Are black hat SEO specialists getting better at outsmarting Google? And is Google Local Search particularly susceptible to gaming? Earlier this year, JC Penny and Overstock.com had to be manually demoted by Google because they were paying for inbound links to artificially inflate their rankings. Last month a Chinese start-up that uses illicit SEO tactics…

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Are you proficient in the use of social media for business communications? In some ways, social media’s like a flame. In undiscerning hands, it can be dangerous.  Many companies are choosing to vest responsibility for social media at the bottom of the org chart. With digitally illiteracy rampant in the C-suite and board room, we’ll…

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B2B Events mobile apps

The killer app for marketing B2B events is nothing less than a mobile app. Attendees are already using mobile apps to network digitally at conferences and trade shows so why not make mobile part of your digital marketing strategy at B2B events and transform your events into connected communities, that drive business outcomes? Mobile B2B Event…

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Why is it some Facebook wall posts get likes and comments, while others get none?  When is the best time to post, how often should you post, are there certain words that generate a higher response rate?   What’s the science of procuring engagement on the world’s largest social network?   In this episode, we…

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Is there a way to reduce call center costs while improving the quality of customer experience? n this episode, former Forrester Analyst Natalie Petouhoff (@DrNatalie) discusses her ROI model for social customer service and the recent videos she produced for Salesforce.com on building the business case for integrating social into customer service. Can social customer…

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