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A.O Scott Accuses Paul Bogaards of Attempting to Disarm Preconceptions

The practice of public relations, which has long been focused on encouraging fair portrayl of an agency’s client by the news media, continues to become a story in its own rite. Increasingly media savvy mainstream audiences are both interested and suspicious of the business of P.R.

On the cover of the NY Times Book Review section, a review by A.O. Scott of “Lunar Park,” a new book by Bret Easton Ellis (Less Than Zero) opens with a quote directly from the pitch letter he received from Knopf executive director of publicity Paul Bogaards, as if it was in some way more important that the book itself.

But what’s wrong with asking a book critic to check their preconceptions at the door and judge a work on its own merit?

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