Social media management, the impact of social media on our intellectual development and what’s next with author and social media professional Deirdre Breakenridge (@dbreakenridge) recorded at the PRSA International Conference in San Diego. 01:17 – Deirdre discusses the controversy surrounding her most recent book Putting the Public Back in Public Relations, which she and her…

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social media training seminar by Eric Schwartzman

In digital marketing, content marketing, search engine optimization, list building and email marketing continue to be major revenue drivers. So how does social media feed into that, and how are B2B content marketers leveraging social to achieve an ROI? What’s the role of owned media? If blogs and podcasts are so effective, why is it…

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It’s been a year since, on May 27, 2010, Cision announced its release of new software that integrated “traditional” media monitoring and research with social media tools After that day, Twitter, Facebook and YouTube presences – along 100 million blogs, social networking sites, microblogs, online forums, etc. – could be tracked by Cision clients alongside…

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If you’re a newcomer to the world of social media communications, it is my pleasure to introduce you to prolific social media specialist Brian Solis. I’m writing from PRSA Digital Impact Conference, which just officially opened in NYC this morning with a keynote from Brian, co-author the new book “Putting the Public Back in Public…

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