In this episode of the FIR B2B Podcast, Paul Gillin and I discuss the critical role online advertising plays in building demand for products and services with Greg Johns, SVP, Senior Director Digital Strategy at Initiative and new research by Joseph Turow (@joeprof) and Michael Hennessey from Annenberg (@APCCPenn) and Nora Draper (@NoraADraper) the University of New Hampshire…

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