Search results for: solis
Social Media Marketing with Brian Solis
I spoke to social media marketing analyst Brian Solis about his new book What’s the Future of Business – Changing the Way Business Create Experiences, which redefines the key elements of an effective social media strategy. If you haven’t read it yet, the new book advances his “shareable moments” concept into a framework for social…
Read MoreDigital Marketing Keynote Speaker
Marketing Keynote Speaker Every business is different. And every digital marketing keynote speaker presentation that award winning Eric Schwartzman delivers is different. He shares marketing examples and case studies from your business sector to inspire professionals, enhance productivity, and engage executives. An authority and change management champion, he always takes the time to connect with…
Read MoreDigital PR Consultant in Los Angeles
Digital PR Consultant Eric Schwartzman Eric Schwartzman is an experienced digital PR consultant in Los Angeles, with a wealth of mainstream media relations experience in the entertainment, media, technology, and ecommerce industries. He has worked for a number of digital PR agencies, including Rogers & Cowan and Weber Shandwick, and also founded his own digital…
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Podcasts The Digital Marketing Podcast Optimizing Your Site for Search with Juliette van Rooyen By Eric Schwartzman | July 7, 2022 In this episode of the B2B Lead Gen Podcast, search optimization expert Juliette van Rooyen talks about how to get internal linking right, how to deal with keyword cannibalization, the easiest way to crawl…
Read MoreThe Digital Pivot Book
The Digital Pivot: Secrets of Online Marketing This book explains in simple language how to successfully move your business or career online. Eric Schwartzman, bestselling author of Social Marketing to the Business Customer, makes digital marketing so easy to understand anyone can do it. Get the big picture on what it takes to pivot to…
Read MoreAlgorithms, AI, and Accretion- Future of Digital Marketing in 2021
AI, advanced algorithms, and big data have ushered us into a new era of marketing and consumption. We’ve seen disruptive technology impact consumer behavior and revolutionize our capabilities as marketers. But should we be skeptical — or more cautious — with how we implement the latest martech or use AI within the B2B customer journey?…
Read MoreWhen Mapping the B2B Customer Journey, Your Mission Given is Data-Driven
You wouldn’t expect to arrive at your destination without following directions. So why would anyone invest in B2B digital marketing without a roadmap? The reason so many fall short when it comes to data-driven marketing is they lack direction. And social media engagement, website usage, email marketing data are the digital breadcrumbs you use to…
Read MoreHow to Lead a Hands-On Social Media Training
In digital marketing, content marketing, search engine optimization, list building and email marketing continue to be major revenue drivers. So how does social media feed into that, and how are B2B content marketers leveraging social to achieve an ROI? What’s the role of owned media? If blogs and podcasts are so effective, why is it…
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Digital Marketing Consultant in Los Angeles Eric Schwartzman is a data-driven digital marketing consultant, entrepreneur, and author of The Digital Pivot: Secrets of Online Marketing and Social Marketing to the Business Customer. He helps clients grow their market share online through innovative SEO, content marketing, and digital PR campaigns. Ecommerce Marketing Case Study: 3.5x Organic…
Read MoreEric Schwartzman
Digital Marketing Consultant Los Angeles digital marketing consultancy Schwartzman & Associates marketing consult Eric Schwartzman (author of The Digital Pivot & Social Marketing to the Business Customer) specializes in digital marketing consulting, customer acquisition, lead generation, demand generation, content marketing, SEO, and conversion rate optimization. We help clients in the United States and worldwide use…
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