psychographic advertising

Now that we know Cambridge Analytica used psychographic advertising for political gain, is the revenue model for Google, Facebook, Amazon and Twitter a violation of personal privacy? Should advertisers and developers be allowed to target advertising based on psychographics profiles? That’s the question everyone’s asking, despite the fact we willingly surrender any reasonable expectation of…

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behavioral training

Behavioral training is emerging as the best way to teach someone how to develop the courage to step out from the pack and assume a leadership position, according to Carol Dweck, author of the New York Times Best Seller Growth Mindset. Innovators¬†introduce new ideas, practices and products. Their ideas are unfamiliar to us, they change…

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