Lead Qualification Framework by Eric Schwartzman

If you’re preparing to climb the revenue growth mountain, the length of your ascent will depend largely on who you’re selling to and where you’re starting out from. If your sales team in focused on a target audience, you’re going to want to give your reps an easy, repeatable way to personalize and tailor sales…

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PR Tech Wednesdays

Some of the sharpest strategic communicators are confirmed to share their insights on where we the industry is heading on upcoming PR Tech Wednesdays, which are every Wednesday from 12-1pm Pacific Time. REGISTER SCHEDULE: Wednesday, Nov. 27, 2019 from 12-1pm PTBrian Snyder, Executive Digital Director at GolinGrowing Role of PR in a CX World Wednesday,…

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Digital natives are a million times more media savvy and tech literate than most CEOs. They’ve seen reality TV stars transform into celebrities and watched their friends become instafamous. They understand how to manipulate media, so they’re not easily manipulated themselves. As a result, the practice of explaining the gap between what companies say and…

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USC Annenberg Relevance Report 2020

New technology continues to change the way organizations communicate, and how people consume media and information. And the more data these technologies spawn, the more intent business leaders and public relations professionals become on analyzing it to optimize their practices. Last night at a special symposium at the USC Annenberg School for Communication, Director Fred…

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