Tactics for getting press coverage with digital PR are as broad and varied as the public relations agencies and clients that pursue them. The news media is influential, so everybody wants to get press. But everybody knows how to get it. In this post, I’m going to share the digital PR strategies Sarah Evans (@prsarahevans) uses to generate media…

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As a result of the pandemic, we are all learning a ton about using webinars for marketing. And after watching the last episode of SNL at Home, I’m convinced there’s a lot we can learn from them too. Social media chatter about SNL at Home spiked significantly, first when the episode was announced, again on…

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I spoke to Robbie Vann Adibe, a very successful angel investor from Silicon Valley, about the impact of the pandemic on his portfolio. He’s seen multiple successful exits. We’ve worked together for over a decade and he’s been particularly good at picking winners. I set up the meeting for him with Wired Magazine Editor Chris Anderson that…

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Digital marketing strategy in uncertain times

What is digital marketing strategy and how should you pivot as a result of the pandemic?  In this post, I’ll tell you how to evaluate digital marketing strategy in this time of uncertainty. Eric Siu is a digital marketing strategist who runs a modest, multi-million dollar empire that includes a SaaS company called ClickFlow (an…

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PR Tech Wednesdays with Todd Grossman

The benefits of brand monitoring tools for social media are not always apparent to the chief communications officers responsible for purchasing them. This is a conversation all about how to monitor your brand on social media. What is Brand Monitoring? If you have Google Analytics, why do you need a premium service for social media…

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digital marketing to the CTO

If you want to market new technology products B2Bs you need to engage the CTO. Marketing to the CTO requires an understanding of who they are and what they do.  “A CTO is a sort of ombudsman for all parts of an organization’s technologies,” says Ty Roberts, who currently runs strategic partnerships at TIDAL, JAY…

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Public Relations Los Angeles

In this podcast, Bob Gold of Bob Gold & Associates and Kimberly Goodnight of Media Playground PR discuss the impact of the coronavirus on the public relations and media relations business. This is an audio replay of PR Tech Wednesdays, which you can attend live every Wednesday from 12-1pm PT. Sign up here.

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For PR Tech Wednesdays this week, I organized a panel of Los Angeles Public Relations agency leaders featuring Bob Gold of Bob Gold & Associates and Kimberly Goodnight of Media Playground PR to talk about how they’re handling media relations and public relations during the COVID-19 pandemic. It’s definitely not business as usual, but clients…

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For many, the notion of artificial intelligence conjures fears of being put out of work by machines. It is likely that many jobs which involve solving specific tasks that don’t change much will eventually become automated. The risk of replacement is higher for some careers than others. To appreciate whether or not AI is likely…

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This Wednesday 4/15/20 at Noon Pacific Time, a panel of Los Angeles public relations agency leaders will convene to discuss developing effective, tasteful COVID-19 media pitches on PR Tech Wednesdays, a weekly video chat open to the first 100 attendees at no charge. REGISTER Angling pitches and press materials so they’re relevant to the news…

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