fbpx Skip to content

5 Key Factors to the Success of your P.R. and Marketing Programs in the Digital Age

The Financial Times New Media and Broadcasting Conference opens today in London and Reuters CEO Tom Glocer lends his guest commentary to the newspaper’s Op-Ed page, stating the 5 key factors he says will define the difference between success and failure for media companies moving forward. For public relations professionals, each one points to a direction which they should also be looking.

1. Whether its streaming media or podcasting, you’ll need to be able to provide your news in many different formats to accommodate many different technology platforms.

2. Your news programs needs to be able to support high-quality pictures and video.

3. Accept that your audience gets their news from a variety of sources, and you need to embrace interoperability.

4. Personalization is the key to cutting through information overload and reaching your audience.

5. Strong brands will win.

I don’t know that I buy into the last one, but the initial four speak volumes to the public relations industry. If you haven’t found a way to integrate the internet into your marketing communications and public relations efforts, this is yet another battle cry. If you lack the IT infrastructure to build it yourself, or would rather focus your IT resources on reinforcing your core business competency, get yourself a ready made online media center and get to work.

PR Tech Wednesdays

Strategic communicators share insights on where we the industry every Wednesday from 12-1pm Pacific Time

Paid Media on Social and Mobile with Greg Johns [PODCAST]

In this episode of the FIR B2B Podcast, Paul Gillin and I discuss the critical role online…

Read More

B2B Content Marketing Strategy with Mike Moran [PODCAST]

How do you conduct B2B content marketing when your competitors are already way ahead of you? When…

Read More

Inside The SAP Global Brand Advocacy Program [PODCAST]

In this episode of For Immediate Release B2B, Paul Gillin and Eric Schwartzman interview SAP Head of…

Read More

Insights and Take-Aways from WordCamp LA

WordCamp Los Angeles is held at Loyola Marymount University because the college and open source software share…

Read More