This was his opening line at this keynote this morning, because we help him get in touch with the people he needs to talk to to get hsi research done. I invited “Groundswell” co-author Josh Bernoff to deliver the opening keynote at the PRSA Digital Impact conference which I am chairing this year and I’m…

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Forrester Research Vice President & Principal Analyst and Co-author of Groundswell: Winning in a World Transformed by Social Technologies Josh Bernoff about the impact of digital media on marketing and public relations. Show Notes: 1:16 – Digital Impact Conference in NYC, June 9-10 4:11 – Bernoff defines a Groundswell. 7:04 – Bernoff reveals how social…

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Selling social media strategy to leadership, Facebook vs. Google for decision-making and B2B B2C differences are among issues I discussed with Charlene Li, analyst and bestselling author of Open Leadership: How Social Technology Can Transform the Way You Lead. Charlene Li is a keynote speaker at the PRSA International Conference in Washington D.C. where she’ll…

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