New York Times Social Media Editor

In this episode, Jennifer Preston, Social Media Editor at The New York Times gives the afternoon keynote at The Digital Impact, a conference run by PRSA that I’ve been co-chairing with Elizabeth Albrycht for the last several years. This podcast was recorded in downtown New York City.   Jennifer Preston is also an Adjunct Professor…

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Word of Mouth Marketing with New York Times Director Jeffrey Graham

New York Times Executive Director of Customer Insight Jeffrey Graham talks about word of mouth marketing, rumor control, the wisdom of the crowd and keeping the Grey Lady profitable. Graham leads a 30-person corporate research team at The New York Times and nytimes.com, which includes advertising, online marketing, strategic research, web analytics, and database marketing.…

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How to Pitch Steve Lohr at The New York Times

This is a recording of a presentation by New York Times technology editor, Steve Lohr at the Public Relations Society of America’s Technology Conference in New York about how public relations pros can best endeavor to secure news coverage with him. SHOW NOTES: 3:03 – Steve Lohr provides an introduction to his key note on how…

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Up Close with David Pogue of New York Times

00:32: Eric intros NY Times technology columnist David Pogue; plays a snippet of David’s thoughts about the amazing benefits of podcast; Eric explains “On the Record…Online,” who he is, what he does and what OTRO’s objective is. 5:44: All About Pogue: David discusses how he got into covering personal technology starting with music software; discusses…

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How to Pitch John Markoff at the New York Times

This is one of the first podcasts I ever did. It was recorded in San Francisco and Bulldog Reporter’s Media Relations Conference and features John Markoff, technology reporter with the New York Times discusses: The best way for public relations professionals to contact him How ideas become articles at the New York Times Which blogs…

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Shared Media Aggravates Credibility at New York Times

Shared media has made it exceedingly difficult to ignore online conversations. But still, why is it we so often need a crisis to get acknowledge what’s being said in social networks? Why wait until things get so bad you have to call in a crisis communications team, when a little empathy would have sufficed? As…

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