Historically, the rich memorialized their legacy by commissioning portrait paintings of themselves, which they displayed proudly above their mantles to mark of their conquest. Coco Chanel refused this inspired, arresting portrait of herself by Marie Laurencin, because it didn’t provide the ego boost she sought. The most successful portrait artists accentuates their subjects best features.…

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This is Episode 30 of the Social Pros Podcast : Real People Doing Real Work in Social Media.  This episode features Eric Schwartzman, best selling author, speaker, blogger, trainer and advisor.  Transcript: Jay: Hey, everybody, and we’re back with another episode of Social Pros, shining the light on real people doing real work in social…

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Social media training was recognized as the best way to mitigate risk and scale social media engagement by none other than Altimeter Group founder Charlene Li, whose firm unveiled a new offering to help organizations effectively integrate social media communications into business practices. Despite the success of first movers like Dell and Cisco, who were…

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Over the past several months, I have been developing an online social media training curriculum to give small business online social media learning, and larger businesses a veritable online social media academy they can use to raise the digital IQ of their ranks beyond their marketing and PR departments. Well. I’m happy to tell you…

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The numbers are in from Google and they show, yet again, that social media doesn’t kill broadcast media. It complements it. Had the IOC and its official sponsors really understood this, perhaps they wouldn’t have issued their draconian social media policy [PDF]. In a post about the real reasons why the Social Media Policy (aka…

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