you generate more revenue for yourself and your clients. This is an exclusive interview with Writer Access CEO Byron White, who built an online marketplace that connects content marketers with freelance writers.…
Scoring Media Coverage in Business Insider with Deputy Editor Jake Swearingen
This a briefing for PR agencies looking to score coverage in Business Insider with Deputy Editor Jake Swearingen, who has also written for Consumer Reports, New York Magazine, The Atlantic, Wired, Slate and LA Weekly. In this exclusive interview we talk about Business Insider’s meteoric rise to name brand status, public relations opportunities for media…
Set Elvis Free by Ending Exclusive Theatrical Releases (Op-Ed)
“The only thing that matters is that that man gets up on that stage tonight,” says Colonel Thomas Parker after Elvis collapses from drugs and exhaustion on his way to the stage in Baz Luhrman’s new biopic. The Colonel, played by Tom Hanks, is the bad guy in this movie and his relationship with Elvis,…
Risks and Rewards of Artificial Intelligence with Cade Metz
New York Times technology correspondent Cade Metz talks about his new book Genius Makers: The Mavericks Who Brought AI to Google, Facebook, and the World, a nonfiction narrative about the tiny clan of artificial intelligence (AI) visionaries rapidly changing our world. Cade is a technology correspondent covering artificial intelligence, driverless cars, robotics, virtual reality, and…
How To Pitch Story Ideas to Crunchbase News with Christine Hall
Crunchbase is a database with curated business information about private and public companies. Their service tracks investments and funding information, founding members and individuals in leadership positions, mergers, and acquisitions. Crunchbase News publishes financial news stories about startups and companies in the private sector, particularly concerning fund raising and initial public offerings. Their news coverage…
Optimizing Digital Marketing Funnels for Lead Generation
So you have an extraordinarily good product or service. Best in the biz. Unfortunately, it’s not going to do much good if people can’t find it. We live in an age of access: whether or not it’s right, access beats quality most of the time. So in addition to all the work your digital marketing…
