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Social Media Monitoring has been the focus of a podcast series released over the last few weeks in the wake of Google’s announcement they’ll be retiring Google Reader. As the producer of an online social media monitoring course based on Google Reader, I’ve been intently evaluating free Google reader alternatives such as Feedly and Netvibes. …

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Online hiring is not particularly new, but social media hiring is.    After years working on the front lines of recruiting, Gerry Crispin saw a new potential in the Internet for hiring online.  In 1994, he created CareerXroads which helps corporations of all sizes with career planning and placement, contract recruiting, executive search, recruitment advertising…

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social media policies

Social media policies aren’t typically the first thing that come to mind when you’re masterminding a social media marketing strategy. But it should be. And here’s why. Without social media policies that encourages employee advocacy, any earned or owned digital marketing strategy is unsustainable. On social networks, reach is a function of engagement. Without engagement,…

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Netvibes Google Reader

This is a step-by-step guide on how to set-up Netvibes. Most of the Google Reader alternatives out there are focused on giving users social filters to discover the best content. But Netvibes has been there and done that. They’re more interested in helping users finding meaning through context. The good news is, Netvibes will give you…

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I spoke to social media marketing analyst Brian Solis about his new book What’s the Future of Business – Changing the Way Business Create Experiences, which redefines the key elements of an effective social media strategy. If you haven’t read it yet, the new book advances his “shareable moments” concept into a framework for social…

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Do you know your legal rights to privacy on social media?   What about your social media privacy rights as an employee?    If you’re an employer, do you know what your employee’s rights to privacy are, or are unknowlingly infringing on them?   If you’re not clear on personal privacy law and social media,…

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