Clients used to want public relations practitioners with experience in their industry and relationships with reporters covering their trade. If you were a B2B tech company you wanted a B2B tech PR specialist. If you were in video games, you sought out a video game PR specialist. That’s still true for enterprise clients. But for…

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Measuring business impact and lack of quantifiable metrics are the top challenges in public relations. But not so for Jonny Bentwood (@jonnybentwood), Global Head of Data & Analytics at Golin, who generously demonstrated on PR Tech Wednesday how to slay the business impact and lack of metrics dragons. To effectively measure the business impact of…

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With buyer expectations at all time high, B2B marketing revenue attribution models have become a more popular, as companies search for better ways to understand the customer journey. In a report, Forrester found the ROI of Bizible — a multi-touch attribution reporting vendor focused on measuring the revenue impact of marketing efforts — could be…

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Risk of Replacement - Cognitive Labor by Kai-Fu Lee

Since it’s a highly social, creative endeavor where the inputs and outcomes aren’t easily quantifiable, the risk of public relations jobs being replaced by artificial intelligence is among the lowest of all careers, according to Kai-Fu Lee, former president of Google China who includes this chart in his New York Times Best Seller AI Superpowers.…

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